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    Demand, Supply and Price Determination

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    The Market Systemy Market consists of:

    y Consumers - create a demand for a product

    y

    Demandy the amount consumers desire to purchase at various

    prices

    y Not what theywill buy, but what theywould like tobuy!

    y Effective demand must be willing AND able to pay

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    Individual and Market Demandy Market demand consists of the sum of all

    individual demand schedulesin the market

    y Represented by a demand curve

    y At higher prices, consumers generally willing topurchase less than at lower prices

    y Demand curve negative slope, downward slopingfrom left to right

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    The Demand Curve. Price ()

    Quantity Demanded (000s)

    Demand

    10

    5

    The demand curve slopesdownwards from left toright (a negative slope)indicating an inverserelationship between priceand the quantitydemanded. Quantitydemanded will be higherat lower prices than athigher prices. As pricefalls, quantity demandedrises. As price rises,quantity demanded falls.

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    The Demand Curve 2y The level of demand

    y determines where on the graph it sits

    y

    Low demand y nearer the origin

    y High demand y further from the origin (assuming same scale)

    y

    Dependent on a variety of factorsy Demand curve moves in response

    to changing factors

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    The Demand Curve 3y Factors influencing demand

    D = f (Pn,PnPn-1,Y,T, P, A, E)y Where:

    y

    Pn = Pricey PnPn-1 = Prices of othergoods substitutesand complements

    y Y = Incomes the level and distributionof income

    y

    T = Tastesand fashionsy P =The level and structure of the populationy A = Advertisingy E = Expectations of consumers

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    The Demand Curve 4Changes in any of the factors other than price causes

    the demand curve to shift either:

    y Left (Less demanded at each price) or

    y Right (More demanded at each price)

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    The Demand Curve 5.Price ()

    Quantity Demanded (000s)

    Demand

    10

    100

    D1

    10 200

    Changes in any of thefactors affectingdemand other than

    price cause the entire

    demand curve to shiftto the left (lessdemanded at eachprice) or to the right

    (more demanded ateach price).

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    The Supply Curvey Factors influencing supply:

    y S = f (Pn, Pn..Pn-1,H, N,F1..Fm,E,Sp)y Where:y Pn = Pricey Pn..Pn-1 = Profitability of other goods in production

    and prices of goods in joint supplyy H = Technologyy

    N = Natural shocksy F1..Fm = Costs of productiony E = Expectations of producersy Sp = Social factors

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    The Supply Curvey Changes in any of the factorsOTHERthan price

    cause a shift in the supply curve

    y Ashift insupply to the left the amountproducers offer for sale at every pricewill be less

    y Ashift insupply to the right the amountproducers wish to sell at every price increases

    y HINT: Be careful to not confuse supply going upand down with the direction of the shift!

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    The Supply Curve.Price

    Quantity Bought and Sold (000s)

    Supply

    3

    200

    7

    800

    The supply curveslopes upwards fromleft to right indicatinga positive relationshipbetween supply andprice. As price rises, itencourages producersto offer more for salewhereas a fall in pricewould lead to thequantity supplied to

    fall.

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    The Supply CurvePrice

    tit t l ( )

    ppl

    4

    4

    1

    1

    2

    9

    C

    e i

    f t

    ef

    ct

    r

    ffecti ppl other than price willcause the entire supplycurve to shift. A shift tothe left results in alower supply at eachprice; a shift to the

    right indicates a greatersupply at each price.

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    The Market.Pri ( )

    Quantity Bought and Sold (000s)

    S

    D

    5

    600

    D1

    300

    3

    450

    In an att

    mpt to g

    t ridof surplus sto

    k,

    produ

    rs will a

    ptlow

    r pri

    s. Low

    rpri

    s in turn attra

    tsom

    onsum

    rs tobuy. Th

    pro

    ss

    ontinu

    s until th

    surplus disapp

    ars and

    quilibrium is on

    again r

    a

    h

    d.

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    .

    The MarketPri ( )

    Quantity Bought and Sold (000s)

    S

    D

    5

    600

    D1

    300

    3

    450

    In an att

    mpt to g

    t ridof surplus sto

    k,

    produ

    rs will a

    ptlow

    r pri

    s. Low

    rpri

    s in turn attra

    tsom

    onsum

    rs tobuy. Th

    pro

    ss

    ontinu

    s until th

    surplus disapp

    ars and

    quilibrium is on

    again r

    a

    h

    d.

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