Presentation guidelines for non designers
79
Not a designer? You can still make great presentations
-
Upload
chen-sirkis -
Category
Health & Medicine
-
view
3.241 -
download
1
description
If you are not a designer but would like to create nice looking PowerPoints, it is possible. Take it from a medical marketer (who is a designer wanna be) like me.
Transcript of Presentation guidelines for non designers
Not a
designer?
You can still
make great
presentations
Warning: This presentation
prepared by a designer
(But a medical marketer named Chen)
WAS NOT
have one purpose PRESENTATIONS
The Objective
• Move People from point A to Point B
To move an
audience Point B
Picture by Stig Nygaard
Point A
they can help drive ideas
“ There is nothing
more powerful than
an idea whose
time has come.”
Victor Hugo
change that may even
Here’s why
But Most Presentations Fail!
A complicated story (what the hell is the presenter going on about??)
Picture by brewbooks
Insufficient preparation Only 25% of executives prepare more than 2 hours for an important presentation
Picture by michael_swan
Busy unfocused slides (with too much text & too few visuals)
Zero credibility (Are these real people? Seriously?)
the result?
So how can you
survive your next
presentation?
Picture by John Hynes Photography
1
the right ingredients
Prepare
The single most important thing you can do
to dramatically improve your presentations
is to have a story to tell before you work
on your PowerPoint file.
Cliff Atkinson, Beyond Bullet Points
Make your
story DEAD
simple
“If you can't explain
it simply, you don't
understand it well
enough.” Albert Einstein
Picture by eff-kay
Picture by 15527575@N03
Hemingway wrote a 6-word story,
saying it is one of his best:
Yup, that’s a story
Once upon a time____________. Every day
____________. One day____________. Because of that,
____________. Because of that,_____________. Until
finally___________.
Pixar films follow the same story line*:
From an article by Carmine Gallo in Forbes
The pitch for “Finding Nemo”:
Picture by JD Hancock
Once upon a time there was a widowed fish
named Marlin who was extremely protective of his
only son, Nemo.
Every day, Marlin warned Nemo of the ocean’s
dangers and implored him not to swim far away.
One day in an act of defiance, Nemo ignores his
father’s warnings and swims into open water.
Because of that, he is captured by a diver and
ends up as a pet in the fish tank of a dentist.
Because of that, Marlin sets off on a journey to
recover Nemo….
Until finally Marlin and Nemo find each other,
reunite, and learn that love depends on trust.
From an article by Carmine Gallo in Forbes
Picture by Rayhego
Tell the story
to a friend (even a young one)
If you can’t tell it
fluently & interestingly,
it is still not good enough
Picture by Jd Hanck
Go back to the
drawing board
until you get it right
that are your strongest points
Picture by Pilippe Put
because studies have shown that adding mildly favorable information dilutes the impact of highly favorable information
Focus only on the
main messages
Picture by visualpanic
the number of slides Don’t be too concerned over
It isn’t that important
as long as you pace
yourself correctly
y
Picture by Dance Photographer - Brendan Lally's
One IDEA per slide
(If possible, have)
an extra slide is FREE
The best part?
Picture by Camdiluv ♥
2
Picture by nemuneko.jc
Text on slides
Follow the recipe diligently
Keep words to a minimum
Be silent, or say something better than silence
Use bullet points sparsely
Picture by Sean MacEntee
No buzzwords please
Everyone is tired of this overused jargon
Picture by whiz-ka
Play: Find the buzzword!
Have you found them?
Read Design: Can they
what’s on screen?
Are you sure?
Size Contrast Type
Calibri
Ariel
Century Gothic
Gil Sans
Use a standard
(boring) font?
Go for a fresh
(free) font?
Type
If you are using a non-standard font
it may look different on a different
computer. Save it as a PDF or
make sure all recipients have the
same font installed.
Type
3 methods to ensure fonts
can be seen at a distance* Size
View monitor
from the same
distance in feet
as the inch-size
of the monitor
(13.3’’ should be
viewed at 13.3ft.)
* from slide:ology by Nancy Duarte
Put the slide
sorter view at
66%
(It is located on
the bottom right
of PowerPoint)
Divide the age of
the oldest person
in the room by
two
1 2 3
Contrast
Photo Credit: <a href="http://www.flickr.com/photos/10635496@N07/2316833560/">unleashingmephotography</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
Colors on
opposite sides
of the color
wheel will give
your text the
best contrast
against the
background
Contrast
3
The power of images
Picture by ShironekoEuro
Visuals
Picture by ShironekoEuro
In color they look much better
Reading is
inefficient
Pictures beat text
because
for us
“I heard it” 10% remembered
“I saw it” 35% remembered
65% remembered
“I heard & saw it”
Memory after 3 days
Which is faster to comprehend? Which of the following
is faster to understand?
& by 21064423@N08 Pictures by 25901680@N00
& by 21064423@N08 Pictures by 25901680@N00
Coined as:
The Picture Superiority Effect
Called The Picture Superiority Effect
Images influence your credibility
Picture by edenpictures
Picture by edenpictures
Yup! No way If you must
We relate to real & authentic (people and situations)
No clip-art or faceless people
Avoid “plastic pictures” on image banks (unless you must of course)
True Story
I saw this
(stunning) image-
bank model in the
materials of
several companies
AND
on a bus stop near
my home town
Click for a 2-minute
video about stock
photography (It’s funny & sad)
Who’s your daddy?
So…use your own (Friends and Family)
Picture by Shir Eshel
Use Creative Commons
Selecte comercial and check creative
comoon rights
"http://www.flickr.com/photos/45940879
@N04/5996465579/">Kalexanderson
There are thousands of
AUTHENTIC & FREE
images you can use
under the creative
commons (cc) license
Picture by Kalexanderson
compfight.com is a great source for
images (select the commercial option)
Don’t forget to check the license and give attribution
Authorstream.com lets you embed
images directly into a presentation
4
Design
Add the Midas touch
Empty space has meaning. Use it.
Picture by The U.S. Army
Do not stretch. Go high res.
Picture by Randy Son Of Robert
A pixelated picture makes you look bad
Create unity
Use repetitive themes between slides (such as color, text, elements)
Picture by pasukaru76
Recap
Ingredients Visible Text
Right Image Touch ups
Thank you!
Chen Sirkis
Would you like to join our
medical marketing blog and receive a FREE copy of an
ebook with more presentation tips?
click
