Experiments in Online Communityfrom the Knight Foundationpresentation to OSI 1.21.09

org chart

communitiesjournalism

strategicinitiatives

roles the community manager fills• Web producer

• video producer

• video editor

• video personality

• video researcher

• marketing/promotion

• community moderator

• blogger

workflow for a release

• press release for internal prep; community manager reads

• research, create video/images

• edit & upload video/images (send to team for preview, inclusion in press release)

• press release goes up, KF home page public (uses video/images)

• Knight Pulse upload post and video to other sites

• Knight Blog post up with video, link to press release

• @knightfdn tweet and link to Pulse and blog

• @knightpulse tweet and call out (@) specific Twitter users

News Challenge Garage

• 1620 users

• 445 projects

• 3 months

• 6 weeks to design and build

• accompanied by meetups in NYC, SF, Seattle, Vancouver, Austin, Chicago, D.C. by Susan Mernit and Kristen Taylor

purpose of Garage:

reduce redundancy, build teams, refine ideas, let creators defend

Big Draw:

Anyone in the Garage could apply for a mentor (mostly past winners)

to work through the idea in the Garage (publicly)

Knight Pulse launched in beta Nov. 10, 2008

• community site

• about future of news and information

• highlights projects in media innovation and active information (50% KF)

• features video conversations as new content in Phase 1

• articles from Tor with video commenting featured

• planning for Phase 2 now

what’s next

• gathering feedback on Phase 1 of Pulse

• better help text on Pulse

• defining user actions on Pulse that could also happen elsewhere

• integrating across Knight Blog, Pulse, Twitter account, external services

Kristen Taylortaylor@knightfdn.org