Presentation eventconcepts

© eventconcepts GmbH

eventconcepts GmbH

WE progress as ONE


Preamble

2

... introduces eventconcepts GmbH as a competent and qualified partner for events.

... describes the course of action, the methodological approach and the creative competence.

This document


1. PreliminariesCharacteristics of excellent events

Relevance The event is clearly linked to the business strategy of the organization, contributing to the achievement of set targets

BalanceThe event successfully integrates and balances emotionalization, knowledge transfer, activity, entertainment and interaction

Tailor-made The event is coherent with the corporate culture and values; it respects the participants’ expectations and needs

ProfessionalismThe event is prepared, implemented and followed-up according to highest professional standards regarding every single dimension and aspect

SustainabilityCommunications penetrate the key messages of the event to all target groups within the entire company and initiate follow-up measures

ImpactThe event creates a high impact on the participants providing them with positive emotions, relevant information and operative support

3


IntroductionOur 360° value proposition

4

eventconcepts GmbH

Event concept, agenda, dramaturgy

Implementation of communication measures

Communication concept (event communication, sustainability measures)

Organisational basics (e.g. location, F&B, hotel, transfer)

Technicalsetup & imple-mentation

Workshops, moderation, briefing of guest speakers

Preparation of keynotes & presentations

Documentation (film, photo)

One face to the customer

Coordinationof sub-providers, supervision of quality

Entertainment (Symbolic Act, teambuilding)

Supervision of progress, team and costs, success monitoring


IntroductionOur full range of services regarding events

Stringent and professional preparation, implementation and follow-up from one source

Planning & Organization

Conception PreparationImplementation

of elementsSupport on site

CommunicationsFollow-up &

Success monitoring

Date & LocationDevelopment of

claim & key visualStocktaking

Preparation of keynotes &

presentations

Overall event management

Definition stakeholders & target groups

Definition of KPIs & proof points

Evening programDevelopment of guiding theme & golden thread

Expectation management

Preparation of moderation &

speaking notesModeration

Setting up communications

cascade

Collection & evaluation of

feedback

Guest performancesDerivation of

design principlesRecruiting of

topic sponsors

Detailed elaboration of interactive

elements

Assistance withworkshop groups

Definition of key messages

Tool kits & give-aways

Invitations & RSVP management

Definition of objectives

Pre-workshopsDetailed elaboration

of filmsSetup of

stage & lightsDevelopment of

communications planEnabling of managers

Food & BeveragesDevelopment

of agendaBriefings & coachings

Detailed elaboration of symbolic act

Operation of technical equipment

Design & implementation of new media & tools

Campaigns

Shuttles & accomodation

Leadership involvement

Writing of scriptProduction of

materialsCollecting of

feedbackWriting of

mails & articlesFollow-up meetings

Technical setup Character of event Rehearsal Design & brandingCoordination ofsub-providers

Documentation of event

Lessons learned

5


IntroductionOur methodical approach

Our general method to planning and realizing excellent events consists of 8 steps

Analysis of initial situation

Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls) Analysis of the vision and strategy or rather of the employees’ understanding of both1

Definition of key parameters 2

Defining organizational key parameters: planning the budget, location, setting etc. Defining the general character of the event and the pursued aims

Definition of objectives and guiding principles3

Development of interactive and emotional elements and commitment/involvement of the managerial staff Defining the link to business and the advantages of the event or rather the change elements

Development of agenda overview4

Determining the claim, the key visual and guiding theme Planning of separate items in the agenda

Communications plan5 Setting up the communication cascade and defining key messages Planning and spreading the defined messages in the available communication tools of Munich Re

Detailed elaboration of elements6

Preparation of keynotes and designing of interactive elements Designing and branding/producing of give aways and tool-kits for the managers Development of a special dramaturgy and planning of symbolic acts

Implementation7 Event management, coordination of sub-providers and documentation of the event Production of material, films etc. and preparation of script, individual briefings and speaking notes

Follow-up8 Auditing and precise explanation of all performances Summary and precise report

6


IntroductionHow we support our customers

Quality

Tailor-made project teams are staffed according to required know-how and experience

Internal quality assurance through sparring partners outside the project team

Cost consciousness through efficiency and hands-on approach when appropriate

Customer Orientation

Customer wishes and customer needs determine everything we do: all measures are reviewed against that objective

Dedicated project team with dedicated project manager as contact person for customer

Flexibility regarding necessary or desired changes as well as required resources

Reliability

On-time delivery in desired quality

Participation in regular jour fixe calls and appointments

Timely escalation in case of unforeseen circumstances or delays

Transparency

Specific project plans and regular status reporting

Transparent invoicing including detailed documentation of provided services

Disclosure of partners and providers

Transparency regarding third-party costs7


How we ensure quality and minimize risks

Quality Management(analogous to the ISO

9001 principles)

Leadership

Customer focus

Mutually beneficial supplier

relationships

Factual approach to

decision making

Continual improvement

System approach to management

Process approach

Involvement of people

In order to ensure high quality we always mind a reliable and mutually beneficial supplier relationship. We can exhibit a stable, longtime and approved network with reliable suppliers in

many different business sectors.

Without customer satisfaction any business will ultimately fail, or at best tread water. Therefore customer focus is our most important principle.

The strategy, direction and ultimate success of any business is largely dependent upon its leadership. That is the reason why we prefer clearly communicated responsibilities.

The involvement of the people and their needs is important to ensure commitment for any project. We encourage the involved people and integrate them in the project. Seeing all business activities as a process and

managing in this way enables greater efficiencies through a clearer view of what is happening. We continuously compare target and performance in

order to go against possible difficulties.

We view all business activities and processes as parts of an integrated system. Thus we increase greater efficiency and effectiveness throughout the organization during a project.

Challenging all activities in a project ensures a continual improvement. We never rest on our laurels in order to guarantee the best result.

Good management practices are based on the use of facts, data and information. We document, evaluate and monitor every action during a project in order to decide objectively and effectively.

8


References: Example 1 (1/2)

Slogan “Set the Course”

1. Vision 2015: Motivation and commitment, identification with and pride of Fujitsu2. Integrate all managers in the process of business development3. Demonstrate the leadership role of managers4. Create a change culture and change willingness5. Positioning of the new CEO 6. Kick-off for the transformation program

Objectives

Moderation of the summit Symbolic act: “Get Started – Construction of the Premises” (idea and instructions) Get together with the CEO (organization) Live voting system (idea, organization and technical support) Team building event „Loosening the Knots“ (idea, realization and instructions) Workshop: Defining leadership guidelines (idea, instructions and organization) Fishbowl: Vision 2015 & our way of leadership (idea, instructions and organization) Guest speaker: Rudi Lamprecht / former Siemens board member (idea, realization,

organization) Special Leadership Summit Newsletter (idea, organization, realization and handout on

the last day)

KeyElements

About 130 top managers from Central Europe, Middle India and AsiaScope

Welcome of the new CEO and kick-off of transformation processOccasion

Fujitsu Technologies Solutions GmbH Leadership summit, Mallorca February 2012

ReorientationKick-off

9



Impressions

Fujitsu Technologies Solutions GmbH

10

ReorientationKick-off



Fujitsu Technologies Solutions GmbH Employee event, November 2011

Slogan “Red Day 2011 – Kick it now””

1. Inform employees about the new corporate strategy, vision and mission, the targeted culture, brand & positioning

2. Increase identification with Fujitsu by triggering emotions and achieving strong commitment; employees feel the “winner spirit”

3. Create awareness of the big picture and the future direction, make employees understand their contribution to the achievement of the business targets within their daily business

Objectives

Intro movie (idea, realization, technical support) CEO speech (idea, composition, support) Symbolic act (idea, realization) Corporate song “Shaping the future together” (idea, composing, performance) Guest speaker Mr. Red alias Oliver Kahn (idea, organization, support) Photo shooting with Mr. Red (idea, organization and support) Results fair (idea, coordination, branding) Event branding (posters, flags, brochures, flyer,)

KeyElements

1,000 employees on site, plus 30,000 employees in 30 countries connected via live stream

Scope

Create a new team and a winning spirit to ensure successful transformationOccasion

11

StrategyIdentification



Impressions


12

StrategyIdentification



O2 Germany GmbH & Co. KG Leadership conference part 3,

December 2005

Slogan“it´s up to you”

1. Presentation of the annual results2. Motivation and commitment3. Goals and challenges of 20064. Demonstrate the leadership role of the managers5. Results 100days O2 in 2008 program

Objectives

Event branding (flags, banners, program booklet, blouses for hostess, registration counter)

CEO speech (realization graphic design) Intro movie and intro music (idea, technical support, realization, organization) Nextexpertizer interview sessions (idea, concept, organization, technical support) Brainstorming sessions (concept, organization, realization, technical support) Round-table brainstorming feedback sessions Get together music lounge (Branding, idea, organization, realization, technical support) Song: it´s up to you (idea, realization, technical support)

KeyElements

230 top managers all across Germany Scope

Raise awareness for performance orientation at the beginning of a new financial year

Occasion

13

PerformanceLeadership


O2 Germany GmbH & Co. KG Leadership conference part 3,

December 2005


Impressions

14

PerformanceLeadership



NextiraOne Deutschland GmbH Employee event, December 2012

Slogan “Move in the right direction”

1. Appreciation and recognition of the efforts of the past few months 2. Presentation of success stories3. Generating optimism and motivation for the next year4. Demonstrating the perspective after the crisis mode5. Outlining perspective of the new NextiraOne6. Building a winning spirit as part of future corporate culture

Objectives

Intro movie (idea, technical support and realization) Broadcasting the event live from Berlin to 3 German sites and the headquarter of the

company in Paris (idea and technical realization) Composition of an own company song (“Move in the right direction”) and live

performance of the singer/composer at the event (idea, realization, technical support and live performance)

Bus shuttles to the 5 locations (organization) Get together dinner (organization and support)

KeyElements

Employee event with more then 600 employees, live on 5 different locations connected via video conference

Scope

Keep employees motivated after months of restructuring and facing a transformation process

Occasion

15

Transformation5 cities at once



Impressions

NextiraOne Deutschland GmbH Employee event, December 2012

Berlin

Paris

CologneLüneburg Stuttgart

16

Transformation5 cities at once



Versatel AG Leadership conference, June 2007

Slogan “fit for growth”

1. Motivate for the second half of the year2. Integrate managers into the process of business development 3. Demonstrate the leadership role to the managers4. Reduce the boarders between business units and business areas 5. Create a more professional and a change-oriented culture 6. Reduce the comfort zone of the managers

Objectives

Moderation of the conference CEO speech (idea and composition) 9 short presentations about the status quo (organization and technical support) Guest speaker: Helga Hennge / On the summit of the Mount Everest 1999 (idea and

organization) Desire cards for the second half of the year (idea and realization) Picture show in the lounge (idea, organization, realization and technical support) Snap hooks as give-away (idea and organization)

KeyElements

109 participants, 3 managing directors, 5 regional managers, 26 business unit managers and 75 department managers

Scope

Kick-off of the planned growth trackOccasion

17

GrowthLeadership



Impressions

Versatel AG Leadership conference, June 2007

18

GrowthLeadership



Atreus Interim Management GmbH Manager networking conference, March 2013

1. Positioning of Atreus as the preferred partner for the interim managers, raising their commitment towards Atreus

2. Kicking off of the reorientation of Atreus towards a strong networking company including new forms of cooperation between provider and interim managers and an intensified partnership

3. Creating a corporate feeling for the (freelance) interim managers, offering them a professional “home”

Objectives

Moderation of the conference Symbolic act (“Flying pics”) (idea, organization, realization) Event branding (flags, banners, program booklet, blouses for hostess, registration

counter) Keynote speech (realization graphic design) Intro movie and highlight clip/“extro movie” (idea, organization) Panel discussion (idea, concept, organization, technical support) Break-out sessions (concept, organization, realization, technical support) Live-mind-mapping-format (idea, organization, realization) Guest keynote and dinner speaker (idea, organization, realization, technical support) Walking acts and DJane (idea, organization, realization, technical support)

KeyElements

200 Interim Managers of the Atreus NetworkScope

Occasion Reorientation of the company towards a networking company

Slogan A.Partnership – MehrWert durchVernetzung(= Benefits from thenetwork)

19

CollaborationNetworking



Impressions

Atreus Interim Management GmbH Manager networking conference, March 2014

20

CollaborationNetworking


Slogan “Welcome to the Fujitsu Oktoberfest”

1. Create an unique evening which differs to the formal evening events2. Design of an unforgettable event by reducing the costing 3. Setup of an original Oktoberfest Tent for 5.000 people inside a fair hall4. Create the original look and feel of a real Oktoberfest tent5. Setup of entertainment and rides in and outside the tent 6. Production of an original Oktoberfest welcome and beer tapping ceremony

Objectives

Invasion of 80 original Bavarian girls and boys in their traditional costumes Original Oktoberfest table setup for 5.000 people Welcome and beer tapping ceremony Original Oktoberfest stage setup with corporate Branding Serving of 5.000 original fried chicken Oktoberfest style and beer on the tables Entertainment by one of the most famous Oktoberfest bands, “Münchner Zwietrcht”

KeyElements

5000 Room nightsRoom Nights

Evening Event of the annually “Fujitsu Forum” with 11.000 visitors Occasion

Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013

21

References: Example 8 (1/2)CorporateNetworking


Impressions

Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013

22

References: Example 8 (2/2)CorporateNetworking


Raiffeien-Tours RT-Reisen GmbH / rtk Annual meeting, October 2013

Slogan “Berlin 2013”

1. Inform the association members about new joint ventures, benefits and corporations for their offices

2. Panel discussion with the CEO’s of the major tour operators3. Presentation of new business partner with their portfolio4. Professional workshops5. Specialized internal trade fair

Objectives

Animated screen wall Hotel Award ceremony Keynote speaker Thomas Stein Exclusive preview of the new Stage Entertainment musical “Gefährten” with the original

horse on stage Visit of the musical “Hinterm Horizont” in Berlin 20ties party night at the “Adagio”

KeyElements

1.800 Room nightsRoom Nights

Annual meeting with 850 participants Occasion

23

CorporateAssociation



Impressions


24

CorporateAssociation



Selected references

25

Seite 26

© eventconcepts GmbH I 2013

eventconcepts GmbH

Lindwurmstrasse 124 Rgb

80337 München

fon +49 (0)89 54 76 79 - 0

fax +49 (0)89 54 76 79 - 29

mail [email protected]

web www.eventconcepts.de

Presentation eventconcepts

Business

Transcript of Presentation eventconcepts