Co

WWF

4

wwF

What WWF is doing to build public support forEarth Hour on March 29~~’:

o National Public Speaking Tour with David Miller, President and CEO ofWWF- Canada

• Social media outreach via Facebook, Twitter, Instagram and the EarthHour website

• Media outreach to secure editorial content and presence in print and radio

• Moment ofDarkness Campaign: a national creative ad campaign

5

WWF

6

wwF

An opportunity for theHalifax RegionalMunicipality to championthe cause:• HRM turns out municipalbuilding lights on March 29th

• The city, through its socialmedia networks, newsletters,bulletins, etc, encourages citizensand businesses to participate inEarth Hour

• Mayor Savage submits his ownMoment ofDarkness video tohelp raise awareness

7

wwF

~- ow hups:,iwwwiac*book.cem/

Pest

8

a)

~n Summary:• HRM participates in Earth Hour by turning off lights

of municipal buildings on March 29th

• HRM promotes participation in Earth Hour throughits network and social media

• Mayor Savage submits a Moment ofDarkness videoand Halifax.ca goes ‘dark’

• HRM has an opportunity to engage along with thepublic in an important conversation around climatechange during David Miller’s Speaking Tour

• HRM takes on the Earth Hour City Challenge in 2015

wwr

10

Earth Hour 2014

Millions +

Hundreds of millions ofpeople around the worldunite each year tosupport this largest~grassrootsenvironmental event inhistory

100% by 2050Urgent action on climatechange is needed andWWF is working to putCanada on a path to 100%renewable energy by2050

03/29/2014

33 citiesFor the 2014 Earth HourCity Challenge, 33 citiesfrom 14 countries worldwide were selected ascontenders for the EarthHour Capital title out of163 entrants

32 per centCanada’s greenhouse gasemissions, the leading driver ofclimate change, have increasedby 32 per cent in the past 15years

Learn moreVisit earthhour.org for moreinformation, reports, and storiesfrom around the world

wwF

Save the Date!8:30pm - 9:30pm

11