Presentation, digital trends, by MHU
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Transcript of Presentation, digital trends, by MHU
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Presentation #Retail #Fashion #Shoes #Digital #Dearmedia
Michaël Huyghe
1zondag 20 januari 13
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International References
More videos...
3. http://www.youtube.com/watch?v=KWSRRLFPCYk
4. http://vimeo.com/51408113
2. http://www.youtube.com/watch?v=KRFofwu-0o4
1. http://www.youtube.com/watch?v=fGaVFRzTTP4
Starbucks
Kellog’s
Comodo
2zondag 20 januari 13
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Smartphone as the credit card
Gamification to turn on consumers
Customer service will improve
Digital Trends in Retail
BUT ALSO ...
3zondag 20 januari 13
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It’s all about targeted marketing
In-store digital integration
Content suitable for Social Media
Digital Trends in Retail
BUT ALSO ...
4zondag 20 januari 13
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Earned Media is king
Augmented Reality
Digital Trends in Retail
BUT ALSO ...
5zondag 20 januari 13
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Digital Trends in Retail
Non-digital retailers get on board
or fail!
6zondag 20 januari 13
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Evolution
Online buying
Segmentation will no longer hold. The digital revolution will impact every newborn. Online (or mobile) buying will be common sense. What is true today, will be false tomorrow.
5 Media Profiles
7zondag 20 januari 13
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Evolution
Many interactive functions to be explored yet!on TV, on mobile, on tablets...
8zondag 20 januari 13
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Evolution
The Importance of Crossmedial Awareness!THINK BIG!
9zondag 20 januari 13
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Impact : 2015 - 2017
People on the move, the impact will be HUGE!
10zondag 20 januari 13
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Impact : 2015 - 2017
Omni-presence ON- & OFFline 24/7
Triggering the right impulse!
Smaller marging on productsSALES
MARKETING
CUSTOMER CARE
11zondag 20 januari 13
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Impact : Action
Be visible! Keep an eye open!
Embrace online purchasesSALES
MARKETING
CUSTOMER CARE Invest time & efforts in good CRM
12zondag 20 januari 13
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Objectives
1. Stay in touch with consumers ( = upselling on LT)
2. Restore the art of servicing, anytime anywhere
3. Control the database wisely
13zondag 20 januari 13
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Priorities
1. Engage employees to become conversation managers
2. Personalise the values of the company
3. Create online/mobile omni-presence
4. Tell a story ... involve customers to participate
14zondag 20 januari 13
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Concept
TV
TABLETSAdded Value during
TV ads or during shopping
MOBILEQuick access to data
Order & Pay
OFFLINEMayor Focus on :- Related Services
- Qualitive Argumentation-Stock Management
- Presentation 24/7
SOCIAL MEDIAfocus on Quick-wins
contests, discounts,new arrivals etc.
WEB
Add Testimonials of customers & employees
(cfr. Dovy)
15zondag 20 januari 13
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Thanks.
Sources: Wijs, Tapptic, TheParkingLot, BBDO Connect, Wildstream, twitter
16zondag 20 januari 13