30th f M 2 d f J 201230th of May – 2nd of June 2012ROMAERO BĂNEASA

THE FIRST EVENT FOCUSED ON THE FIRST EVENT FOCUSED ON METALWORKING INDUSTRY

Demo Metal – a unique concept1. Demo Area

2 Efficient sectorization2. Efficient sectorization

3. Know-How Transfer Forum

4. Extra Hours

C5. Communication mix

A unique concept 30th of May– 2nd of June 2012 | Bucharest

1. Demo Area

An area exclusively designed for demonstrations performed

Presentation:

Arguments:

for demonstrations performed on the exhibited machines.

The experience proved this to be the best way to convince a

Arguments:

potential client.

The machining process and the machines used for the demonstrations will be the yardstick for the visiting experts that would thus be able to further include them in the

f i liRecommended applications:  

manufacturing line. auto, aero, energy

A unique concept 30th of May– 2nd of June 2012 | Bucharest

2. Efficient sectorization

Our intention is to present the production flow line organisation using the exhibited

Presentation:

flow line organisation using the exhibited equipment.

Levels: 1. Raw materials, semifinished t i l t St g h dli g 2

5

4materials, components; Storage, handling; 2. Supply, sawing, cuting 3. Metal cutting, sheet metal machining: grinding, boring, milling, drilling, punching, finishing etc.; Other

3

4

g p g gauxiliary production technologies; 4. Controlling, testing; 5. Designing, installing;Maintenance, service.

121Argument:

A coherent demo space will stimulate the attention of the real public showing interest p gin each level.

A unique concept 30th of May– 2nd of June 2012 | Bucharest

3. Know-how Transfer Forum

Presentation:An open space forpresentations, provided to companies within the

hibiti exhibiting room.

Arguments:You can benefit from the experts’ presence in order to deliver thematic conferences, trainings or presentations of new technologies andequipments, which can be directly related to the demonstrations inDemo Area.

A unique concept 30th of May– 2nd of June 2012 | Bucharest

4. “Extra Hours” at Demo Metal

P t ti & A g t In order to facilitate networking among the industry players,

exhibitors and visitors, we propose a new concept of socializing

Presentation & Argument

and networking: Extra Hours.

After a long day of business meetings, we create theenvironment for relaxed discussions with your business partnersand for initiating new contacts.

A unique concept 30th of May– 2nd of June 2012 | Bucharest

5. Communication mix

Combining involvement of both

Presentation:Combining involvement of both exhibitors and visitors, through the organizers, in building an interactive communication relation.

Argument:In partnership with exhibitors we aim atensuring a comprehensive and dynamic information flow about the event during

g

information flow about the event, during the whole period prior to its launch, in order to further adapt it to the requirements of the participants.requirements of the participants.

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Main exhibitors at Demo MetalSuppliers: Machine tools for metal cutting Machine tools for sheet metal

Machinery, various equipment Materials semifinished products Machine tools for sheet metal

Water jet cutting machines Laser cutting machines Cutting machines

Materials, semifinished products Accessories and auxiliary

materials Lubricants, coolants

Auxiliary equipments for the production process

Control equipment (MMC, measurement data acquisition and

Equipment, installations for surface treatment (thermo-chemical treatments, sealants,

ti g l ti g i ti g)measurement, data acquisition and processing)

Automation and drives Robots

coatings, plating, painting) Equipment, repair technology,

reconditioning of surfaces Consulting, financing solutions, Robots

Specific software solutions (design, modelling, machining: CAD / CAM / PDM / PLM / ERP)

Consulting, financing solutions, training

Technical education institutions

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Other exhibitors at Demo Metal Suppliers of carriers, conveyors, furniture and

other equipment for production lines, suppliers of various accessories for industrial space

Suppliers of packaging solutions and transport services for industrial products (equipment and components) industrial air conditioning components), industrial air conditioning, industrial halls constructors, industrial parks lenders etc.

P id f l i i ( h i l d Providers of consulting services (technical and business) and training.

Standardization and certification organisations gfor quality assurance systems and products (ISO, TÜV etc.)

Partners for investment in financing solutions

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Partners for investment in financing solutions, insurance etc.

Target audience – industries concerned

Automotive industry

Mechanical engineering industry

Manufacturing processingManufacturing processing for:for:

Mechanical engineering industry

Energy industry

Oil and gas industry

Aerospace industry

Precision mechanics

Metallic manufacturing constructions Metallic manufacturing, constructions

Automation

Packaging industry

Electronics and electrical engineering

and IT&C

Measuring and control equipment Measuring and control equipment

Medical industry

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Identifying and attracting relevant business

Demo Metal – Advantages Identifying and attracting relevant business

partners through an interactive communication campaign, carefully targeted towards professionals in this sector.

Attracting visitors’ attention by thematicallyassignation of the exhibition space, with the precise purpose of improving dialogueefficiency:

• Exhibiting performing equipment: while the client Exhibiting performing equipment: while the client is following the demonstration, you can describe the advantages of the machine, adapting the conversation to the client’s reactions and interests;interests;

• In Stand Area – by removing other sources of distraction – creating a formal atmosphere,favourable to initiating effective contacts aimed at establishing potential business partnerships. >>>

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Demo Metal – Advantages

Identifying the most prestigious brandsoperating on the Romanian metalworking

>>>

industry market

Exhibiting the newest products and Exhibiting the newest products and presenting the latest trends in metal processing industry and, therefore, developing a better reputation in this field both for the equipmentreputation in this field, both for the equipmentand the company

Establishing new contacts and strengthening the relations with the existing business partnersthrough the networking concept Extra Hours

A unique concept 30th of May– 2nd of June 2012 | Bucharest

Promotion campaign

Specialized press:

Radio:

Print media:

Radio:

TV:

Online: online advertisements and banners on specialized websites and portalsPR campaigns : news, advertorials, press releasesIndoor: boards, posters, brochures, customized displays, flyersOutdoor: banners, mobile billboards, mashes in central locationsDirect mailing campaigns: to a 6,000 e-mails database.

A unique concept 30th of May– 2nd of June 2012 | Bucharest

We are looking forward to meeting you at DEMO METAL 2012!

www.demometal.rowww.demometal.ro

Contact: Anca Dinu Demo Metal Project Manager

M: 0040 734 660 673, T: 0040 21 409 18 55,F: 0040 21 409 18 54

Garlei street no 1B INTACT Media Center Building Garlei street, no 1B, INTACT Media Center Building, 2nd floor, 013721, Bucharest, Romania

A unique concept 30th of May– 2nd of June 2012 | Bucharest