Presentation by MATRADE

ABOUT MATRADERole, Functions and Services

1www.matrade.gov.my Malaysia External Trade Development Corporation |

Services

1Copyright © Malaysia External Trade Development Corporationwww.matrade.gov.my Malaysia External Trade Development Corporation |

ESTABLISHMENT

Act of Parliament,

OPERATIONALROLE

The National

2www.matrade.gov.my Malaysia External Trade Development Corporation | 2

Act of Parliament,

Malaysia External Trade Development

Corporation Act 1992

Since March 1993

The National Trade Promotion

Agency Under Ministry of

International Trade And

Industry (MITI)

www.matrade.gov.my Malaysia External Trade Development Corporation |

VISION

Positioning Malaysia as a Globally Competitive Trading Nation


MISSION

Promoting Malaysia’s Enterprises to the World


B .O.DB .O.D

INTERNAL

AUDIT

UNIT CEOCEO

DEPUTY CEO

TRADE and SERVICES PROMOTION II

DEPUTY CEO

TRADE and SERVICES PROMOTION II

DEPUTY CEO

TRADE and SERVICES PROMOTION I DEPUTY CEO

TRADE and SERVICES PROMOTION I


TRADE and SERVICES PROMOTION IITRADE and SERVICES PROMOTION II

FOOD, BIOTECH, FOOD, BIOTECH, HALAL & HERBS

SECTION

BUSINESSSERVICES

& CONS. MATSECTION

LIFESTYLESECTION

TRANSPORTATION,TRANSPORTATION,MACHINERY

EQUIPMENT &MRO SECTION(Maintenance,

Repair, Overhaul)

TRADE and SERVICES PROMOTION I TRADE and SERVICES PROMOTION I

COMMUNICATION

ELECTRICAL &ELECTRONIC AND

INFORMATION&

COMMUNICATION TECHNOLOGY

SECTION

CONSTRUCTION CONSTRUCTION Services

SERVICES AND EQUIPMENT

FOROIL & GAS INDUSTRYSECTION

HEALTH &MEDICAL

PRODUCTS AND ENVIRONMENT MANAGEMENT & FACILITIES

SECTION

MANAGEMENT SERVICES

DIVISION

MANAGEMENT SERVICES

DIVISION

EXPORTERS DEVELOPMENT

DIVISION

EXPORTERS DEVELOPMENT

DIVISION


STRATEGIC PLANNING

DIVISION

STRATEGIC PLANNING

DIVISION

Guangzhou

Budapest

MiamiTokyoCairo

Osaka

ParisToronto

Los Angeles

London Moscow

BeijingMilan

New York

Chengdu

Kiev

Tashkent

FrankfurtThe Hague

Seoul

Warsaw


Guangzhou

Bangkok

Jakarta

Manila

Miami

Mexico City

SantiagoSao Paulo

Jeddah

CairoOsaka

Sydney

Los Angeles

Nairobi

Johannesburg

Singapore

Ho Chi Minh City

Dubai Hong Kong

Chennai

Hanoi

Phnom Penh

Taipei

Seoul

ShanghaiMumbai

� 35 Trade Offices

� 7 Marketing Offices

SUMMARY OF

MATRADE OFFICES BY REGION

North America 4

Latin America 4

Western Europe 5

Eastern Europe 5

Africa 3

Asia 21

West Asia 2

North East Asia 9

ASEAN 7

Australasia 1

South Asia 2


Buenos Aires

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Northern Regional Office (Penang)

Eastern Regional Office(Kuala Terengganu)

Kota Kinabalu, Sabah


� 5 Regional Offices

SUMMARY OF MATRADE

REGIONAL OFFICES

East Malaysia 3

West Malaysia 2

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Kuching, Sarawak

Southern Regional Office (Johor Bahru)

Export

Promotion

Exporters

Development


Policy and

Strategy

Formulation

Trade

Advisory

Services

Trade &

Market

Information


Export

Promotion Exporters

Development


Policy and

Strategy

Formulation

Trade

Advisory

Services

Trade &

Market

Information


Local and Overseas International Trade Exhibitions

Trade Missions

Promotion Booths

Specialised Marketing Missions (SMM)

Incoming Buying Missions (IBM)


Incoming Buying Missions (IBM)

In-store Promotion

Participation in Conferences

Joint Trade Promotion

Special Projects


Government Sector PrivateSector

Strategic Collaboration

Ministry of Agriculture and

Agro-based Industry (MoA)

Ministry of Higher

Education (MOHE)

Ministry of Health (MoH)

Multimedia Malaysia

Federation of Malaysian

Manufacturers (FMM)

Industry and


Malaysia Rubber Export

Promotion Council

(MREPC)

Majlis Amanah Rakyat (MARA)

State Government

Agencies

Malaysia Palm Oil Board (MPOB)

Federal Agricultural Marketing Authority

(FAMA)

Construction Industry

Development Board (CIDB)

Multimedia Development Corporation

(MDeC)

Malaysia Tourism

Promotion Board (MTPB)

Malaysia Timber Council (MTC)

Business Councils

Chambers of Commerce

Industry and Trade

Associations


Export

Promotion

Exporters

Development


Policy and

Strategy

Formulation

Trade

Advisory

Services

Trade &

Market

Information


Exporters Database

Seminars, Workshops and Briefings

Women Exporters Development Programme


Women Exporters Development Programme

Bumiputera Exporters Development Programme

Dialogue with industry associations and Malaysian exporters

Market Development Grant (MDG)


Export

Promotion

Exporters

Development


Policy and

Strategy

Formulation

Trade

Advisory

Services

Trade &

Market

Information


Help Desk

Trade Advisory Services


Briefing and Business Consultation sessions nationwide

Free Trade Agreement (FTA) Focal Point


Export

Promotion

Exporters

Development


Policy and

Strategy

Formulation

Trade

Advisory

Services

Trade &

Market

Information


Mode of Delivery

Emails

MATRADE Online News

Deliverables

Market Trends

Market Alerts


MATRADE Portal

Directories and Publications

Press Release

Industry Groups

Trade Statistics

Trade Leads

Tender Opportunities

Trade Regulations and Procedures


MATRADE Portal

18www.matrade.gov.my Malaysia External Trade Development Corporation | 18www.matrade.gov.my Malaysia External Trade Development Corporation |


WTO GATS Classification

Criteria ExampleSupplier Presence

Mode 1: Cross-border supply

Service delivered within the territory of the Member, from the

territory of another Member

Accountancy services transmitted via

telecommunications or mail

Service supplier does not moveMode 2:

Consumption in Malaysia (by

Service delivered outside the territory of the Member, in the

territory of another Member, to a

Refers to situations where a service

consumer (e.g. tourist or patient) comes to

4 MODES OF SUPPLY

Malaysia (byforeigners)

territory of another Member, to a service consumer of the Member

patient) comes to Malaysia to obtain a

service;

Mode 3: Commercial

presence

Service delivered within the territory of the Member, through the commercial presence of the

supplier

A M’sian company opens an office abroad to provide Accountancy Services in the country Service supplier

has to moveMode 4:

Presence of a natural person

Service delivered within the territory of the Member, with supplier present as a natural

person

A Malaysian Accountantconsultant temporarily

employed by a company in the US

Sector of Subsector Limitation on Market Access Limita tion on National Treatment

Additional Comments

Accounting, auditing and bookkeeping services

(CPC 862)

(1) None (1) None 4) The qualifyingexamination todetermine thecompetence and abilityto supply the service forthe purposes of

(2) None (2) None

Modes of Supply: 1) Cross-border supply 2) Consu mption aboard 3) Commercial presence 4) Presence of natural persons

MALAYSIA – SCHEDULE OF SPECIFIC COMMITMENTSFor the 7 th Package of Commitments under ASEAN Framework Agreem ent on Services

the purposes ofregistration with the MIAwill be conducted in theEnglish language.

(3) Only through a locally registeredpartnership with Malaysianaccountants or Malaysian accountingfirms and aggregate foreign interestshall not exceed 49 per cent.

(3) None

(4) 8 specialists/experts for eachinstitution, subject to registration withMIA and fulfillment of residencyrequirements. Entry shall be limitedto maximum period of two years,subject to domestic regulations.

4) None

Sector of Subsector Limitation on Market Access Limita tion on National Treatment

Additional Comments

Accounting, auditing and bookkeeping services

(CPC 862)

(1) None (1) None 4)

(2) None (2) None


AUSTRALIA COMMITMENTS

ASEAN-AUSTRALIA-NEW ZEALAND FTA (AANZFTA)

(3) None (3) None, except thatnatural persons trading asauditors or liquidatorsmust be resident. Inrelation to companyauditing services, at leastone equity partner in afirm must be ordinarilyresident in Australia

(4) Investors - initial period of stayup to 4 yearsAccountants – Entry is for periods ofstay up to two years, with provisionfor an extension.

Sector of Subsector

Limitation on Market Access

Limitation on National

Treatment

Additional Comments

Accounting, auditing and bookkeeping

services(CPC 862)

(1) None (1) None 4) Foreign accounting firms are permitted to affiliatewith Chinese firms and enter into contractualagreements with their affiliated firms in the WTOMembers.

- Issuance of licenses to those foreigners who have

(2) None (2) None

(3) Partnership or (3) None


ASEAN-CHINA (ACFTA)

CHINA COMMITMENTS

- Issuance of licenses to those foreigners who havepassed the Chinese national CPA examinationshall be accorded national treatment.

- Applicants will be informed of results in writing nolater than 30 days after submission of theirapplications.

- Accounting firms providing services in CPC 862 canengage in taxation and management consultingservices. They will not be subject to requirements onform of establishment in CPC 865 and 8630.

(3) Partnership orincorporatedaccounting firms arelimited to CertifiedPublic Accountants(CPAs) lisenced bythe Chineseauthorities.

(3) None

(4) Unbound exceptas indicated inhorizontalcommitments

(4) Unbound exceptas indicated inhorizontalcommitments

Sector of Subsector

Limitation on Market Access Limitation on National Treatment

Additional Comments

Accounting, auditing and bookkeeping

services(CPC 862) **

excluding auditing services

(1) Unbound (1) Unbound 4)

(2) None (2) None

(3) Foreign equity not to exceed 60% (3) Residency requirement for


MALAYSIA-PAKISTAN FTA (MPFTA)

PAKISTAN COMMITMENTS

services

-86212 Accounting Review Services

-86213 compilation of Financial

Statements Services

-86219 Other Accounting

Services

- 8622 Book –keeping services except tax returns

None except that service must besupplied by a natural person or by aregistered firm having local partners inmajority.

natural persons as prescribed bythe ICAP (Institute of CharteredAccountants of Pakistan andICMPA( Institute of Cost andManagement Accountants ofPakistan) and any other relevantlaw for the time being in force

(4) Unbound except as indicated inhorizontal commitments

(4) Unbound except as indicated inthe horizontal commitments

Sector of Subsector

Limitation on Market Access Limitation on National Treatment

Additional Comments

Accounting, auditing

and bookkeeping services(CPC 862)

(1) Unbound for auditing (1) None 4) A Korean accounting firm or officemay, by paying an annualmembership fee acquiremembership to internationalaccounting organisations which haveworld wide business networks. Thefollowing services may be suppliedto a Korean accounting firm througha membership contract.

(2) Unbound for auditing services (2) None

(3) Only sole proprietorships, auditingtask forces, and accounting corporations(limited liability companies) by CPAslicensed under the Certified Public

(3) None


ASEAN-KOREA FTA (AKFTA)

KOREA COMMITMENTS

a membership contract.Consultancy for foreign accountingstandards and auditing, training ofCPAs, transfer of auditingtechnology and exchange ofinformation.

licensed under the Certified PublicAccountant Law are permitted

Only CPAs in auditing task forces andaccounting corporations (limited liabilitycompanies) are allowed to supplyauditing services

(4) Unbound except as indicated in theHorizontal Commitments section

(4) Unbound except asindicated in the HorizontalCommitments section. Inorder to practice as aCPA, a candidate musthave field experience of 2years in Korea afterpassing the CPAexamination

Temporary movement of naturalperson are allowed. Entry and stayis limited to a one year and may beextended.

Sector of Subsector

Limitation on Market Access Limitation on National

Treatment

Additional Comments

Accounting, auditing

and bookkeeping services(CPC 862)

1) None except:provision of the services that must be supplied by an accountantqualified as “Koninkaikeishi” or an Audit Corporation8 under Japaneselaw is restricted to a natural person or an Audit Corporation; andcommercial presence is required for an Audit Corporation.

(1) None

2) None except:provision of the services that must be supplied by an accountant

(2) None


MALAYSIA-JAPAN FTA (MJFTA)

JAPAN COMMITMENTS

provision of the services that must be supplied by an accountantqualified as “Koninkaikeishi” or an Audit Corporation under Japaneselaw is restricted to a natural person or an Audit Corporation; andcommercial presence is required for an Audit Corporation.

3) None except that provision of the services that must be supplied byan accountant qualified as “Koninkaikeishi” or an Audit Corporationunder Japanese law is restricted to a natural person or an AuditCorporation.

(3) None

4) None

An Audit Corporation under Japanese law is composed of five or more partners who areaccountants qualified as “Koninkaikeishi” under Japanese law and who have the right andobligation to execute activities of the Audit Corporation.

MUTUAL RECOGNITION ARRANGEMENTS

� MIA members are globally recognized through MutualRecognition Arrangements (MRAs) with otherProfessional Accounting bodies.


Two MRAs are already in place with :

Ikatan Akauntan Indonesia

CPA Australia

MIA MEMBERS WITH INTERNATIONAL PRESENCE

Company International Presence/ Affiliation

Wisma Cheng & Co. 16-G, Jalan 2/114, Kuchai Business Centre, Off Jalan Klang Lama, 58200 Kuala Lumpur, W.P. Tel : +603 7984 8988 Fax : +603 7980 0191

Presence in Australia (Perth), Singapore, China (Shenzen), China (Guangzhou), Hong Kong

TY Teoh CH International Kuala Lumpur Office (Central States)5B, Jalan SS25/12, Taman Desa Suria, 47301 Petaling Jaya,

Presence : Singapore


5B, Jalan SS25/12, Taman Desa Suria, 47301 Petaling Jaya, Selangor.T +603-78800532 F +603-78802532 E [email protected]

BAKER TILLY MONTEIRO HENGMonteiro & Heng Chambers 22 Jalan Tun Sambanthan 3, 50470 Kuala Lumpur, Malaysia.T: +603 - 2274 8988 F: +603 - 2260 1708 e: [email protected]: www.bakertillymh.com.my

Presence in Phnom Penh, Cambodia

Company International Presence/ Affiliation

BDO Chartered Accountants Address: 12th Floor, Menara Uni.Asia,1008, Jalan Sultan Ismail,50250 Kuala Lumpur Tel No: +603 2616 2888 Fax No: +603 2616 2970 Email: [email protected]

Presence in Vietnam (Ho Chi Minh City), Cambodia (Phonm Penh)

Yong & Leonard Chartered AccountantsUnit A-3-1(A) 3rd Floor,

International affiliations in China, Hong Kong, Singapore and United Kingdom.

MIA MEMBERS WITH INTERNATIONAL PRESENCE


Unit A-3-1(A) 3rd Floor, 8 AvenueJalan Sungai Jernih 8/1 Seksyen 846050 Petaling Jaya, Selangor D. EMalaysia

Singapore and United Kingdom.

HLB LER LUM CHARTERED ACCOUNTANTBlock B-3-11, 3rd Floor,Megan Avenue 2,No.12, Jalan Yap Kwan Seng50450 Kuala Lumpur.Tel : +603 - 2776 8000 Fax : +603 - 2163 4609 Email : [email protected] URL : www.lerlum-hlb.com

International Affiliation : Africa, Asia Pacific, US, European Region

MARKET DEVELOPMENT

MATRADE MATRADE

FINANCIAL ASSISTANCE FINANCIAL ASSISTANCE

29

MARKET DEVELOPMENT

GRANT (MDG)

MARKET DEVELOPMENT GRANT (MDG)

• Introduction on MDG�What is MDG?�Who can apply?�What can you claim?

• MDG In Brief• How do you apply?• How do you apply?• What else is important?• Where can you get help?• Conclusion

30

� Market Development Grant is a financial assistancescheme that was first introduced in 2002

� In view of the importance of the grant in assistingSMEs to venture abroad, the Government hasdecided to continue providing the MDG under the 10th

Malaysia Plan (2011 – 2015).

INTRODUCTION ON MDG – What is MDG?

Malaysia Plan (2011 – 2015).� The scheme is to provide a matching grant to assist

Small and Medium Enterprises (SMEs) undertakepromotional activities for the development of export.

� MDG applicants can claim a 50% reimbursablematching grant on eligible expenses for eligibleactivities.

31

(i) Manufacturing & (ii) Trading & Services

Qualifying Criteria� Incorporated under the Companies Act 1965/registered under

the Professional Services Bodies;� At least 60% of the equity is held by Malaysian;� Exporting Made in Malaysia products or services; and fulfill

any of the following criteria in (i), (ii) or (iii).

INTRODUCTION ON MDG - Who can apply?

(iii) Professional Services (i) Manufacturing & Agricultural Sectors

Annual sales turnover not exceeding RM 25 million

ORFulltime employees not

more than 150

(ii) Trading & Services Companies

Annual sales turnover not exceeding RM 5

million OR

Fulltime employees not more than 50

32

(iii) Professional Services (Sole Proprietor/Partnership)

Registered under the Professional Services Bodies

Trade & Industry Associations & Professional

BodiesRegistered under the

Registrar of Society (ROS) or Associated Professional

Bodies

INTRODUCTION ON MDG What can you claim?

1. International Trade Fairs held Locally & Overseas / Trade Events

2. Trade and Investment Missions (TIM) or Specialized Marketing Missions (SMM)

1. International Trade Fairs heldOverseas

2. Trade and Investment Mission (TIM)or Specialized Marketing Mission(SMM).

33

3. Industry Related International Conferences Overseas

4. Malaysia Export Exhibition Centre (MEEC)

3. Industry Related InternationalConferences Overseas

4. Meetings Related to Negotiationson Mutual Recognition Agreement(MRA), FTA, ASEAN, WTO and otherMarket Access Negotiations(Effective 29 March 2012)

5. Organising members’ participationin International Trade Fairs/Exhibitions Overseas or Trade &Investment Missions or SpecialisesMarketing Missions Overseas(Effective 29 March 2012)

*Industry and Professional Related - The nature of the activity must notfor the purpose of seminar, workshop or training for acquiring skill,upgrading knowledge and human capital development

INTRODUCTION ON MDG What can SMEs claim?

Type of Expenses

Activity

Participation

Locally and Overseas

InternationalTrade Fairs

TIM & SMM

Industry related International Conferences

Overseas

MEEC

Participation fee √ √ √ √

Airfare √ √ √

34

Airfare Economy class for 2 persons

√ √ √

Accommodation 2 hotel rooms(max. RM1,000 p/night p/room or max. RM200 if in Malaysia )

√ * √ √

Booth Rental (max 18 sqm)

√

Standard AdvertisementTrade Fair Directory(max. RM1,000 if locally)

√

INTRODUCTION ON MDG What can Trade Associations claim?

Type of Expenses

Activity

Participation & *Organizing

Participation

International Trade Fairs Overseas

TIM & SMM

Industry related

International Conferences

Overseas

Meetings Related to

Negotiations on MRA,

FTA, ASEAN, WTO etc

35

Participation fee √ √ √ -Airfare Economy class for 2 persons

*√ *√ √ √

Accommodation 2 hotel rooms (max. RM1,000 p/night p/room or max. RM200 in Malaysia)

*√ *√ √ √

Booth Rental (max 18 sqm)

√

AdvertisementTrade Fair Directory

√

ELIGIBILITY - Small & Medium Enterprises (SMEs)- Private Limited Company (Malaysia Companies Act 1965)- Sole proprietors and Partnership companies must be registered with respective Professional Services Bodies (ROB - Services) - Trade and Industry Association and Chambers of Commerce (ROS) that registered with the Registrar of Society- Having at least 60% Malaysian equity- Export Malaysian products and services

BUSINESS SECTOR Manufacturing, Agriculture, Trading, Firms & Services providers (except financial and insurance, tourism and property

MDG IN BRIEF

36

(except financial and insurance, tourism and property development in Malaysia)

OBJECTIVE Assist SMEs to undertake activities for the development and promotion of export

METHOD OF DISBURSEMENT

50% reimbursable matching grant

CEILING AMOUNT FOR 2012

RM 100,000.00 per company / association / firm per year

SUBMISSION OF CLAIMS

Within 60 days after the last date of activity

How do you apply?

An application involves the completion and submission of:• A MDG 1/2012 application form;• Supporting documents to the application - Form 9,

business license; • Supporting documents for claims - official

receipt/credit card statement/photocopies document

37

Supporting documents for claims - official receipt/credit card statement/photocopies document that certified by external auditor or chartered accountant;

• Submission within the 60 days from the last date of the activity; and

• Response to the request for additional supporting documents by MDG officer within the dateline.

How do you apply?


� Step 1: Go to MATRADE website: www.matrade.gov.my

� Step 2: Click for MALAYSIAN EXPORTERS

DOWNLOAD MDG GUIDELINES AND FORM


Step 3: Click Export Assistance



Step 4: Click New MDG Guidelines & Forms 2012



Step 5: Click Dowload Forms


42

Step 6: Click Guidelines and Application Forms (SME) 2012


43

Application Form – MDG 1/2012


44

� Your completed application,along with supportingdocumentation, must bereceived by MATRADE by nolater than 60 days after theactivity is completed

�Documents submitted are non-returnable�In the event of fraudulentpractices, applicants shall beblacklisted and will be required toreimburse all grants received from

What else is important?

activity is completed� MATRADE will assess your

grant application to determineyour grant entitlement. Thismay involve a phonecall/email/letter request for anadditional documents byMDG officers. Pleaseresponse in time.

reimburse all grants received fromMATRADE

45

� Incomplete submission willcause delays in processingyour grant application orcould be rejected

� Photocopied documents mustbe certified by the externalauditor/ chartered accountant/

�Get the information from theright source:www.matrade.gov.my�Help us by helping yourself

What else is important?

auditor/ chartered accountant/issuer of the receipt/bank

� To inform MDG Secretariat onany changes on address,contact person, bank accountno., telephone & fax etc.

46

� If you have enquiry on to clarify your eligibility, what you can claim, what supporting document required etc; refer to MDG guidelines;� Contact MDG Section Hotline at 03-6207 7593;� Email to [email protected] or any MDG officers;

and

Where can you get help?

and� Visit our offices; MATRADE HQ or state offices

47

Read the guidelines & procedures

Do a checklist & make copies of each grant application before the submission

Complete submission to MATRADE

CONCLUSION

Complete submission to MATRADE – Hardcopy & within 60 days from the last day of the activity

Communicate with the respective officers –email/phone/walk-in

For more information please contact us at:

Menara MATRADEJalan Khidmat UsahaOff Jalan Duta50480 Kuala LumpurMalaysia


Malaysia

[email protected]+603 6207 7077 (T)+603 6203 7253 (F)

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