Presentation Beezr Emerald Forest Hotel

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Virtual student Game The story line Scoring model & business model & tools Kai Erenli University of Applied Sciences BFI Austria Vienna Jeroen Vinkesteijn NHTV University of Applied Sciences Breda, Netherlands

Transcript of Presentation Beezr Emerald Forest Hotel

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Virtual student GameThe story lineScoring model & business model & toolsKai Erenli University of Applied Sciences BFI Austria ViennaJeroen Vinkesteijn NHTV University of Applied Sciences Breda, Netherlands

1Jeroen VinkesteijnMMI Emerald Forest Hotel oral exam

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Virtual student Game

The story lineJeroen Vinkesteijn

Scoring model & business model & toolsKai Erenli

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27-11-20164Please check image searchEmerald Forest Hotel

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27-11-20165

Please check searchEmerald Forest Hotel

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27-11-20166International setting

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Story line Business case27-11-20167

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28-11-20168Christina

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27-11-20169Real?

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27-11-201610Real II?

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Real virtualityAttractive - motivatingInternalizationNot just a gameRealistic

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International management gameMultimedia, cross-media, internet-basedAiming at hospitality industry and education

Take over a hotel with a backlogRun it as good as possible in a team4 major issues to act uponCreativityCalculatingManagingMarketing - promotion

27-11-201612What is it all about?

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27-11-201613Story lineOnline elementsStory lineLive elements

Pictures

Video

Chat

SoMe

Courses

Trade Fair

Game playTeamwork

Decisions

Analysing results

Pitch

Event

Creating - Websites etcCoaches

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Story line information27-11-201614

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27-11-201615Story lineStory lineLive elements

Courses

Trade Fair

Pitch

EventCoaches

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27-11-201616Story lineStory line

Pictures

Video

Chat

SoMe

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27-11-201617Story lineStory linevGame playTeamwork

Decisions

Analysing results

Creating - website

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CalculatingAlgorithms : mark occupancy rateChecked27-11-201618

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Engaging27-11-201619

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Participants so far27-11-201620

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Challenges27-11-201621Marketing automation - communicationLegal issuesTechnical issues; dependencyRegional settings platforms

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Platformhttp://www.emeraldforesthotel.com Old promohttp://bit.ly/1zH1NYZ 27-11-201622

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