Hotel Forest View

8/8/2019 Hotel Forest View

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BUSINESS PLANBUSINESS PLAN

HOTEL FOREST VIEWHOTEL FOREST VIEW


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Executive SummaryExecutive Summary Hotel Forest View, a medium sized hotelHotel Forest View, a medium sized hotel--cumcum--restaurant is arestaurant is a

startstart--up business.up business.

It will serve a healthy and tasty range of cuisines.It will serve a healthy and tasty range of cuisines.

It would provide rooms of various categories like AC/ NonIt would provide rooms of various categories like AC/ Non

AC, single or double bedroom for the travellers according toAC, single or double bedroom for the travellers according to

the demand.the demand.

The hotel would be located at JaipurThe hotel would be located at Jaipur--Agra highway.Agra highway.

Jaipur ranked 7th in Asia according to a survey conductedJaipur ranked 7th in Asia according to a survey conductedby Travel magazine CONDE NAST TRAVELLER in 2008.by Travel magazine CONDE NAST TRAVELLER in 2008.

According to a survey conducted by the TRAVEL+According to a survey conducted by the TRAVEL+

LEISURE MAGAZINE Jaipur has been ranked 12th inLEISURE MAGAZINE Jaipur has been ranked 12th in

world in 2009.world in 2009.


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Mission StatementWe will meet this goal while trying to consider;We will meet this goal while trying to consider;

1) The impact of our products and services on tourists staying1) The impact of our products and services on tourists stayingat our hotel.at our hotel.

2) The impact that our business practices and choices will2) The impact that our business practices and choices willhave on the environment. We would create an ecohave on the environment. We would create an eco--friendlyfriendlyenvironment.environment.

3) The high quality of attitude, fairness, understanding, and3) The high quality of attitude, fairness, understanding, andgenerosity between management, staff, customers, andgenerosity between management, staff, customers, andvendors.vendors.


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StartStart--up Summaryup Summary We would take a loan from State Bank Of India forWe would take a loan from State Bank Of India for

buying the land at Kherli Mod. The bank provides the loanbuying the land at Kherli Mod. The bank provides the loan

for commercial purpose at 9for commercial purpose at 9--11%.11%.

1000 square feet land at Kherli Mod1000 square feet land at Kherli Mod People who are traveling from long distances can prefer toPeople who are traveling from long distances can prefer to

stay at the hotel.stay at the hotel.

Since the distance is small and it would take approx 4Since the distance is small and it would take approx 4

hours to reach, so when the travelers would reach at Kherlihours to reach, so when the travelers would reach at KherliMod, they would only have to travel for 2 hours more, soMod, they would only have to travel for 2 hours more, so

they can prefer to stay at night and leave in the morning.they can prefer to stay at night and leave in the morning.


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Our hotel would be near to a place called Mahua in a districtOur hotel would be near to a place called Mahua in a district

Dausa. Mahua is a hub of grain market which would attractDausa. Mahua is a hub of grain market which would attract

a huge amount of businessmen to this place. Thus, thea huge amount of businessmen to this place. Thus, thebusinessmen would prefer to stay at our hotel because ofbusinessmen would prefer to stay at our hotel because of

proximity.proximity.

Since the food grain market would be close to our hotel weSince the food grain market would be close to our hotel we

would be able to buy the raw material for our hotels food atwould be able to buy the raw material for our hotels food at

cheaper rates with low transportation cost.cheaper rates with low transportation cost.


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Company structureCompany structure

The Hotel Forest View would be run in a partnership form.The Hotel Forest View would be run in a partnership form.

Management teamManagement team

The founders of the company are Ankita Krity, Ayushi Bisht,The founders of the company are Ankita Krity, Ayushi Bisht,Harpreet Kaur Tuteja, Moniba, Pramila Singh and SoniHarpreet Kaur Tuteja, Moniba, Pramila Singh and SoniKumari.Kumari.

Soni and Moniba would handle marketing issues.Soni and Moniba would handle marketing issues.

Ankita handles food quality testing.Ankita handles food quality testing. Ayushi would handle the operations issues.Ayushi would handle the operations issues.

Harpreet and Pramila would handle the finance section.Harpreet and Pramila would handle the finance section.


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Products & Related ServicesProducts & Related Services

AC/NON AC ROOMAC/NON AC ROOM SINGLE/DOUBLESINGLE/DOUBLE

ROOMROOM

QTYQTY

ACAC SINGLE SINGLE 33

DOUBLEDOUBLE 22

NON ACNON AC SINGLE SINGLE 33

DOUBLEDOUBLE 22


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Industry AnalysisIndustry Analysis

The World Travel and Tourism CouncilThe World Travel and Tourism Council, India, data says,, India, data says,India ranks 18th in business travel and will be among the topIndia ranks 18th in business travel and will be among the top

5 in this decade. 'Hotel Industry in India' is set to grow at5 in this decade. 'Hotel Industry in India' is set to grow at

15% a year.15% a year.

In 2003In 2003--04 the hospitality industry contributed only 2% of04 the hospitality industry contributed only 2% of

the GDP. However, it is projected to grow at a rate of 8.8%the GDP. However, it is projected to grow at a rate of 8.8%

between 2007between 2007--1616

tourism sector will account for nearly 5.3 per cent of GDPtourism sector will account for nearly 5.3 per cent of GDP

and 5.4 per cent of total employment.and 5.4 per cent of total employment.


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MARKET SEGMENTATIONMARKET SEGMENTATION Tourists AND TravelerTourists AND Traveler

C

OMP

ETI

TIV

E STRATEGYC

OMP

ETI

TIV

E STRATEGY Product identity, quality, and noveltyProduct identity, quality, and novelty

TieTie--ups with the tourist busesups with the tourist buses

Gifts and bonus distributed to the employees and the owners of theGifts and bonus distributed to the employees and the owners of thetourist busestourist buses

Distribute gifts to the tourists in festive seasons.Distribute gifts to the tourists in festive seasons.

ENTRY STRATEGYENTRY STRATEGY Low cost roomsLow cost rooms

MARKETING STRATEGYMARKETING STRATEGY Print mediaPrint media ---- local newspapers, travel magazines and studentlocal newspapers, travel magazines and student

publicationspublications

Hotel guidesHotel guides tourism guides, brochurestourism guides, brochures

Direct mailDirect mail ---- subscriber lists, officessubscriber lists, offices for deliveryfor delivery


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Operations PlanOperations Plan Since the hotel would provide the fresh food, so it cannotSince the hotel would provide the fresh food, so it cannot

buy much inventory because it would involve more stockbuy much inventory because it would involve more stockkeeping costs.keeping costs.

We would follow the justWe would follow the just--inin--time approach where thetime approach where thecontract would be made with the cold storage owners whocontract would be made with the cold storage owners whowould provide the raw material at a cheaper rate.would provide the raw material at a cheaper rate.

All the major food distributors in the region make regularAll the major food distributors in the region make regulardeliveries to local grocers and restaurants negotiations aredeliveries to local grocers and restaurants negotiations aremade to deliver staples and seasonal produce.made to deliver staples and seasonal produce.

Local farmers markets will also be a source for freshLocal farmers markets will also be a source for fresh

ingredients.ingredients.


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FINANCIALPLANFINANCIALPLAN

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Hotel Forest View

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