presentation at QQML 2013
13
A virtual ethnographic approach to knowledge sharing on Food52 International Master in Digital Library Learning (DILL) Leonéia Evangelista: [email protected] Supervisor: Dr. Emanuele Bardone
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I prepared these slides to present my master thesis at the 5th Qualitative and Quantitative Methods in Libraries International Conference (QQML2013) - See more at: http://www.allc.org/news-events/cfp-qqml-2013-5th-qualitative-and-quantitative-methods-libraries-international-conferenc#sthash.XnWoB1TA.dpuf
Transcript of presentation at QQML 2013
A virtual ethnographic
approach to knowledge
sharing on Food52
International Master in Digital Library Learning (DILL)
Leonéia Evangelista: [email protected]
Supervisor:
Dr. Emanuele Bardone
Summary
Motivation
Theoretical foundation
Problem
Methodology
Results – Analysis
Final Remarks
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Motivation
User centered studies focused in social networks may
help us to:
Optimize content and design strategy
Increase of user engagement
Especially in this work:
Limits of communication
How to develop environments with affordances that
increase possibilities of knowledge sharing.
Research problem
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Understanding user’s behavior to acquire what is not
explicitly shown in the recipes.
Observe two levels of actions: one regarding the
group, and another concerning the individual attitudes
to learn and share.
Can these actions be interpreted in terms of
chance seeking? How?
Food52 as the object of analysis
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Theoretical framework
Cognition as a socially distributed feature (Borghi &
Cimatti, 2010).
Tacit knowledge (Polanyi, 1966)
Chance (Ohsawa & McBurney, 2003) and chance
seeking theory (Bardone, 2013)
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Chance seeking characteristics
Methodology
Participant observation inspired by ethnographic
studies
Data collection - Fieldwork
Archived thread
Observations in Hotline
Fieldnotes: including the reasoning of my own experience
Data Analysis = Analytical coding
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Map of analysis
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Examples of analysis
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Final considerations
THANK YOU!
Leonéia EvangelistaErasmus Mundus International Master in Digital Library Learning (DILL)
E-mail: [email protected]
Supervisor: Dr. Emanuele Bardone
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References
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Ohsawa, Y., & McBurney, P. (Eds.). (2003). Chance
Discovery. Berlin: Springer.
Polanyi, M. (1966). The Tacit Dimension. London:
Routledge & Kegan Paul
Salomon, Gavriel (1997). Distributed cognitions:
Psychological and educational considerations.
Cambridge University Press.
Bardone, E. (2011). Seeking Chances. From Biased
Rationality to Distributed Cognition. Berlin-
Heidelberg: Springer.
