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© Acquia, Inc. 2012.
ACQUIA - FAO
Cyril ReinhardRegional Director Southern EuropeACQUIA
Making it easier to develop, deploy and maintain Drupal web sites
Fabrice SOLLAMIManager, EMEA Technical SalesACQUIA
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia Company Overview
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia Company
• Founded by Drupal project Founder & lead Dries Buytaert• Enterprise web & software experience• 220+ employees• Global:
• Boston, London, Portland, Washington DC, Paris, Belgium• 220% 3 year CAGR
• 2000+ customers• $38.5M raised capital
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia Drupal Experts and Main contributors
of#the#top#30#Drupal#7#contributors#
employees#on#the#Drupal#security#team#
employee7maintained#Drupal#modules#
code#“commits”#to#Drupal#community#modules#
co7maintained#by#Acquia’s#Gábor#Hojtsy#and#Angie#Byron#
http#requests#served#by#Acquia#Cloud#in#May#2012#
5#7#
150+#45,000+#
Drupal#6##8+#Billion#
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Drupal Market
jeudi 5 juillet 12
We are now in the 5th major technology cycle of the past half century
Mary MeekerKleiner
“ ”jeudi 5 juillet 12
We are now in the 5th major technology cycle of the past half century
Mary MeekerKleiner
“ ”Mainframe Mini-computer Desktop Internet Mobile
jeudi 5 juillet 12
jeudi 5 juillet 12
Drupal sites1.5 million
jeudi 5 juillet 12
jeudi 5 juillet 12
jeudi 5 juillet 12
All CMS sites
6.7%
jeudi 5 juillet 12
jeudi 5 juillet 12
jeudi 5 juillet 12
All sites
CMS sites
30%
jeudi 5 juillet 12
All sites
jeudi 5 juillet 12
jeudi 5 juillet 12
Mobile25X growth
over next 5 years!
jeudi 5 juillet 12
Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 16,000+ modulesBroad Community 800,000+ membersActive Development 17,000+ developers
Drupal is the Largest Open Source Community in the World
Open source, web phenomenon
2X the size of Linux developer community
PROPRIETARY AND CONFIDENTIAL - do not redistributejeudi 5 juillet 12
© Acquia, Inc. 2012.
It’s all about the modulesDrupal “Core” Modules • 30 modules• 800 contributors
Drupal “Community” Modules• 16,000+ modules • 17,000+ contributors
Testing• qa.drupal.org with 30k tests
Module Extending • “Hooks” enable developers to override module
behaviors, customize with precision
jeudi 5 juillet 12
Content-Rich Web Experiences
Social
Profiles & Friends
(Micro)Blogging
UGC
Analytics
Groups
SocialTagging
Content
RichMedia
Template
Workflow
Mobile
Menu / IA
jeudi 5 juillet 12
Assembled Web Experiences
Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch.
Drupal core Drupal + recommendedmodules
Solution Distributions
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Inside many large organizations, the web is broken
jeudi 5 juillet 12
•Duplication of content
•Disparate sources
•Disconnected reporting
• Islands of excellence
Inside many large organizations, the web is broken
jeudi 5 juillet 12
Customers expect integrated
experiences
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Drupal, it’s all about the community!
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia, Guide for Drupal
jeudi 5 juillet 12
© Acquia, Inc. 2012.
[ start! ]
[ enterprise deployment]
Acquia, Drupal Guide
Learn
Build
Deploy
Maintain
• Experts• Drupal Services /
Monitoring• Support and Advices• Best practices• Trainings• Distributions• Open SaaS• PaaS for Drupal
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia Product Offerings
COMMUNITY ! COMMERCE!CONTENT !
Enterprise Site Factory!Drupal Gardens
Managed Deployments!Acquia Cloud
Drupal Management Suite!Acquia Network
Drupal Training
Professional Services
jeudi 5 juillet 12
Acquia Network
Support* Professionnel* Entreprise* Elite
Services * Insight* SEO Grader* Search* Mollom, New Relic...
Library* Drupalize.me (vidéos)* Best practices* FAQ* Articles
jeudi 5 juillet 12
“Answers I need...”
jeudi 5 juillet 12
“Answers I need...”
800+ Articles
1000+ FAQs
500+ Podcasts, Webinars and Videos
and more to come!
jeudi 5 juillet 12
“...has my back”
jeudi 5 juillet 12
“...tools I can use.”
jeudi 5 juillet 12
Acquia Tools
• Acquia Insight provides real-time analysis and proactive alerts for issues with your Drupal code and configuration.
• Acquia SEO Grader helps you increase traffic from organic search by identifying areas for improvement in how your site is rendered by Drupal.
• Acquia Search gives you a rich, faceted search engine (Powered by Solr/Lucene) that you can have up and running on your site in minutes.
jeudi 5 juillet 12
Acquia Insight
• Dynamic scoring: On demand scoring (0-100) based on site code & config
• Drupal code analysis: Identify module code modifications to quickly identify and resolve issues
• Configuration monitoring: Monitors more than 80 configuration, performance and security settings
• Proactive alerts & recommendations: Configurable email alerts and practical ‘Help Me Fix’ recommendations.
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia Product Offerings
OpenSaaSExpert Services
Platform as a Service
Subscriptions
Accelerators
Software Publishing
Drupal CommerceOpenPublishOpenPublic
OpenScholarOpenAtrium
Drupal Training
ProfessionalServices
Drupal Gardens
Managed Cloud Dev Cloud
Acquia Network Acquia Library
Insight Drupal Support
Remote Admin Acquia Search
Commons
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Acquia, Sites Factory and Flexible Organisation
Examples and Demonstrations
Acquia - Drupal Gardens
jeudi 5 juillet 12
The Enterprise Web Platform!
Community sites!
Product sites!Corporate Site!
Other sites!
Marketing Microsites!
Collaboration Intranet !
Departmental Sites!
eCommerce Sites!
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Web Experience Management
Rich Media Management
Multi Channel Campaigns
Social Engagement
Personalization and marketing
automation
Customer Communications
& Service
Analytics, test and optimization
Web engagement management isthe hub of digital customer interactions
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Example 1 - Drupal and multi-canal
Maxim.com
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Example 1 - Drupal and multi-canal
Maxim.com
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Example 1 - Drupal and multi-canal
Maxim.com
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Example 1 - Drupal et le Multi-canalMaxim.com
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Example 1 - Drupal et le Multi-canalMaxim.com
Responsive Themes
jeudi 5 juillet 12
Internal Hosting
Each Organization Needs a Mix of Deployment Models
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Examples 2 - Drupal : Gestion multi-sites
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Examples 2 - Drupal : Gestion multi-sites
Warner Music Group
jeudi 5 juillet 12
Examples 2 - Websites Without Boundaries
Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s
Grow your site in Drupal Gardens
Acquia manages code, Drupal stack & hosting
Acquia manages Drupal stack & hosting
jeudi 5 juillet 12
Examples 2 - Websites Without Boundaries
Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s
Grow your site in Drupal Gardens
Acquia manages code, Drupal stack & hosting
Acquia manages Drupal stack & hosting
jeudi 5 juillet 12
Templates1 Select Drupal template
2 Customize theme
Information architectPage structure Roles & permissionsFunctional needsSpecific modules
3 Add content
4 Add people & GO!
Demonstration - DrupalGardens - Sites Factory
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Drupal - Web Experience Mgt
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Web success expectations are changing
• Key metrics for digital marketing effectiveness is conversions- Visitors to leads- Leads to online sales- Citizens to information
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Can I create content and pages quickly?
• Can my business users create and manage content?
• Can we roll out new websites fast?
Can I connect and engage with visitors?
• On my site?• On my social channels?• On mobile devices?• With targeted content?
How do I improve my conversions?
• How do I measure the success of web experiences?
Marketers want a fast path to conversion
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Web Experience Management
Rich Media Management
Multi Channel Campaigns
Social Engagement
Personalization and marketing
automation
Customer Communications
& Service
Analytics, test and optimization
Web engagement management isthe hub of digital customer interactions
jeudi 5 juillet 12
© Acquia, Inc. 2012.
... engaging experiences without developers
… with customers across multiple delivery channels
… visitors into customers via analytics & targeting
Convert
Connect
Create
WEM enables site owners to:
jeudi 5 juillet 12
© Acquia, Inc. 2012.
... engaging experiences without developers
… with customers across multiple delivery channels
… visitors into customers via analytics & targeting
• Layout flexibility within page templates• Rich media management• Multilingual support• Flexible editorial workflows• Content re-use across sites
Convert
Connect
Create
WEM enables site owners to:
jeudi 5 juillet 12
© Acquia, Inc. 2012.
... engaging experiences without developers
… with customers across multiple delivery channels
… visitors into customers via analytics & targeting
• Layout flexibility within page templates• Rich media management• Multilingual support• Flexible editorial workflows• Content re-use across sites
• Integration with social medial channels• Automated, multichannel publishing• Personalized content• Visitor tracking, segmentation• Social engagement
Convert
Connect
Create
WEM enables site owners to:
jeudi 5 juillet 12
© Acquia, Inc. 2012.
... engaging experiences without developers
… with customers across multiple delivery channels
… visitors into customers via analytics & targeting
• Layout flexibility within page templates• Rich media management• Multilingual support• Flexible editorial workflows• Content re-use across sites
• Integration with social medial channels• Automated, multichannel publishing• Personalized content• Visitor tracking, segmentation• Social engagement
• Integration with best of breed analytics• A/B, multivariate testing• Visitor tracking & funnel analytics• Performance benchmarking
Convert
Connect
Create
WEM enables site owners to:
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Drupal for Web Experience Management
• Rapid cycle content and page creation
• Integration with social and backend systems
• Delivery across multiple channels
• Engage visitors with native social capabilities
• Improve website efficiency with personalization
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Create
Flexible layout tools for content creators
• Drag, drop page layout
• Usable by content creators; reduce developer reliance
• Manage branding via templates
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Create
Integrated rich media management
• Centralized media repository• Reuse media across sites• Video upload/encode;
pre-packaged player• Digital rights management
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Create
Editorial workflows
• Content creator / editor workbench
• Content & layout versioning,pre-release preview
• Customizable approval workflows
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Connect
Content delivery and re-use
• Integrated publishing to social channels
• Headless delivery to mobile apps
• PubSub and RSS for syndication
• REST APIs for content re-use elsewhere
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Connect
Multichannel publishing
• Responsive design supports every new device
• Deliver content as web services for use by application developers
• Automated publishing across social & email channels
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Site visitors
Connect
Content personalization and targeting
• Authenticated and anonymous visitors
• Implicit and explicit conditions
• Visitor segmentation
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Convert
Results-driven impact• Integrate existing web
analytics suites
• Track and optimize visitor activity
• Benchmark sites performance
• Point / click webforms & configurable submit actions
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Web Experience Management
Rich Media Management
Multi Channel Campaigns
Social Engagement
Personalization and marketing
automation
Customer Communications
& Service
Analytics, test and optimization
Drupal is already a powerful WEM solution
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Web Experience Management
Rich Media Management
Multi Channel Campaigns
Social Engagement
Personalization and marketing
automation
Customer Communications
& Service
Analytics, test and optimization
Web Experience Management
Drupal is already a powerful WEM solution
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Marketing & IT face differing challenges
• Mobile optimized experiences
• Harness social media
• Mass personalization / testing
• Translation
• Managing digital assets
• Marketing dashboards / reporting
CMO
jeudi 5 juillet 12
© Acquia, Inc. 2012.
CMO CIO
Marketing & IT face differing challenges
• Mobile optimized experiences
• Harness social media
• Mass personalization / testing
• Translation
• Managing digital assets
• Marketing dashboards / reporting
• Mobile app development
• Big data / web scale
• Increase return from analytics
• Localization costs / quality
• Content distribution services
• Platform integration / ecosystem
jeudi 5 juillet 12
Drupal Is The Solution For Both CMO & CIO
Dominant ! 1,500,000+ sitesInnovative! 12,000+ modulesCommunity ! 600,000+ members
jeudi 5 juillet 12
Organisation : Multi-langues, Culturelle, Communautaire
jeudi 5 juillet 12
Organisation : Multi-langues, Culturelle, Communautaire
jeudi 5 juillet 12
Organisation : Multi-langues, Culturelle, Communautaire
jeudi 5 juillet 12
Politique : Réseau, Communautaire, Interaction, Média
jeudi 5 juillet 12
Politique : Réseau, Communautaire, Interaction, Média
jeudi 5 juillet 12
Politique : Réseau, Communautaire, Interaction, Média
jeudi 5 juillet 12
Politique : Réseau, Communautaire, Interaction, Média
jeudi 5 juillet 12
Politique : Réseau, Communautaire, Interaction, Média
jeudi 5 juillet 12
Banques : Multi-langues, Personnalisation, Intégration
jeudi 5 juillet 12
Banques : Multi-langues, Personnalisation, Intégration
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12
E-commerce, distribution, transport, industrie
jeudi 5 juillet 12
E-commerce, distribution, transport, industrie
jeudi 5 juillet 12
E-commerce, distribution, transport, industrie
jeudi 5 juillet 12
E-commerce, distribution, transport, industrie
jeudi 5 juillet 12
E-commerce, distribution, transport, industrie
jeudi 5 juillet 12
© Acquia, Inc. 2012.
This complicates reaching the core enterprise goal:
Deliver theright message
to theright user
via theright channel
at theright time
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Partners
jeudi 5 juillet 12
© Acquia, Inc. 2012.
CustomersMedia! Entertainment! Public Sector! Higher Ed!
jeudi 5 juillet 12
© Acquia, Inc. 2012.
CustomersHigh Tech! Pharma / Healthcare! Financial Services! Others!
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Great web experiencesdrive great business results
Create, connect, and convert with Drupaljeudi 5 juillet 12
Time to kick asswith Drupal 8!
jeudi 5 juillet 12
jeudi 5 juillet 12
Authors
Site visitors Developers
jeudi 5 juillet 12
Authors
Site visitors Developers
Modernframework
jeudi 5 juillet 12
jeudi 5 juillet 12
jeudi 5 juillet 12
A robust, modern toolkit for today's web
Well-tested, open source code
A healthy, welcoming community behind it
Symfony benefits
"It's like when we adopted jQuery, but for the backend!"
jeudi 5 juillet 12
Authors
Site visitors Developers
Greatmobile
experience
jeudi 5 juillet 12
In 2000 all traffic came from desktop browsers
100% DesktopMobile
jeudi 5 juillet 12
3%
In 2010, 3% of all traffic came from mobile
DesktopMobile
jeudi 5 juillet 12
By 2015, mobile traffic will increase 25x
DesktopMobile
jeudi 5 juillet 12
Mobile traffic will consist of 2 types
Native applications (iOS, Android)
Mobile browser
DesktopMobile
jeudi 5 juillet 12
Drupal in the 5th technology cycle
RESTfulweb services,
SDKs?
HTML 5,responsive
design
Native applications (iOS, Android)
Mobile browser
DesktopMobile
jeudi 5 juillet 12
We need to embrace the mobile culture!
jeudi 5 juillet 12
Authors
Site visitors Developers
Greatauthoring
tools
jeudi 5 juillet 12
Technical strength
0
1
2
3
4
5
6
7
8 Sitecore
CQ5
Plone
Squiz
Wordpress
Joomla
Drupal
Open Text
Drupal wins the technical decision ...
jeudi 5 juillet 12
0
1
2
3
4
5
6
7
8 Sitecore
CQ5
Plone
Squiz
Wordpress
Joomla
Drupal
Open Text
Technical strength
Authoring experience
... but lags in authoring experience
jeudi 5 juillet 12
0 1 2 3 4 5 6 7 8 9
10 In-line editing
Workflow
Content staging
Media management Layouts
Localization
Mobile authoring
Ideal Product Drupal
Drupal experience
Ideal product
jeudi 5 juillet 12
Making content authoring easier
jeudi 5 juillet 12
Making content authoring easier
Put “more in core”
• More in-line editing
• Improved content administration tools
• Better media support
• Page and layout building tools
jeudi 5 juillet 12
Making content authoring easier
Put “more in core”
• More in-line editing
• Improved content administration tools
• Better media support
• Page and layout building tools
Embrace distributions
• Better promote distributions on Drupal.org
• Grow community around distributions
• Figure out revenue model
jeudi 5 juillet 12
Drupal 8 is targeted for August 2013
2012 2013
We are hereFeature freeze Code freeze Release
jeudi 5 juillet 12
Drupal 8 is targeted for August 2013
2012 2013
We are here
AugFeb 1Dec 1Feature freeze Code freeze Release
jeudi 5 juillet 12
Drupal 8 initiative status
Analysis Design Development
Config Mgmt
Web services
Layouts
Multilingual
HTML 5
Mobile
jeudi 5 juillet 12
Time to kick asswith Drupal 8!
jeudi 5 juillet 12
© Acquia, Inc. 2012.jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
Mob
ileGlob
al
Time todeploy
Social
Platform
Reducecost
Framework
jeudi 5 juillet 12
Finance: Reduce time to deployment
jeudi 5 juillet 12
• 2 year project to replace 60+ websites• Was shut down 2 weeks before launch• 0 sites went online
Before:
Finance: Reduce time to deployment
jeudi 5 juillet 12
Finance: Reduce time to deployment
jeudi 5 juillet 12
• Migrating 60+ sites to Drupal• Launching 2-3 sites per month• Broad-based wins for all
After:
Finance: Reduce time to deployment
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability MobileG
lobalTime to
deploy
SocialPlatform
Reduc
eco
st
Fram
ewor
k
jeudi 5 juillet 12
Media: Cloud scalability
jeudi 5 juillet 12
• IT wins:• Can now scale up dynamically within
minutes based on demand• Architecture includes global failover
• Marketing / business wins:• Live on-site reporting & blogging• 20x traffic spikes
Media: Cloud scalability
jeudi 5 juillet 12
© Acquia, Inc. 2012.jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
Mobile
Glo
bal
Time to
deploy
Social
Platform
Reduce
cost
Framew
ork
jeudi 5 juillet 12
High Tech: Social community
jeudi 5 juillet 12
• 243,000+ community members• 95% of all content created by
members• Motivated by recognitions and
rewards
High Tech: Social community
jeudi 5 juillet 12
• 243,000+ community members• 95% of all content created by
members• Motivated by recognitions and
rewards
High Tech: Social community
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlobal
Time t
o
deplo
ySo
cial
Platform
Reduce
cost
Framework
jeudi 5 juillet 12
Government: app framework
jeudi 5 juillet 12
Government: app framework
jeudi 5 juillet 12
Government: app framework
jeudi 5 juillet 12
Government: app framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scalability
MobileGlob
al
Tim
e to
depl
oySoc
ial
Platform
Reducecost
Framework
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Scal
abilit
yMob
ile
Global Time todeploySocial
Platform
Reduce cost
Framework
jeudi 5 juillet 12
German
Media: Global
jeudi 5 juillet 12
German
Media: Global
FrenchSpainDutch
• Localized text strings and content
• Shared themes, site structures• Flash menus driven through
Drupal
jeudi 5 juillet 12
© Acquia, Inc. 2012.
Media & Entertainment Public Sector Business Higher Ed
Others
Drupal is driving success in every market
jeudi 5 juillet 12