The Future of MediaPresentation at Estacio de SaRio de Janeiro June 26 2010Gerd Leonhard Media Futurist

The Futures Agency

What I do:

www.mediafuturist.comwww.twitter.com/gleonhard

Business grows when shared

The Conversation happens with or without you

Today

Tomorrow

Going Direct is becoming possible

But the Internet is not a Rose Garden

Business 2.0

Explosive Fragmentation

Not just consumption but Sharing and (Co)-Creation are the key drivers in the

Future of Media

Media 2.0: Sharing is not

subject to Renegotiation

Youtube.com/user/ScholzundFriends Source: Fastcompany

The World’s OS is Morphing

A new, Socia

l OS

A Broadcast World and a Networked World

Closed, Controlled, Exclusive = Money

Now, Power is about what you can unleash

Power was about what you can control

Welcome to the New Normal

The Future is Collaboration

The global, social ‘Brain’

On Cable, the Networks ruled

In a Broadband World, the Users - and their Amplifiers - rule *

“Business Model Failure”

Image Source: IFPI.org

Beware of Toxic Assumptions

Giving Permission

to use

Connected Users will increasingly - and

exponentially - organize against what they feel are obsolete and

outmoded structures

Social MediaLegacy Media

The Future

Open = Risks. But Closed = Irrelevance

Selling ‘copies’ is a shrinking business

Image Source: kk.org / Kevin Kelly

Selling ‘access’ is an exploding business

Good luck!

Everything we like... forbidden?

People buy when the value, the timing and the package is right

Media 2.0

Yes, people do spend $ on content online!

EGOsystem

ECOsystem

Whatever I can get

Exactly what / when / where / how I want

Was: “my success - my money”

Now: “Our Success - Our Gains”

All future success will be based on unprecedented hyper-collaboration

Such as

We need to lose our fear of ‘depending too much on others’

Image Source: Photobucket

Businesses - and their leaders -

become Connectors (not just Directors)

Privacy is now an action we must take

Unintended consequences will occur

Privacy is an Action we must take

Links are the Currency

Content ‘Piracy’ is Market Failure

Closed, C

ontrolle

d, Exc

lusive =

Money

The Future: Flat-rated & bundled Content

The Internet is the new Radio

New Social Contracts

Image Source: Ars Electronica 2008

versus

Paying because it’s easier, better, fair-priced, value, convenience...!

The Future of Selling is... Connecting.

Brands are either Networked.

Or Invisible i.e....Dead.

email me at gerd@mediafuturist.com

Twitter: gleonhardFacebook: gleonhardLinkedIn: gleonhard

Thanks for your attention!