Presentation
-
Upload
matt-rakstins -
Category
Entertainment & Humor
-
view
152 -
download
0
Transcript of Presentation
Marketing Planby Spark Games
Matiss
Tuesday, 25 June 2013
Product
A twine game created by myself playable on any platform that
supports a web browser.
What is a twine game?A game created using the twine software which exports in html format. The games is simple and
text based and different to common console or PC games.
Tuesday, 25 June 2013
ProductPlace
❖ On the internet accessible on any device, compatible with internet browser and internet connection❖ Local pubs and night clubs advertising to attract audience to Facebook page and play the game. ❖ Promoting through competition t-shirts on Facebook
Place
Tuesday, 25 June 2013
Price
❖ Free of charge❖ Attracts potential audience as they don’t have to pay to play❖ The game is not high definition and not long, length wise
Tuesday, 25 June 2013
PromotionI decided to use three types of promotion:❖ Direct advertising❖ In-direct advertising ❖ Promotion
Tuesday, 25 June 2013
brief/objectives
❖ Produce three types of marketing to promote my twine game❖ Through marketing get a solid fan base who support the game❖ Promote Twine games and do it yourself gaming
Tuesday, 25 June 2013
Primary Research
Do 15-20 year olds know/play twine games and if they would be a suitable audience for the game and marketing?
Action:Change the audience to 18-34 year olds
Conclusion:15-20 year olds not suitable.
Tuesday, 25 June 2013
Secondary Research❖Twine users and community
Tuesday, 25 June 2013
Gamer Demographics❖Richard Bartle’s theory
When looking at my game, the gamer type that would be mostly attracted would be the socialisers. The reason is because in my game you meet a lot of different computer characters to which you have to interact. Different situations appear which I think the socialisers would like.
To aim my marketing campaign towards the socialisers I could use social networking sites such as Facebook and Twitter, which the socialisers would be more likely to use. I could post updates and gaming material, such as imagery and design material to attract more people. Also, forums would be a good place to go which could combine the realistic game fans with the socialisers.
Tuesday, 25 June 2013
Target audience summary
❖ 18-34 year olds❖ Twine game makers❖ Artistic people❖ Socialisers❖ Beginner game makers
Tuesday, 25 June 2013
Brainstorming
Tuesday, 25 June 2013
Marketing schedule
Tuesday, 25 June 2013
Direct advertisingPosters:❖ Facebook page❖ Local pubs❖ Night clubs❖ Universities
Tuesday, 25 June 2013
Tuesday, 25 June 2013
Tuesday, 25 June 2013
Indirect advertising
❖ Blog about making the twine game❖ Like an online diary of making the game
http://getsomebooze.tumblr.com/
Tuesday, 25 June 2013
Promotion
Tuesday, 25 June 2013
Tuesday, 25 June 2013
UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)Guidelines and regulations I have to use to protect my company and the consumer:
8.17Beore purchase or, i no purchase is required, beore or at the time o entry orapplication, promoters must communicate all applicable signicant conditions. Signicantconditions include:8.17.1how to tiiteHow to participate, including signicant conditions and costs, and othermajor actors reasonably likely to infuence consumers’ decision orunderstanding about the promotion8.17.2ee-et ote eltio
Any ree-entry route should be explained clearly and prominently8.17.3Stt te
The start date, i applicable8.17.4closig te 8.17.4.a A prominent closing date, i applicable, or purchases and submissions o entries or claims. Closing dates are not always necessary, or example:comparisons that reer to a special oer (whether the promoter’s previousoer or a competitor’s oer) i the oer is and is stated to be “subject toavailability”; promotions limited only by the availability o promotional packs(gits with a purchase, extra-volume packs and reduced-price packs) andloyalty schemes run on an open-ended basis8.17.4.bUnless the promotional pack includes the promotional item or prize and theonly limit is the availability o that pack, prize promotions and promotionsaddressed to or targeted at children always need a closing date8.17.4.cPromoters must be able to demonstrate that the absence o a closing datewill not disadvantage consumers8.17.4.dPromoters must state i the deadline or responding to undatedpromotional material will be calculated rom the date the material wasreceived by consumers8.17.4.eUnless circumstances outside the reasonable control o the promoter makeit unavoidable, closing dates must not be changed. I they are changed,promoters must do everything reasonable to ensure that consumers whoparticipated within the original terms are not disadvantaged
Tuesday, 25 June 2013
Extra advertising❖ Google twine groups (forums)❖ Night club stamps❖ Beer mat’s for pubs
Tuesday, 25 June 2013
Collecting feedbackCollecting feedback
❖ Facebook Insights show:1 active users2 daily active user breakdown3 new likes4 demographics5 activity
❖ A questionnaire at the end of the game
Tuesday, 25 June 2013
Collecting feedbackLink to my game
https://dl.dropboxusercontent.com/u/184784776/twine%20game/get%20some%20booze.html
Tuesday, 25 June 2013