Presentatie+Kennisportal Def+Ns
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Social software & NSMaurice Jacobs / NS Corporate Communication
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Agenda
• Impact social software op NS
• Hoe gebruiken we zelf social software?
• Strategie social media
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Impact social software / social media op NS
• NS ‘populair’ in social networks en communities
als blogs, Twitter, Linkedin, Hyves en You tube
• User generated content, 1e stappen (eropuit)
• Social media & imago (case Barendrecht)
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NS ‘populair’ op gebied social media
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Impact social media op actuele gebeurtenissen
• Case Barendrecht
• Tweed binnen een paar minuten
• Conclusie snel getrokken
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Barendrecht incident
• Imagoschade• Twitter• Blogs• Forums
• Veel online dialoog over incident
• Participeer & informeer in relevante sociale media
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Wat doet NS zelf?
• Eerste stappen ‘social media’:
- user generated content: eropuit
- Mijn proefstation, meedenken en doen
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Eropuit. 1006 uitjes + reviews
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Intern: hoe gebruiken we zelf social software?
• Chat (1.0)
• Discussie met 20.000 NS’ers
• Blogs
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Dialoog op intranet
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Weblogs op intranet
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Persoonlijke pagina + notes
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Visie op social software bínnen NS
• Dialoog op intranet
• Interactie via polls of weblogs
• Persoonlijke gegevens aanpassen
• Zoeken op skills etc
• Elkaar vinden zonder dat je elkaar kent
• Linked in / Hyves tooling ook intern
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Stragegie
• Bezig met sociale strategie
• Drie doelgroepen: klanten, media & stakeholders
en medewerkers
• Intern: vooral focus op kennis delen en elkaar
vinden maar ook creeeren content (uploaden
content) en co-creatie