Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010
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Transcript of Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010
The Tipping Point is now
The mobile medium is taking off
• One in three customers buys a smart phone
• One in two takes a mobile internet subscription
• People communicate, browse, search, navigate, play, watch, listen, read
Mobiles enable changing life rhythms
Touch screen
Hardware is converging
Slider
Hardware is converging
Full keyboard
Hardware is converging
Operating systemsShop platforms App development
Software is not
Love/ Hate Triangle
Mobile Operators
DeviceVendors
InternetServiceBrands
Why is it like this?
Confusion, Complexity and cost lead to complacency
What about ‘publishers’?
And on top of that we need to invent a medium
Smaller than PC or TV, but always on, always carried and ultimately personal
App stores are booming
150.998
19.897
7.623
6.118
4.756
....are they?
150.998
19.897
7.623
6.118
4.756
234 Million websites as of December 2009 (NetCraft)
CloudBrowser basedCross platform
On PC, services have moved to the cloud...
LocalNative
OS Specific
...shaping expectations of mobile consumers
Hurdles to take
Reach and ease, content and measurement
Web apps – the open standard
Wholesale Applications Community / JIL
Some of the partners in WAC
Goal: one app running everywhere......
...leveraging: location, direction, identity, preferences, history & future, secure transactions AND social context, in re al time
Content.nl@ vodafone.com