Presentatie CNNH Alkmaar

Trends2012 voor bedrijven.

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Wednesday, October 31, 12

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Vincent Everts?


Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger

Talk to Me!


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Not always good!


Tesla Model S


21Wednesday, October 31, 12

22Wednesday, October 31, 12

DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


Dell & Social Media


• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media


• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media


Location based Social Media


White pages Appje


Whit.li api


Lytro camera


Measure yourself


SlideRocket


WeVideo


Urthecast Earth HD streaming


Draw Something20 Million downloads/6 weeks


• Tablets everywhere!


Internet is pain!


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


2.1 miljardinternetgebruikers


95%Internet

penetratiein Nederland


295 miljardE-mails verzonden per dag


1 miljardWhatsApp berichten per dag


97%Weten watsocial media is

68%Gebruikensocial media


1050miljoenFacebookgebruikers


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Andy Rubin

We are building an industrial/corporate

Android


12

IMPACT ON BUSINESS


17


tekst


Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsWednesday, October 31, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


beta


Who talks


Social Networking


Customer service


“What are you doing in 140 characters”


15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page


The world is obsessed with Facebook


15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page


• s


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


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Vincent Everts


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Presentatie CNNH Alkmaar

Technology

Transcript of Presentatie CNNH Alkmaar