BUSINESS PLAN

Presentation By:- Mehul Mehta

Rizwan Rakhda

Charu Champavat

Jyotika Machhi

Shri M.H. Kadakia Institute of Management and Computer Studies (MBA Programme)

DESCRIPTION OF VENTURE

VISION: “To be identified and recognized as a

Dynamic, Modern and Eco-Friendly Organization.”

MISSON: “ To be a reputed, profitable and growth

oriented organization, employing people to take pride in satisfying customer needs with superior product and services”

PURPOSE OF BUSINESS: Market demand is very high. Growth prospects up to 1000 crores in next 3 years. To satisfy unreachable market in electronic industry.

PRODUCT:

The Iron is a revolutionary cable free travel iron for the iPod. Simplicity is the key to irons design, simply unfold the irons, fill with water, dock your iPod and Steam Your Tune” The iron uses the iPods battery for power and the steam jets are controlled by the tunes playing on the iPod.

BUSINESS LOCATION: Techno care Pvt Ltd.

37/C, Phase I,

G.I.D.C. Vatva,

Ahmedabad-382445

PRODUCTION PLAN

TYPE OF PRODUCTION: Assembly based continuous production.

COST OF MANUFACTURING: Total manufacturing cost of the product will be Rs.1250.

RAW MATERIAL USED: → Metal – for production of sole plate, thermostat .→ Plastic – for making handle, water tank.→ Steam Tempo Technology.→ IPod.

PRODUCTION LAYOUT:

INVENTORY CONTROL SYSTEM: EOQ (Economic Order Quantity) system will be

used to maintain the inventory level.

Store Department

Production

unit/plan

Assembly

Quality Assurance

Warehouse

MARKETING PLAN

GOAL OF MARKETING:

“To attract and satisfy the customer need by providing unique product and services.”

TARGET MARKET: High fliers Higher-Middle class people.

STRENGTHS: → Research & Innovation.→ Marketing infrastructure across the country.→ Only company to manufacture IPod based

Iron.

MARKETING STRATEGY

PRODUCT: Features Of the Product:

→ Uniqueness→ Mobility → Energy Savings → Entertainment with music→ Music lover can enjoy the music along with Iron work

Delivery Time:→ If purchase through internet than it will be delivered

within 1 week.→ Through distributors than it will be on the spot

delivery.

PRICING: our product price is Rs 1500.

DISTRIBUTION:→ Direct/internet marketing(through

website)→ Producer Distributor

Customer

PROMOTION:→ Internet/online based promotion→ Television, Trade magazine

ORGANIZATIONAL PLAN FORM OF BUSINESS: Partnership firm.

CONTINUITY OF BUSINESS: continue even if any one partner dies.

MANAGEMENT OF CONTROL: Equal Control and Centralized.

DISTRIBUTION OF PROFIT AND LOSS: partners are responsible.

SHARING OF PROFIT & LOSS: As per the proportion of investment made by

each partners.

ORGANISATIONAL STRUCTURE

UNIT HEAD

HEAD OF SHRM

HEAD OF FINANCE

HEAD OF MARKETING

HEAD OF PRODUCTIO

N

HEAD OFSTORE &

PURCHASEHEAD OF LOGISTICS

FINANCIAL PLANNet Income Statement for the Year Ending on

31-03-2011.PARTICULAR AMOUNT (RS)

Sales 540,00,000

Less: Cost of goods sold 480,00,000

Gross profit 60,00,000

OPERATING EXPENSE

Sales Expenses 9,00,000

Advertisement Exp. 6,00,000

Salary 10,00,000

Office Exp. 1,00,000

Insurance 4,00,000

Interest 6,00,000

Services charges 4,00,000

Total Op. Exp. 40,00,000

PBT(net profit) 20,00,000

SOURCES OF FINANCE AND APPLICATION OF FUND

Capital FundMehul 25,00,000

Charu 25,00,000

Jyotika 25,00,000

Rizwan 25,00,000 1,00,00,000

12% Loan 40,00,000

Application of Fund

Machinery & Equipment 60,00,000

Furniture 9,00,000

Land & Building 72,00,000

Cash on hand 1,00,000

Cash at Bank 2,00,000

Current Assets 10,00,000

Balance sheet for the year ending on 31-03-2011

LIABILITIES AMOUNT (Rs)

ASSESTS AMOUNT (Rs)

CAPITAL FIXED ASSET

Mehul 25,00,000 Machinery & Equipment

60,00,000

Charu 25,00,000 Furniture 9,00,000

Jyotika 25,00,000

Land & Building 72,00,000

Rizwan 25,00,000

1,00,00,000

CURRENT ASSETS

Profit 20,00,000 Cash on hand 1,00,000

12% Loan 40,00,000 Cash at Bank 2,00,000

Debtors 6,00,000

Current Assets 10,00,000

1,60,00,000

1,60,00,000

ASSESSMENT OF RISK

Risk Risk LevelL/M/H

Mitigation Strategy

Estimated Project Schedule

H: Over 12 months Created comprehensive project timeline with frequent baseline reviews

Narrow Knowledge Level of Users

M: Knowledgeable of user area only

Assigned Project Manager to assess global implementation.

Absence of Commitment

Level/Attitude of Management

L: Understands value & supports project

Frequently seek feedback to ensure continued support from top management.

Absence of Mid-Management Commitment

L: Most understand value & support project

Frequently seek feedback to ensure continued support middle management. 

Competition High Understand the strategies & moves of the competitors as well as the needs of the customers.