Presentación Waves of Change: How Mobile has Transformed Marketing
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Transcript of Presentación Waves of Change: How Mobile has Transformed Marketing
It’s worse than you think!
Waves of Change: How Mobile has Transformed Marketing
J. Ramphis Castro Planadeball, P.E.,J.D.
Wednesday, May 16, 2012
Today’s Agenda
Mobile Internet in Puerto Rico
Trends in Mobile Adoption: Why should I care?
Do’s and Don’ts in Mobile Strategy
Advanced Marketing Techniques on Mobile
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Wednesday, May 16, 2012
Wednesday, May 16, 2012
First, some data on Internet Usage in Puerto Rico
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Let’s dig deeper...
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It won’t change anytime soon...
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Meanwhile, on mobile....
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Why is this relevant?
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Where do we go from here?
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Some Do’s and Don’ts
Respect your customers
Always ask permission
Live by your analytics
Be as targeted and specific as possible
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Don’ts
Send unsolicited or irrelevant push notifications or SMS (know your audience)
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Cutting-edge Mobile Marketing
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Best way to build competency?
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@jramphis
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