Presentación the werfen group_2015-02-9 - v2

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Werfen

LinkedIn: A global pool of talent

3M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

18M+BRAZIL

100M+UNITED STATES OF AMERICA

9M+CANADA

27M+INDIA

6M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

16M+UNITED KINGDOM

8M+FRANCE

7M+ITALY

2M+BELGIUM

1M+DENMARK

3M+TURKEY

5M+NETHERLANDS

1M+SWEDEN

6M+SPAIN

5M+CHINA

332M+Membersworldwide

+2 New members per second

LinkedIn: A global pool of talent

3M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

18M+BRAZIL

100M+UNITED STATES OF AMERICA

9M+CANADA

27M+INDIA

6M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

16M+UNITED KINGDOM

8M+FRANCE

7M+ITALY

2M+BELGIUM

1M+DENMARK

3M+TURKEY

5M+NETHERLANDS

1M+SWEDEN

6,8M+SPAIN

5M+CHINA

347M+Membersworldwide

+2 New members per second


We first assess two important elements of your talent brand: Reach and Engagement

Talent

32,544members

members1,930

Talent Brand ReachTalent that’s familiar with you as an employer

Talent Brand EngagementTalent that is interested in you as an employer

Viewing employee profiles

Connecting with your employees

Researching company and career pages

Following your company

Viewing jobs and applying

4


Talent Brand Index can measure your talent brand What percent of people who know about you show an interest?

Talent Brand Index

=Talent Brand Engagement

Talent Brand Reach

Talent Brand Reach

Talent Brand Engagement

Talent

32,544members

members1,930

The Werfen Group 6%

5


We can compare your Talent Brand Index vs peers

Employer of choice

Weaker talent brand

Peers:

99of

6

Baxter International Inc.Beckman CoulterBoston ScientificJohnson & JohnsonMedtronicRocheSiemens

• Stryker


We can see how many members have engaged with your company vs your peers

Peers:

7

Baxter International Inc.Beckman CoulterBoston ScientificJohnson & JohnsonMedtronicRocheSiemens

• Stryker


Your Talent Brand Index varies across the functions you are looking to hire…

Tale

nt

Bra

nd

In

de

x

Talent easiest to engage

Talent hardest to engage

8


…and across the geographies where you have a presence

Talent easiest to engage

Talent hardest to engage

Tale

nt

Bra

nd

In

de

x

9


LinkedIn can help you build your talent brand andaccelerate your ability to attract top talent

We can track how your Talent Brand Index progresses over time

10


We can track how engagement with your brand has evolved over time

11

Talent Brand EngagementTalent that is interested in you as an employer

Talent Brand Engagement over time


The world is

changing fast…Candidates & Clients

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia


Social mediais here to stay, embracingits power is the key

57%

of the decision to ‘buy’is now made before any

commercial contact with your business1

1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012


Professionals use LinkedIn for

3 valuable reasons

KnowledgeThe definitive

professional publishing platform

NetworkWe connect the

world’s professionals

IdentityThe professional profile of record


are passive and not looking to move

75%

60%

of them are opento opportunity!!

BUT


The best recruiters

act like marketers

Social media keeps the conversation going1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many2


Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if youhave no friends?

Members are 61% more likely to share information as a result of following your company

61%

95% Followers are 95% more likely to respond to an InMail

79% of members are interestedin job opportunities from companies they are following79%


LinkedIn has

every audience you care about…

EMPLOYEES

E


We recommend

3 simple steps

Your followers & Your brand

Nurture your target audiences

Do what you do best

Build Engage Recruit


RECRUIT

Promote your jobs

Proactively source talent

ENGAGE

Update followers

Tailor your content

Your LinkedIn journey

starts here

BUILD

Grow your followers

Leverage Employees



RECRUITENGAGEBUILD


Acceleratefollower growth

Reach out to potential clients & candidates and convert them into followers

BUILD

TargetedCampaigns

300% Follower base increase- Symphony Teleca

Your total number of followers 1,047

The Werfen Group

The Werfen Group


Come & join us!

+ Follow

You might like to follow Werfen

Werfen


Leverageyour employeesBUILD

EmployeeProfile

Ads

Views on youremployee profilesthis month803

Recruiters have 10xmore traffic than the average member10x

of page views are members looking at members76%

The Werfen Group


803

42

As seen by:

Guillermo Arias

The Werfen GroupPicture Yourself at

Werfen

You might like to follow Werfen

Come & join us!

+ Follow


Your employees are networking with relevant talent

803 professionals visit your employees’ profile pages every month

Top job functions Top viewer companies

43


RECRUITENGAGEBUILD



Improve your follower engagement with

relevant messagingENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%

increases in candidate conversions achievablewith targeted content1

CareerPages

Images

JOBS

Videos

1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014

Company page views last month176


Empleos en Werfen

Werfen

Science

Passion

People


Keep your followers

up to date

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

ContentUpdates

Members are 61% more likely to share information as a result of following your company

61%


Every time you post to your followers, you’re building and nurturing a relationship with them

48

Generate Awareness of Company and Hiring

Build a Community of Target Candidates

Promote News or Upcoming Events

Establish Thought Leadership

Build Reputation as an Employer of Choice

Ways to build relationships with target talent

Member News Feed


Target with accuracy using advanced filters

Targeting Sponsored Updates Company Updates

Location ✔ ✔

Company Size, Industry ✔ ✔

Function, Seniority ✔ ✔

Company Name ✔

Job Title ✔

School ✔

Skills ✔

Group Membership ✔

Gender ✔

Age ✔

Negative targeting ✔


Build relationships with candidates on desktop, tablet and mobile

41% of LinkedIn’s traffic is on a mobile device

Engagement rates can be up to 5x higher on mobile


Accelerate your

engagement reach

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience with sponsored updates before you even have them as followers

ENGAGE

SponsoredUpdates


RECRUITENGAGEBUILD



Promote your jobs to the best

candidates & consultantsRECRUIT

RelevantJob Posts

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from companies they are following79%


Product Marketing Manager

More applicants on LinkedIn find jobs through automated recommendations than search

Relevance is key to engagementPersonalized jobs add relevance to your branding throughout LinkedIn

Medical Devices SpecJava Engineer

Amazon

Sr. Java Engineer

Java Engineer

JOBS YOU MAY BE INTERESTED IN

The Werfen Group The Werfen Group


Bank of America

Medical Devices Spec

Medical Devices Spec

54

The Werfen Group

Product Marketing Manager


Gap Inc.

Product Marketing Director


Proactively sourcecandidates, consultants and clientsRECRUIT

Recruiter

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools

95%Followers are 95% more likely to respond to an InMail


Fol

low

ers

Time

Build, engage and recruit for success

Relevant Jobs

Career Pages

Targeted Media

Employee Ads

RecruiterContent Updates

BUILD ENGAGE RECRUIT


The Build, Engage, Recruit core solution builds a foundation for success

Build your follower base through employee profile ads

Build your brand through job slot impressions

Build awareness with target audiences through Career Page targeted media

Engage your audiences with tailored content and status updates on your LinkedIn Career Page

Proactively source candidates and collaborate across your team with Recruiter licenses

Automatically generate candidates through targeted job slots

BUILD ENGAGE RECRUIT

Employee Profile Ads

+

LinkedIn Career Page

+

Job SlotsRecruiter Licenses

+


Solución Unidades Coste Unidad Inversión anual

Career page dinámica10 audiencias

1M. ImpresionesSponsor Updates

1 50.000 50.000

Empleados como embajadores 5.000

Job slots 10 1.100 11.000

LinkedIn Recruiter1 6.850 6.850

Soporte, Consultoría y Formación presencial básica y avanzada a

consultores

Total 72.850€

Propuesta Matriz

Presentación the werfen group_2015-02-9 - v2

Technology

Transcript of Presentación the werfen group_2015-02-9 - v2