HELLO

HEJ

HOLA

@JoakimBorgstrom

How the internet launched a car. Literally...

... or why throwing out a car of a plane is a good idea.

BRIEF

Lanzar el nuevo Chevrolet Sonic.El primer small car de su historia.

PROBLEMA

Chevrolet es una marca tradicionalmente relacionada con camionetas o auto grandes.

Nuestros consumidores

Nuestros possibles fans

Como podemos conectar con ellos?

SOLUCIÓN

o algo que nos funcionó a nosotros.

A Car for Firsts

LetsDoThis.com

A Car for Firsts

1. Let the Internet launch the car. Literally.

1 / 7

Let’s watch the film

2.

Throw the car from a plane.

2 / 7

Drop 1.

Drop 2.

Drop 3.

Let’s watch the film

3. Do a skateboard trick with the car.

3 / 7

Let’s watch the film

4. Make a music video with the car.

4 / 7

The Making Of

5. Take it to the Super Bowl.

5 / 7

Super Bowl Spot

Win the car that is in the Ad

Chevy Game Time

The Chevy Guide to Hacking the Super Bowl

6.Make the Car Paint.

6 / 7

Let’s watch the film

7.World’s Largest Claw Game.

7 / 7

Let’s watch the film

Sonic’s First World Record

Resumen

GRACIAS@JoakimBorgstrom