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1
TOYOTA Presentation
SETECUNIVERSITY
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2009-2010
GROUP : SH1
YEAR 1 GROUP MEMBER :
MR. TY KIMPHENG
MR. NGET KIMLENG
MR. MEAS EYSAN
MR. LEN PICHPANHA
MR. LONG SOPHEAN
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3
TOYOTATOYOTA
CONTENTCONTENT ntroduction- istory
Structure-Leadership-CultureStrategy
-Marketing- inancial Summary- ale Service- ustom Relation-Advertising-Promotion- bjective Company uman Resource
Conclusion uestion and Answer
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4
NTRODUCTION ISTORYFujio Cho
Chairman
Katsuaki WatanabePresident
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HISTORY OF TOYOTA The history of Toyota
started in 1933 with thecompany being a division of
Toyoda Automatic Loom Works
devoted to the production of automobiles under thedirection of Kiichiro Toyoda.Kiichiro Toyoda had travelledto Europe and the United
States in 1929 to investigateautomobile production andhad begun researchinggasoline-powered engines in
1930.He was encouraged todevelop automobile
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oIn 1934, the divisionproduced its first
Type A Engine, which wasused in the first Model A1
passenger car in May1935 and the G1 truck inAugust 1935.
oAfter the world war II, commercialpassenger car production started in1947 with themodel SA
HISTORY OF TOYOTA
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The Crown became thefirst Japanese car to beexported to theUnited Statesand Toyota'sAmerica and Brazilian divisions
oToyota Co. was established as an independent andseparate company in 1937. Although the companyname was changed in order the pronunciation. Toyota
(トヨタ ) is considered luckier than Toyoda (豊田 ) inJapan, Toyota began to expand in the 1960s with a newresearch and development facility, .The first Toyota builtoutside Japan was in April 1963, at Port Melbourne in
Australia, other countries.
HISTORY OF TOYOTA
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STRUCTURESTRUCTURE
LEADERSHI
P
CULTURE
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LEADERSHIPLEADERSHIP
Since its founding, our company has been aiming to enrich society through car our company has been aiming to enrich society through car
makingmaking. Our goal is to be a "good corporate citizen"Our goal is to be a "good corporate citizen" constantly winning the trustand respect of the international community. Continuing in the 21st century, weweaim for stable long-term growthaim for stable long-term growth, while striving for harmony with people, societyand the environment. Under Toyota's Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to makework to make
the earth a better place to live.the earth a better place to live. We would like to thank everyone for their continuing support.
Fujio Cho
Chairman
Katsuaki Watanabe
President
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CULTURECULTURE
Developing and motivating their people to drive excellence throughout theproduction process
Continues improvement through elimination of waste
Organizing all jobs around human activity in the work place, creating anefficient sequence called standardized work
Quality is their top priority.
“A culture of quality people working together withshared Toyota Values to continues improve”
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STRATEGIES
Marketing
Sale Service
Custom Relation
Advertising
Swot Analysis
Objective Company
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MARKETIN
G
Target marketing refer to a set of buyer sharingcommon needs and characteristics that the
company decides.Toyota product are mainly for middle class &
Upper middle family
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FINANCIAL SUMMARY
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FINANCIAL SUMMARY
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SALES SERVICE
The focus on after sales services continues toincrease with the rising number of Toyota andDaihatsu vehicles in Pakistan.
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TOYOTA SALES BYTOYOTA SALES BY
REGIONREGION
Source http://www.usnews.com/blogs/flowchart/2008/6/9/how-toyota-could-become-the-us-sales-champ.html
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TOYOTO Network / DistributionTOYOTO Network / Distribution
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HUMAN RESOURCE DEVELOPMENT
Conducts systematic company-wide anddivisional training.
In 2008-09, the frameworks for helpingemployees develop their personal andorganizational skills, knowledge, and abilities
remained the top priority for our HRdepartment.
“Toyota-Developing People”.
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TOYOTA PRODUCT
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TOYOTA PRODUCT
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TOYOTA SPORT CAR
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TOYOTA LEXUS
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TOYOTATOYOTA
Swot AnalysisSwot Analysis
StrengthBrand image
Market Leadership
#1 carmaker in 2007
Diversified product range, highly targeted marketing and a commitment to lean manufacturing and qualit y
Easy availability of spare parts
Dealership network
Suitable for rural area
WeaknessAlways charge the premium price
Management Control by local partner
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OBJECTIVE COMPANY
Improve Quality
Enhance Efficiency
Minimize Cost
Increase Productivity
Over the previous years, the company has put in itsbest efforts to manufacture quality cars designed forits customers. To improve their efficiency, thecompany gives great importance to its humanresource as the company believes that satisfied and
quality conscious team can produced qualityproducts.
The company is using the philosophy of Kaizen forcontinuous improvement. It has become a way of lifefor the management of the company by doing these
efforts towards their objectives.
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CONCLUSIONnFrom all research which I have done on
The Toyota Company. I realize that
Toyota so care about their customer andQuality, that why Toyota is very famous, and made its brand name.
n
Research shown that people show moreconcern for car which is fuel efficient
n
n
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World Automobiles MarketWorld Automobiles Market
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Do You have any Question?
Please Raise Your Hand Up!!!!
Now!!!
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Good Luck!!!
We are sorry for
i t k !!