as '~A ABBOTSFORD

Report No. PRC 009-2016

Date: March 4, 2016 File No: 0640-20

To: Mayor and Council

COUNCIL REPORT

EXECUTIVE COMMITTEE

From: Subject:

Heidi Enns, General Manager, Parks, Recreation and Culture Spectra Venue Management Annual Report

RECOMMENDATION

THAT Report No. PRC 009-2016, dated March 4, 2016, from the General Manager, Parks, Recreation and Culture, regarding Spectra Venue Management's Annual report for the Abbotsford Centre1 be received for information.

SUMMARY OF THE ISSUE

Spectra Venue Management; also known as Global Spectrum has been engaged by the City to manage and operate the Abbotsford Centre as a multi-use entertainment and sports facility since 2008. This venue also serves as a community facility, staging of a wide range of other sporting events, trade shows, cultural and entertainment events.

BACKGROUND

The Annual Report is prepared in order to provide Council with an overview of the pro-forma of Spectra Venue Management in the execution of their operation and management of the Abbotsford Centre in 2015. The City and Spectra Venue Management agreed to a new 5 year management and operating agreement in 2014 including the New Game vision and plan for the Abbotsford Centre; (1) enhanced community access; (2) streamlined operating agreements; and (3) revenue-positive special events and anchor tenants.

DISCUSSION

The Abbotsford Centre is ranked the top arena in the category of venues with capacity of 5,001-10,000 (according to Venues Today, a leading arena, stadium and convention centre publication) and is second nationally behind only the General Motors Centre in Oshawa, Ontario (also managed by Global Spectrum). Pollstar also named the Abbotsford Centre in its year-end Top 200 Arenas World-Wide rankings.

The new 5 year agreement for the operation has realized significant savings for the City and improved City budgeting and management oversight. Staff are continuing to pursue all possible revenue positive options in conjunction with Spectra Venue Management and other sport consultants.

Report No. PRC 009 -2016 Page 2 of 2

IMPACTS ON COUNCIL POLICIES, STRATEGIC PLAN AND/OR COUNCIL DIRECTION

The Annual Report aligns with Council's Strategic Plan and cornerstones as follows:

• Vibrant Economy: The City of Abbotsford is a regional hub of creativity and innovation where talent, investment and business thrive;

• Complete Community: The City of Abbotsford is a community of inclusive, safe, green neighbourhoods, connected to convenient and affordable transportation and vibrant commercial centres, built on the foundation of our cultural heritage and natural beauty;

• Fiscal Discipline: The City of Abbotsford is transparent and accountable to citizens, information is easily accessible and residents are well informed on Council priorities; and

• Organizational Alignment: The City of Abbotsford has strong consistent governance and aligned operations

SUBSTANTIATION OF RECOMMENDATION

Spectra Venue Management's Annual Report is presented by the General Manager, Mr. Andrew Nash, to highlight the activities, trends and financial performance in 2015 at the Abbotsford Centre.

( Heidi Enns

t I

General Manag r, Parks, Recreation and Culture

ATTACHMENTS

Attachment "A": Spectra Venue Management's 2015 Annual Report for the Abbotsford Centre

TABLE OF CONTENTS STATEMENT OF PURPOSE 03

MESSAGE FROM THE GENERAL MANAGER 04

HIGHLIGHTS AT THE ABBOTSFORD CENTRE IN 2015 05

2015 FACILITY USERS 06

COMMUNITY INITIATIVES 10

A YEAR OF GIVING TO CHARITY 11

CALENDAR OF EVENTS 12

EVENT SALES 13

FINANCIAL OVERVIEW 14

ANNUAL EVENT SURVEY DATA 16

NET PROMOTER SCORE 17

HOW YOU DOIN' 18

DIGITAL MARKETING INITIATIVES 20

INTERACTIVE STATISTICS 22

OUR TEAM 23

FACILITY OVERVIEW 24

KEY PARTNERSHIPS 26

PROMOTER COMMENTS 27

THANK YOU 28

WHAT'S TAKING PLACE AT THE ABBOTSFORD CENTRE IN 2016 31

PHOTOGRAPHY PROVIDED BY DARK WORKS PHOTOGRAPHY+ DELMAR DIGITAL PHOTOGRAPHY

AB. 5FORD CENTRE

ANNUAL REPO. .)15

STATEMENT OF PURPOSE The Abbotsford Centre is the premiere

entertainment faci lity in the Fraser Valley

of British Columbia. Global Spectrum

Facility Management (DBA Spectra Venue

Management), and the City of Abbotsfo rd

are leading the community of Abbotsford

towards an approved quality of l ife by

ensuring that our practices in the industry

provide sustainable social and economic

growth, using the Abbotsford Centre to

its full potential. We are committed to

providing exceptional service to our cl ients.

guests, and community partners, making

every interaction inside and outside of

the venue a remarkable one. Our Team is

dedicated to making the Abbotsford Centre

the venue of choice in the Lower Mainland of

British Columbia for sport and entertainment.

"Today the Abbotsford Centre is utilized by more members of the community than ever before."

MESSAGE FROM GENERAL MANAGER On behalf to the Spectra Venue

Management team at the Abbotsford

Centre, I am pleased to present the

Abbotsford Centre Annual report for 2015.

In 2015 we saw the 'New Game' vision

come to life. Since the New Game vision

was introduced a mere sixteen months

ago, Spectra Venue Management and

the City of Abbotsford have worked

collectively with the intent of creating

a hub for community, sport and

entertainment, while continuing to pursue

an anchor tenant for the facility. Today .

the Abbotsford Centre is utilized by more

members of the community than ever

before. We continue to strive to bring

great entertainment acts to Abbotsford,

while providing the opportunity for

residents to utilize the facility on a daily

basis for sport, recreation, and special

events. Community based events that

enrich our community, took place at the

Abbotsford Centre this year, these include:

Abbotsford Food Truck Festival, Teenfest,

Habitat for Humanity Gala featuring Chris

Hatfield, the Prospera Family Skate, and

the Confetti Ball. These events in addition

to increased ice rentals, dry floor, and

use of the walking track by community

groups have amplified the number of

local citizens that use the facility on

a daily, weekly, and monthly basis.

I am extremely pleased to report

that the Abbotsford Centre achieved

its lowest subsidy from the City of

Abbotsford since the opening of the

venue. This achievement is a direct

result of: minimizing risk in event

booking by ensuring major events are

revenue positive; increasing the amount

of community usage and events that

compliment major concerts and events in

the venue; streaming agreements with user

groups, venue supplies, and sponsors; and

adopting new efficiencies in operations.

Another highlight for our team in 2015,

was the opportunity to host the World

Baton Twirling Federation International

Cup last summer, and witnessing the

first ever perfect score by Team Japan.

The World Baton Twirling Federation

2015 International Cup and Grand Prix

events showcased athletes from fourteen

countries including Canada, Italy, Scotland,

France, Norway, Switzerland, Netherlands,

England, Ireland, Australia, Sweden, Japan,

and the United States of America. It was

a chance to showcase the venue while

also working with other key community

organizations and partners to host this

multi day international sporting event.

As the entertainment venue in the Fraser

Valley, the Abbotsford Centre plays

a critical role in the socio- economic

footprint of the region while also

providing first class entertainment to

residents. The Spectra team at the

Abbotsford Centre continues to invest

time. and energy to giving back to

the community through volunteering

time, tickets and event memorabilia

donations.

None of the above accomplishments

would have been possible without the

overwhelming support we have received

from the community, Mayor and Council,

and the countless City of Abbotsford

staff we work with every day. We share

a common goal and believe in the

potential and future of the Abbotsford

Centre. The team at the Abbotsford

Centre is poised for a very exciting

2016 as we continue to bring first class

entertainment, sport, and cultural events

to Abbotsford.

Sincerely,

fl~Jre-w N~l( Andrew Nash

General Manager,

Abbotsford Centre

AB. SFORD CENTRE

ANNUAL REPO. .015

HIGHLIGHTS AT THE ABBOTSFORD CENTRE IN 2015 Spectra Venue Management continues

t o deliver quality p rogramming t o

the residents o f Abbotsford and

the Fraser Val ley. We are proud

to have created memories for over

100,000 fans throughout 2015.

The l ist of wor ld-class performers and

entertainment that visited t he venue

throughout the year continues to

contribute to the success that inc luded

the likes of Dean Brody & Paul Brandt.

the Tenors and Litt le Big Town. The

Abbotsford Centre was re-visited in 2015 by th e WWE, the Harlem Globetrotters ,

Chris Tomlin, and Cirque Musica who

enterta ined audiences of all ages.

Chris Tomlin, the internationally

acclaimed contemporary Christian

artist and songwriter performed to a

capacity crowd in April 2015. Due to the success of this sold out show, Chris

Tomlin has already signed on to return

to the Abbotsford Centre in May 2016.

ABBOTSFORD MINOR HOCKEY

Working in partnership

with the City of

Abbotsford, Abbotsford

Minor Hockey

Association and several

user groups within the

area, the Abbotsford

Cent re was able to

provide 690 community

ice hours in 2015. This

is an increase of 130

hours from 2014.

ICE HOUR USAGE COMPARISON 2012 - 2015

ABBOTSFORD CENTRE HOCKEY LEAGUE The fall of 2015 saw the beginning of the second annual season of the new Abbotsford

Centre Hockey League. A league that started w ith seven teams in 2014 has grown to

fourteen teams in 2015. The league championship w i ll be competed for in March 2016.

The continued partnership w ith neighbourhood pub Finnegan's Bar & Grill helped

increase engagement with building sponsors and partners.

BRITISH COLUMBIA CRAFT CORNER The BC Craft Corner was introduced in the fall of 2015, and is now a permanent f ixture

on the main concourse of the Abbotsford Centre. The new beverage pouring station

provides the venue with an additional beverage station whi le also creating the abil ity

to form new partnerships with local beer suppliers t hroughout the region. In 2015

partnerships w ith Vancouver Island Brewery and Steamworks were established. and

in 2016 there are plans to work closely with local breweries such as, Ravens Brewing

Company and Old Abby Ales.

WORLD BATON TWIRLING -CHAMPIONSHIPS In August, we welcomed hundreds of international athletes to the facility for a weeklong

event, and provided a high level of service to the client and it was widely acknowledged

that the Abbotsford Centre was their best host venue in history.

AB. SFORD CENTRE

ANNUAL REPO. JlS

PROSPERA CREDIT UNION SPONSORSHIP Prospera Credit Union

has been the official

Box Office sponsor since 2009 and has

recent ly renewed the

contract. With this

new sponsorship they

included, for the f irst

t ime. a community

free skate party o n

December 5, 2015. The

event was wel l attended

by the community with

approximately 500+

people in attendance.

LITTLE BIG TOWN On November 19th,

promoter AEG brought

Little Big Town to the

Abbotsford Centre.

This was the on ly

Canadian date on the

Little Big Town tour,

and the first time AEG

has booked a tour

date at the Abbotsford

Centre. We were able

to exceed promoter

sales projections by over

one thousand tickets.

,.. 132,379 TOTAL VENUE USERS

33 TOTAL EVENTS

20 TOTAL TICKETED EVENTS

13 TOTAL NON TICKETED

1 EVENTS

57,281 TICKETED EVENT USERS

12,761 NON-TICKE TED EVENT USERS

-.

2015 FACILITY USERS

AB 3FORD CENTRE

56% TICKETED EVENTS

24o/c MINOR 0 HOCKEY USERS

15% 3%

1%

1%

NON TICKETED EVENTS

PUBLIC WALKING TRACK USERS

LACROSSE USERS

MEETINGS +SPECIAL EVENTS

ANNUAL REPO. ~015

NON TICKETED EVENTS INCLUDE:

• Teenfest

• Food Truck Festival

L 12,761

USERS

• Community Programming Day

• UFV Convocations

• Touch a Truck

• Habitat for Humanity Ga la

• Prospera Community Skating Party

PUBLIC WALKING: Average 239 users per month. December highest usage with 333 users.

· ~ ~

~ MINOR HOCKEY USERS:

23,600 USERS

; This statistic includes user groups from Abbotsford Centre Minor Hockey Association (AMHA), Abbotsford Female Minor Hockey Association (AFMHA). Abbotsford Centre Hockey League (ACHL), Fraser Valley Hockey Associat ion (FVHA). Yale Academy, and Chilliwack Christian Junior Hockey League (CCJHL).

~

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MEETINGS/ OTHER COMMUNITY EVENTS:

1,080 USERS

This statistic includes users who booked t he facility for m eetings or special events which include Abbotsford Minor Hockey Association Meetings, U-District events, Pacific Sport, Ci ty of Abbotsford retirement party, prayer services, and WestJet Christmas party.

2,877 LACROSSE USERS: 1,280 USERS USERS

r Th is stati st ic includes usage for Abbotsford Lacrosse tryouts between March - May 2015

,

,

COMMUNITY INITIATIVES In the past year, the

Abbotsford Centre has

worked with community

organi zations throughout the

City of Abbotsford and the

Fraser Valley to host, shine a lig ht on and part ic ipate

in numerous community

initiatives. some of which

include:

Community Programming

Open House

Abbotsford Canada

Day Parade Celebrations

2015 Abbotsford Agrifair

Abbotsford Chamber

of Commerce Golf

Tournament

Touch a Truck

Canuck Place Lego

Creative Challenge

Abbotsford Regional

Hospital Visits with t he

Harlem Globetrotters

Abbotsford Farm

to Food Bank

7th Annual Trees

of Hope

AE. SFORD CENTRE

A YEAR OF GIVING TO CHARITY The Abbotsford Centre is committed to being

an engaged and respected partner throughout

Abbotsford and the Fraser Valley by providing

support for charities, non-profit organizations like

Abbotsford Hospice Society, Matthew's House,

ANNUAL REPO. _QlS

Abbotsford Crysta l Gala, Canuck Place, and Farm to

Food Bank, to name a few. In 2015, Spectra Venue

Management, Spectra Food Services and Hospitality,

donated over $15,000 in tickets, and signed items

for charities. These items were used to help raise

funds for the organizations through auctions and

raffles. In ad dition Spectra Food Services and

Hospitality surpassed a m ilestone in 2015, with

$100,000 g ranted to non-profit organizations

who run concessions since the venue opened.

CALENDAR OF EVENTS February 7

February 13

March 10

March 13

April4

April11

April 12

May 16

May 23

June 10 -12

June13

June 30

July 5

July 17

August 5

August 10

August 15

August 30

September 5

September 25

October 2

October 3

October 17

Novem ber 19

December 5

December 6

December 27

Cheerfest 2015

Harlem Globetrotters

Celtic Thunder

WWE LIVE Road to WrestleMania

Food Truck Festival

Teenfest

Chris Tomlin: Love Ran Red Tour

Dllj it Dosanjh

Community Programming Open House

University of Fraser Valley Convocation

Canadian Brazil ian Jiu Jitsui Competition

Canada Day Kickoff Concert with Emerson

D rive & Aaron Prichett

Kabadd i Tournament 2015

5th Annual Touch a Truck

World Baton Twirling: International Cup

World Baton Twirling: Grand Prix

Family Channel Big tickets Summer Concert

15th Annual Kabaddi Cup

Gurdas Mann

Dean Brody & Paul Brandt: Road Trip Tour

The Tenors: Under One Sky Tour

Habitat for Humanity Gala

Extreme Freestyle Motocross World Tour

(2 shows)

Little Big Town: The Pain Killer Tour

Prospera Family Skating Party

Cirque Musica Holiday Spectacular

15th Annual Christmas Confetti Masquerade Ball

A o SFORD CENTRE

EVENT TICKET SALES JANUARY 1 - DECEMBER 31, 2015

Total Gross Event 'c

Cheerfest 2015 February 7 2,354 $32,500

Harlem Globetrotters February 13 5,268 $178,670

Celt ic Thunder March 10 1,992 $125,714

WWE Live March 13 4,84 2 $216,328

Chris Toml in April12 6 ,538 $187,982

Diljit Dosanjh May16 4 ,234 $239.442

Jiu Jitsu June13 461 $2,212

Canada Day Kick Off - Emerson Drive June 30 1,089 $28,139

2015 Kabbadi Tournament Ju ly 5 3,074 $90,563

World Baton Championsh ip s August 5 2,698 $62,150

Family Channel Big Ticket August 15 2,642 $104,614

15th Kabaddi Cup August 30 2.409 $5,275

Gurdas Maan September 5 5,160 $178,815

Dean Brody & Paul Brandt September 25 3,200 $170,802

The Tenors October 2 2,544 $191,136

Extreme Freestyle Motocross World Tour October 17 1,855 $52,932

Little Big Town November 19 4,273 $160,819

Cirque Musica Holiday Spectacular December 6 2,292 $85,310

15th Annual Christmas Confetti Masquerade Ball December 27 356 $10,820

ANNUAL REPO. .015

FINANCIAL OVERVIEW FINANCIAL PERFORMANCE FOR YEAR ENDING DECEMBER 31, 2015

ET - --- 1AL --- --ANCE

NUMBER OF EVENTS 39 33 -6

ATTENDANCE EVENTS 94,205 70,042 -24,163

ATTENDANCE NON-EVENTS 0 62,337 62,337

TOTAL ATTENDANCE 94,205 132,379 38,174

(EVENTS AND NON-EVENTS)

Direct Event Income · $201,430 $150,380 ($51,050)

Surcharge Revenue $143,576 $94 ,705 ($48,871)

Convenience Fee Revenue $76,542 $84,020 $7,478

Suite Revenue $55,055 $52 ,735 ($2,320)

Ancilla ry Income $286,165 $227,174 ($58,991 )

Total Event Income $762,768 $609,014 ($153,754)

Other Income $320,464 $276,113 ($44,351)

Indirect Expenses ($2,433,232) ($2,126 ,128) $3 07,105

Net Income (Loss) ($1,350,000) ($1,241,000) $109,000

Grants $1,000,000 $946,000 ($54,0 00)

Long-term debt interest ($2,366,000 ) ($2,341,000) $25,000

Annual Building Surplus I Deficit ($2,716,000) ($2,636,000) $80,000

A6 5FORD CENTRE

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ANNUAL EVENT SURVEY DATA CUSTOMER SATISFACTION

AVERAGE RESPONDENT

Through post show and annual surveys. Spectra Venue Management has been able to gather

vital information regarding the fan experience at the Abbotsford Centre. The results below

are based on the responses o f 2,757 fans surveyed in o ur annual general survey.

66o/c OF FANS SURVEYED 0 ARE FEMALE

65% OF FANS SURVEYED LOOKED TO RECEIVE THEIR INFORMATION ONLINE Website, social media. blogs, ar tist sites, online reviews and news sites, etc.

740/ ' OF FANS ARE BETWEEN /0 · THE AGES OF 35-64

39% OF FANS SURVEYED LOOKED TO RECEIVE THEIR INFORMATION ON THE RADIO

When asked how much people plan to spend on merchandise at an event

25% said $21-$40

When determining how much people plan to spend on food and beverage

43% said $0-$20

When asked about the TOP 2 factors that affect whether or not you will attend an event

74% said their #1 factor was ticket price

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54% said their #2 factor was the 'Big Name Entertainer '

AE. SFORD CENTRE

NET PROMOTER SCORE

SCORE:

52

In 2015, we introduced Net Promoter Score (NPS) to our annual survey. Net Promoter Score is a customer loyalty metric that is utilized across companies of all sizes and all industries, specifically Hospitality, Consumer Goods, Retail. Transportation, and Media. Net Promoter SystemrM helps companies in all industries build customer loyalty which in turn helps to achieve growth.

The Net Promoter Score of the Abbotsford Centre provides our team with a benchmark and framework that is directly tied to the customer journey.

NPS is calculated using the answer to a single question,using a 0-10 scale.

How likely is it that you would recommend the Abbotsford Centre to a friend or colleague?

Respondents are grouped as follows:

DETRACTORS (SCORE 0 -6)

279 are unhappy customers who can

TOTAL PEOPLE SURVEYED

damage your brand and impede growth PROVIDED A through negative word-of-mouth. 0 OR 6 RATING

ANNUAL REPO. _015

r

How likely is it that you would recommend the Abbotsford centre to a friend or colleague?

0 2 3 4 5 6 7 8 9 10

NET PROMOTER SCORE = % PROMOTERS- % DETRACTORS"

NUMBER OF RESPONDENTS:

0 27

1 5

2 9

3 22

4 25

5 104

6 78

7 223

8 S68

E

N EUTRAL (SCORE 7-8)

are satisfied but unenthusiastic

TYPES:

DETRACTOR 9.83%

NEUTRAL 28.81%

-·-·-· ... .,. ... "" ' "

791 TOTAL CUSTOMERS

SURVEYED customers w ho are v ulnerable to PROVIDED A competitive offerings. 7 OR 8 RATING

RESULT:

I NPS· I 52 I

I PROMOTERS 1 hAt;

are loyal enthusiasts who TOTAL PEOPLE

SURV EYED will keep buying and refer PROV IDED A others, fueling growth 9 OR 10 RATING

HOW YOU DOIN'? How YOU Doin'? is a customer service philosophy used by all Spectra Venue

Management Facilities to ensure a first-rate experience from the moment a visitor

steps through our doors. The Abbotsford Centre is committed to ensuring this fan

experience and the way we achieve excellence in customer service is simple, our

employees. At the Abbotsford Centre, we have implemented t he HYD Superstar

of the Month incentive program to reward our employees for going above and

beyond their regu lar job duties for the guests of our venue.

Customers and venue managers are welcomed to present a staff member with a

HYD card when he or she represents the How YOU Doin? phi losophy. The HYD

Committee then collects the cards from our employees and use them for monthly

and annual prize draws.

In 2015, the following staff members were recognized for exceptional service

by being awarded Superstar of the month. Melissa Wiebe (Box Office), Dakota

Johnston (Operations), Brandie Ego (Volunteer Abbotsford), Amber Martin (Food

Services & Hospitality), Troy Young (Cleaning staff), Bryce ( ICM Security), Joanne

Bodai (Operations), James Parker (Operations), Henry (Tricorn, Housekeeping),

James Collins, (Food Services & Hospitality), Pawan Murthy (Operations), Muriel

(ICM, Security), and Richard (Food Services & Hospital ity). I

TOP10 HOW YOU DO IN'? CUSTOMER SERVICE PRINCIPLES

1 CUSTOMER FIRST Meet and surpass needs & expectations

2 GOLDEN RULE

~

Treat co-workers, vendors, and customers w ith respect

3 LISTEN Be attentive and gain complete understanding of concerns or requests

4 THINK "YES" Demonstrate a can-do approach & a positive attitude

5 BE PROFESSIONAL Be a positive representative of Spectra Venue Management

6 POSITIVE ATTITUDE Be optimistic; encounter situations w ith solutions

7 24-HOUR RULE Create urgency in responding to al l inqu iries

8 EVERYBODY SELLS Create new and unique ideas to drive business

9 ENTHUSIASM Attack new challenges with passion and embrace existing responsibility

10 DO IT NOW Create a plan of action & fol low through

"'~~-----A E. SFORD CENTRE

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DIGITAL MARKETING INITIATIVES EMAIL DATABASE ABBOTSFORD 54,123 (/)

CENTRE BACKSTAGE PASS

JAN. 1, 2015

28.6% Open rate

•

DEC. 31, 2015

~

2015 1

~ s. ~ 2.9% Click

t hroug h rat e

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AB 3FORD CENTRE

DIGITAL MARKETING INITIATIVES

Abbotsford Centre (dlAbbotsfordCentre

On January 1, 2015 we had 180 Fans and

on December 31, 2015 we reached

Abbotsford Centre (g)AbbyCentre

On January 1, 2015 we had 1,609 Fans and on Decem ber 31, 2015

we reached 1,989.

AC content seen by approximately 125,000 people

Abbotsford Centre ialAbbyCentre

On January 1, 2015 we had 7,636 Fans and on December 31, 2015

we reached 8,763. FANS: 67% Women 32% Men

AC content seen by approximately 1.3 mill ion people

II

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ANNUAL REPO, .015

q~

173% INCREASE

~

twi'='=er

23% INCREASE

» facebook

14% INCREASE

f

SOCIAL MEDIA

.,.. no.•- ···-·.,.,~

INTERACTIVE STATISTICS

8,421

70.1%

desktop

45.5%

obile

43.5%

unique visitors per month

new visitors

tablet

11.0%

visitors per month

returning visitors

11,676

29.9%

28,373 page ' er month

••t 2.41 1:55

er VISit vg ViSit duration

TOPS PAGE VISITS

1 Home Page ........ . ................. .... 19.7%

2 List of Events Calendar ..... . .... . 12.4%

3 Seating Maps ... .. ........... .. .. .. ... 9.4%

4 Location & Directions .............. .4.6%

5 Ways to Buy ............ . .................. 3.1 %

2015 TICKETS PURCHASED

47% Internet

36% Box Office

8% Mobile

Outlets

Phone

AB ;FORD CENTRE

OUR TEAM

BOX OFFICE & GROUP SALES

MANAGER

KATHRYN HOWELL

ASSISTANT BOX OFFICE / COMMUNITY

MANAGER

MELISSA WIEBE

PART TIME BOX OFFICE/ COMMUNITY

STAFF

ANNUAL REPO. .J lS

GENERAL MANAGER

SPECTRA FOOD SERVICES + HOSPITALITY

DAWN ABRAM

PART TIME OFFICE

MANAGER

PART TIME EVENT STAFF

~~~h ABBOTSFORD PARKS, ltt:CitE ATIO"' & CULTUlE

~ !~~~!R.~ PARKS, RECREATION & CULTURE

GENERAL MANAGER SPECTRA VENUE MANAGEMENT

REGIONAL VICE PRESIDENT

HEIDI ENNS

EVENT MANAGER

LARA ANDERSON

SECURITY

GUEST SERVICES

FIRST AID

SPECTRA VENUE MANAGEMENT GENERAL MANAGER

ANDREW NASH

DIRECTOR OF FINANCE

BIRGIT EVANS

STAFF ACCOUNTANT

LUCAS MILLIN

DIRECTOR OF MARKETING

DUSTIN BODNARYK

DEAN CLARKE

DIRECTOR OF CORPORATE

SALES

LINDA FENTON

PART TIME AV TECH

SERVICES

CHIEF ENGINEER

SCOTT CURRIE

PART TIME ICE

ENGINEERS

HOUSEKEEPING TRI-COM

~

OPERATIONS MANAGER

TYLER RINAS

OPERATIONS SUPERVISOR

MARVIN ROBBINS

PART T IME CONVERSION

CREW

PARKING SERVICES FAST LANE & IMPARK

.FACILITY OVERVIEW

SUSTAINABILITY Spectra Venue Management in conjunction with the City of Abbotsford is committed to

reducing our environmental impact and being a leader in the community and industry. We

work tirelessly to monitor and improve the environmental footprint of our facilit y through the

operations of the Abbotsford Centre. Our efforts are primarily focused on recycling, energy

efficiencies and reduction, water preservation and conservation including our state-of-the-art

rainwater collection system.

AMENITIES The Abbotsford Centre has a full life-l ine safety system across

the r igg ing grid, allowing for safe and easy access to the beams.

The facility boasts a 350,000 lbs total rigging capacity across

the grid and has a trim height of 46'9" (14m). This is higher

than the trim of many other similarly sized venues, which allows

major concert s to utilize the ir full t our ing productions. The

centre hung LED scoreboard raises up when not in use, with

only a small portion remaining below the grid allowing for an

unobstructed and clean look.

The Premium Level of the Abbotsford Centre holds 20 private

suites, 15 loge boxes, and 2 group sui tes. With options to cover

all types of private and corporate needs, these premium spaces

are great for companies to entertain or show appreciation to

their clients and customers, as well as f rie nds and fami lies to

enjoy an evening together at an event. Catering services and

serving staff are available in all Premium Level seating locatio ns.

CONFIGURATION CAPACITIES Hockey ........ . .... .. . . .. . ... . .. . . .. ... .. .. ....... 6,669

Basketball ........................................ . 7,0 49

360 End Stage ...... ..... ...... .................. . . 7,887

270 End Stage .................................... . . 7,320

240 End Stage .... ....... .... ....... ..... .... . .... . 6 ,819

220 End Stage .... ......... ...... . .................. 6,674

180 End Stage . .. ...... . . . .. . .......... . ....... . . .. 6 ,20 6

Hal f House ................ .. ......... .... ..... . . .. . 3,800

Half House Theatre .................................. 3,400

Theatre .......................................... . . 1,935

AEi .5FORD CENTRE

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KEY PARTNERSHIPS

SPETCRA FOOD SERVICES & HOSPITALITY

~ !!:',~,~r~.~ Spectra Food Services & Hospitality manages the food, beverage, merchandise

and hospitality services at over 140 venues throughout the US and Canada.

They specia lize in providing services to stadiums, arenas, convention centers, fairgrounds, expo-centers, auto racing, casinos, performing arts centers and

amphitheaters. Considered by many as the best managed and most innovative

food service company in the industry, Spectra Food Services & Hospitality's results

oriented senior management team has extensive experience in managing some of

t he nation's most preeminent convention and sports entertainment centres.

TICKETMASTER ticketmaster® Ticket master is a ticket sales and distr ibution company based in West Hollywood,

California with operations in many countries around the world includ ing an office

in Vancouver, BC. Ticketmaster is part of the Live Nation Entertainment family.

In the beginning of 2010, Live Nation and Ticketmaster Ent ertainment merged to

create Live Nation Enterta inment. This gives the fan access to more fan- friendly

options.

VOLUNTEER ABBOTSFORD

\ /-BBOTSFORD

Volunteer Abbotsford (VA) is the community's volunteer centre. VA is a non-profit

organization that promotes and supports volunteerism. Their goal is to work w ith

individuals and groups to help faci litate a positive volunteer experience.

AB 5FORD CENTRE

PROMOTER COMMENTS

LIVE NATION [ L'fVE n~=tTIOn ) Abbotsford Centre is a venue well sui ted to handle the needs of many different high profile t ouring crews we bring through, and the Spectra Venue

Management staff of the faci lity take ca re to ensure the highest level of

satisfaction am ongst artists and fans. providing an experience we are proud

to be able to offer our clients and customers.

~ .

SAl PRODUCTIONS '.i PIIODUCT10 P. 5

The Abbotsford Centre is such a big part of our community. We are thankful

to have this facility in the City of Abbotsford. There is no other p lace like it

hold our cu ltural events and keep our community happy.

LMG CONCERTS Over the course of the past 5 years. we have continued to thoroughly enjoy

working w ith the Abbotsford Centre and the entirety o f the Spectra Venue

Management staff, and consider it to be one of the best experiences of

our company's career. We have continually been supported by the City o f

Abbotsford and anticipate a long and thriving relationship moving forward.

ANNUAL REPO .015

WORLD WRESTLING ENTERTAINMENT INC. w World Wrestl ing Enterta inment thanks the Abbotsford Centre and its Spectra Venue Management team for another great year of b ring ing live

p rofessional wrest ling entertainment t o Abbotsford and the Frase r Valley.

The Abbotsford population is extremely loyal to our product and having a

high-end and well -run building like the Abbotsford Centre allows us to grow

our brand. We value our relations hip w ith the Abbotsford Centre and look

forward to many more successful WWE events in Abbotsford.

CANADIAN BATON TWIRLING FEDERATION In August of 2015 t he Canadian Baton Twirling Federat ion hosted the world

for the Int ernational Cup Baton Twirling Championsh ips at the beautiful

Abbotsford Centre. This top not ch fac i lity provided every convenience.

from a safe and secure floor, t o great lighting, equipment and staff. Our

organization is 100% volunteer run and we knew from our first site visit

that we were going to host the best ever Competition. The cooperat ion ,

support and enthusiasm from all the st aff was evident from the moment we

walked in to the arena for set up until the last baton was tossed. We enjoyed

great food from the catering department. awesome response t ime from all

maintenance staff and of course any other situations that arose a Manager

was there immediately to assist. (raising flags, setting up t he pod ium

etc) The atmosphere provided throughout the event was noticed by many

country officials' coaches and ath letes therefore. making the Abbotsford

Centre a welcome site for future World Events.

A' J•J Nl~

..........&.

THANK YOU ABBOTSFORD CENTRE!

Upper Fraser Valley Community for Kids

THANK YOU FOR SUPPORTING THE 1 8TH ANNUAL

GOLFING FORE KIDS GOLF TOURNAMENT IN SUPPORT OF BC CHILDREN'S HOSPITAL FOUNDATION

IN-01

IC ChllclrwJ Holpital '0 11\VA'o(t'.

Abbotsford Entertainment

& Sports Centre

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Abbotsford Ent~rtalnm~nt AM Sports Centr~ 100 • 33800 ICir\S Ro.\d Abbot~ford, !lrot>s~ C:O:vmbia V2S aHa

Oe•• fril!fld$,

A Homor A~ (rMI H....,.

On bthJif of l'\'l'IVO~ at 'olat~hew• ~oll3<', I wguld ~keto thank you for your s~rOJS ~t~fl ol S 200 H

tow~rciS OUf O~eratlng COS!~ M3tth.,...., ~u'~ r~ltl!\ M e•nerous dol'lati!IM I<Ot'l'l Ollf eOm.munity and

..-e are verv grate ful for )'OUr supJJar1.

Yaur contribution h .. ne~a to ensu<e thilt children rNing wi:h ccmple• c,re needs "'ill be able to

cootinut' to accns Matthews House so that their parenls ll't the respite they de~rw Patenh ol the>e

ch!'dr~n are often e.:l\austed 3nd ~&ty lrom the ch• l .. nge o l cari~~g for a enid with disabilit~•- ~spit('

c,re Rives panents a much nHdt-d bre•k to mt ~net rejuvenate . wenglt\l!ni;~g tl\e wl'lol~ f• mily.

Wt- ""' c~le~t•n& that 1\tilll~w·s Hause 1\as been OPC'n lor "'~' 3 ~~~ now and tht ma~ famil~•

from ><ron th~ lo-r M~.nland llave had tM OpJ'(IC'lunity to visit this vrt<'!l re-source. Parents tn:>w th.<lt

I~N child.-.., are safely • nd loviogly ~rt"d tor a r> d f('cl confident bnnglng tile•• cl'lll'dren b.ldt lor r'"~·'t

'''Sits. They tell u• that their ct.~dr.-n rnjay t~ir scay ~~~d tha t tltev loolc forward to returning.

lb&11k )IDU for imor-stiro« in th~ INH of children r ... .;,..r witl: comp' r• Qrr nee1k antl tile lamtroes •Nflo

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Resoutce o...,..lopM~nt Coord.tllltor

1{ you would like to be iJtVOived in our .lOJS Gala, please feel fret: to coli me or 604·850-6608.

ANNUAL REPO.

M.tthtW's tb.tMIS bd'iUtf'd by (.ofnmuntta' ~pOQtt-.,. Qr.- Soc.tfity

prcMftCial Mi~t4>· )C) · n1'6 ncurqu ~ (f'tKfnt WMt I Abbott:'Ot'd K \'1:$ 6.M .~ .... OO.O·tiOGGDI I1cl1 i-1~2-S&~S 1' .. E04 ftSO,l'fol< I--~- <1

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15'" ANNUAl. CHARITY 60LF CLASSIC

Jul~ ll,llil!'

8.~ : Ap,...i7. fl~ !Htllll"!m~nt <:haritv C.nlrCJ•,~~ Jourument

On June lO, lOI~ we! held our 15"' t.b:arlry goo>lftourna.mcnl a I IIi., S..odpi)Mr C.olf Co uno~ ntl•lnl! ovrr SS,SOO.OO whk h will J:O tow1rdt l11e flC:\Ir Victim• Ani,t3n« l'ri)fnlln, ·n.~ BC Curer S..drty, HeJ~rt &: Slrnkr Foundati<ln, RC Childn-n ffMplla l :ond 'I'll ~ Uonor lloutt in :'lltw \VQI.min5trr.

Our ~:otr cgmmiiiN m~m~n ontc a~ain lh~nk yoa for your suwortnf our lOIS Cb.arity GolfTo~rnamcnl to m3ke It another ~ours• a nd to hrlp lhr charitlet lb•l "'"5upport.

lf~·nuw•mld llk~t more- in(ormmlion aboutthi' yrar golftournnm~nt plra~e toatut 11•: Ata••IY. Fin- Dllplrlm~nt, ro Bo1 603. 7652 lnduurlal Way, I\R~UI7~ llC. \10M lAD, Fire llall604-796-2614, Cttl 6()4-lll9-7119 nl'c:--mail chlrfdHr•a """"'·'"*

Th.ank• •Jt~in. / ~ . _____ ,

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............

Canuck Place

JiJnc 24, 2015

Allbots!orCI fntcrtaon-nent Ce<lter 100-33800 1<1"9 Road A.bboesforCI &C V2S 8H8

De-or Friend>.

we &1't so Q.-at<!ful for yo<Jr re«<~t glfl wrth • w•Joo of $SII .CO '" w~ o! C.ll""dc Place Chlldre-~>'s HMc>i~e . We c.a~"t t l>onk yo<J enOU<Jh l or provld.ng c.om1ort, COO'passlon and c>edlatrtc palllati~ tn~ieal care frx I!C's children .11nd f t.mll.es

ThMic.< to you, we will be ilb!C! to re~ch more ran-illes in Ule ocmillV ye4r. on ....., contuwe to clehW!r rm~ch-n""'~ P<:dlolrlc; ""lil;otiVC can~ SCf'<iC('S .llld ptograms across 8C.

ThroiJC)l'l your lm~estment, Ca:nx:k PIKe woll contl~ to l)tVVICt dr .. ~l ~ .. """ r~mlly "'-'PP<>rt, ~In ;,nd wmptom man~nt, 24 ·hour PI'OIIInct-wide phone c.o~at10n and ln·ho$1:-<a ctniG:II a~. art ard eduatoan, •ecreat•:v.~ tt>erapy, 9--ef at'ICI i(>H eo.ms..'llng, 3rt<! ""d·ol· l.fe Clift, No~ of tMs would be pessobll! without you '

Your dC>~W~tiO~> e<~surl!l that a Be ~-born. d>1~!1 or ' """ di~nosed w'llt " ·prngl't'SSIVc l>ft' tnreateftit>g ll:"nl!l$ and th~r family c~n ac:oes.. C&nuck ·PJ.-.cn C!1'09rAms.. Cilnl~' ~~ lind •programs are I)P.)vlded at no oo-st to tnt ramlly ~use of yo<Jr Investment .

"9&Jf'>, Lhlsnk 'fOU so m "d> fer vour c_,nng $UP1)Cf1. In t ~IS ~ ye;or 4lc-'le, ovt-r 560 <111!dref'> arid tl!~r families frrxn all o...,r I!C c.-.mt" to U$ w.rtt <On'1)f t'X me(l~l oB~!Jt:S. fad! Child anocl fatnlly recei...., "" lndiv~uahzod c...., pl;,.n to I.U~d.AtU t~l r nC"e(k ~nd ~nabft:! ~M tO l.v~ tuJI itM dfO~ hVM

You a,.., ~'~':!king .a dlf'.,..,.,ce for ch,i<:IO!'l "'"" hfe•tll~il~enlng P.:nesses a'ld tl>e famil ies who IO.n!! tltem In tl>e1r

!i"""t.-< '""" of """"·

WM ~retitude,

4~-JJ)~!} () •.

"la'1!d~ Mtll!!'ll Chief Ex~owtive Offit'Jet'

Canuclc Place- Ch,ldn•n·, Wotcnc.r ,, r

T ' l ~t r f. _ 'j.' • '- :, To\"1 Frco~

Conlact "' Chant able Rtqittro~hon N13 www c•n.u<.l.:plac•.or; 11 0 v

October 13. 2015

Dear Froe-nd of Rotary

Re Pre$tdellt'a Nish: tundrajser

Rotary Club o f Abbotsford

.. -:~ -.:

It is with ~:~sure we CXlcnd our thaftl(s to you for suppottir.g our Ptes«rrrs N11Jh1 e~nt held on

Ses>1cmbcr. We are p 'e<t!ed to •eport this y~;~r we rai$0<1 $16.000 for Sla.l1ish Pado:s! Th's would not

ha..-e ~l!n possible Without :he llt:l'«lfosily ol people suet- as you-rsel1

Sincerely,

_ .. 1-. f , 11/- Ifill

Tlle Presiden!'s Nigll~ commrttec

Leslie McConnell, Pre$iden~

Sara Lawson Pres ~ent-£~ed

Bev Hasenpflug Caroline M01tenm11n Shirley 'M'<r.on

Rot~ry Club o f Abbotsford Box 71 Abtwmford BC, VlT 6Z4

t.t rp://porrol.dubrunner.co/)44/

AB .>FORD CENTRE

WHAT'S TAKING PLACE AT THE ABBOTSFORD CENTRE IN 2016 2016 is shaping up to be an amazing year here at the

Abbotsford Centre, with a diverse range of high profile

entertainment and community events already secured.

The first half of 2016 wi ll see the venue continue its

efoorts to become more accessible to the citizens

of Abbotsford as we welcome the annual Cheerfest

competition followed by the Regional Speed Skating

competition to the venue in February.

This spring, after great success in hosting the UFV

convocations in recent years, we will add Trinity Western

Convocation as well as High School Graduations from

Yale Academy, WJ Mouat and Robert Bateman.

We wi ll continue to bring some of the biggest events

that are on tour, while striving for customer service

excellence to ensure that all users have a remarkable

experience. To date, the following major concerts and

events have been booked for 2016:

So You Think You Can Dance .................... January 9

Johnny Reid .. .. .. .. ... ..... ... .... . ... .... . . .... . .. February 2

Cheerfest 2015 .. . .. ............................... February 6

WWE Live: Road to WrestleMania .... . . ...... February 7

Kip Moore ....... .. ...... ................... ... ... February 20

Harlem Globetrotters .......................... February 26

Queens of Sheba Tour featuring Heart with Joan Jett and the Blackhearts ....... March 7

Lord of the Dance ........ ...... ................. ... March 23

ANNUAL REPO. 015

Vaisakhi Mel a ........................................ March 27

Blue Man Group . ............... ............ ............ April 4

Price is Right Live ..................................... April 6

ZZ Top .. . . ............. . . .......... . .. .. .......... . . . ..... April 7

Jeff Dunham ............................................ April 9

Gord Bamford & Joe Nichols ....................... April14

Satinder Sartaaj ....................................... April16

Babbu Maan .... . ....... ... ... .. .. .. ...... .. ....... .. .... May 21

Chris Tomlin ............................................. May 22

Theresa Caputo ........................................ June 5

Watchtower Convention ........ . ...... ... .............. . July

BC Summer Games ...................................... . July

Punjabi Versa ...................................... . August 26

Celtic Thunder ... ............ .................. November 23

This summer, the City of Abbotsford will welcome

athletes, coaches, parents, and volunteers from across

British Columbia to t he community as we gear up to

host the 2016 BC Summer Games, during which time the

Abbotsford Centre will be on display as the location for

the opening ceremonies as well as social venue for the

athletes.

Without the support of the City of Abbotsford, corporate

partners, sponsors, and of course our loyal fans; the

Abbotsford Centre would not be what it is today, the

premier entertainment venue in the Fraser Valley.

.............