www.prarambhan.com

Who are we?Prarambhan Creative Works is

a boutique digital and creative

agency for clients who wish to

create a brand identity that

they love.

We wish to add value to brands

through our continuous efforts

to reach perfection.

If it is not perfect, it’s not us.

OurPhilosophy

Listening- Project Brief - Understand the “Why”

AnalysisResearch and learn -

Adding a perspective -

Ideation- Idea Creation- Value Creation- The ‘Majja’ Factor (Complete Inner Satisfaction)

ArtboardPutting the idea into action -

Iterative building -

Closure- Submission- Support- Future Growth

OurProcess

Branding

Concept

- Thought Creation- Content Generation- Research & Analysis- Semiotics & Culture Studies

Branding

- Research- Naming, Identity & Architecture- Positioning & Strategy- Communications Audit- Creatives- Brand Stationery

Marketing

Digital Assets

- Website Development- Website Design- App Development- Blogs, Social Assets

Marketing

- Social Media Marketing- Search Engine Marketing- Media Planning (Traditional & Digital)- Communication Strategy- Strategy Roll-out

OurServices

OurBenefits

Dedicated TeamWe don’t work with more than 4 clients at the same time. Undivided attention to every project.

1

PhilosophyAs artists we are driven by the same lovewith which you nurture your brand. If itis not perfect, it’s not us.

2

HonestyWe believe in complete honesty whileworking on projects. We believe in honestcriticism over flattery.

3

Our Portfolio

Digital AssetsWe have helped quite a few companies to create a digital presence

Project Brief

- Current Design is cumbersome to the eye and not UX friendly- Design doesn’t bring out the expectations of the brand clearly- Design doesn’t have a single look & feel to it- Brand personality is highly hindered- Key features not found at the right spot

Solution

- Highly credible website- Better UX and UI to browse through important points- Clear reflection of Brand Personality- Better content visualization for improved thought clarity- Improved On-Page Optimization

ASACType: Website

Development & Design

Industry: Consulting

& Finance

Project Brief

- The objective of the website is to create a personal website which covers the individual’s professional experience and the areas in which she can create a difference - Create a positioning for Chhaya Sehgal around the following 4 factors namely: • Corporate Trainer • Mentor • Coach • Consultant

Solution

- Creating a website which stays away from the typical corporate looking website but is more friendly in nature as it is being created from someone who is a teacher- Clear reflection of Brand Positioning- Better content visualization for improved thought clarity- Integration of all past information with an easy format to update the same on the go

ChhayaSehgalType: Website

Development & Design

Industry: Consulting,

Personal,

Entrepreneurship

BigMyGigType: Website

Development & Design,

Strategy

Industry: E-Commerce,

Entertainment, Artist

Management

Project Brief

- BigMyGig is an online artist search and discovery tool to book the best artist for every event- BigMyGig was a popular tool with business buyers and now wanted to enter into the direct consumer segment- This called for a new UI/UX design and a revamped approach to connecting consumers to artists

Solution

- An e-commerce services web application was developed using convenience in search and security in transactions as core features- Automation of existing features like pre-payment guarantee and 1,2,3 confirmation process along with addition of new features like entertainment packages were introduced- Moving from B2B to B2C as a segment required a forgiving and convenient user experience with a choice of vibrant playful colours to attract direct consumers

The WinningEdgeType: Website

Development & Design,

Content Development

Industry: Online

Education

Case Facts

- The Winning Edge is a 17 year old legacy brand engaged in corporate trainings- The Winning Edge is solely run through recommendations- The brand wanted to realign itself with a fresh look to engage with a younger audience

Objective

- A brand communication was needed that could highly the differentiated value across its digital assets

Brand IdentityThe right brand identity ensures the right connect

SplendereType: Brand Identity,

Naming & Architecture

Industry: E-Commerce,

Fashion Retail

Case Facts- It has a regal personality and specifically targets the international audience- Splendere wanted a new look and feel that enhances its core value proposition and adds to the overall brand image

Objective- Identify customer segments, value proposition and promotion strategy- Brand Name, Brand Identity to match the brand's regal personality- Choice and creation of collaterals to deliver a consistent brand message

Logo StorySplendere, a new age jewellery and accessory brand wanted their brand identity created. Starting with the name, Splendere, the name reflects the brands true characteristics by being simple in usage yet providing a regal feel to the brand. The logo uses splendid colors with white spaceto effectively provide a premium look to the brand. The badge is again a smart addition that can be utilized across collaterals and merchandise effectively.

ArtimonkType: Brand Identity,

Naming & Architecture

Industry: E-Commerce,

Handmade Art Forms

Case Facts- ArtiMonk is a new age quirky brand that wants to be a single point contact for all quirky art forms- ArtiMonk is a marketplace for unusual artforms which are largely handmade - ArtiMonk wanted a brand identity created

Objective- Identify customer segments, value proposition and promotion strategy- Brand Name, Brand Identity to match the brand's personality- Choice and creation of collaterals to deliver a consistent brand message

Logo StoryArtiMonk is a new age quirky brand that wants to be a single point contactfor all quirky art forms. The name smartly uses the core benefit i.e. art anduses the character of a monk to add to the quirkiness of the brand. The logoin itself uses the Monk smartly to complement the word based logo whichlooks catchy and bold. The monk can then subtly be used as a character across collaterals, brand communications and as an ambassador

monkitrama

monkitra

ArtiM nk

Concept 1 Concept 2

Concept 3

The WinningEdgeType: Brand Identity,

Brand ReLaunch

Industry: Online

Education & Consulting

Logo Story

Education brings stability and powers people through tough times. Effective learning and development programs help bring in multi dimensionality in a leader's persona. Focusing on stability as a core value we started with the anchor as a theme. As the winning edge is a legacy brand we didn't want to move very far away from the brand and hence though of incorporating the letters in the logo. The output is a clever play of the initial letters of the brand name seated side by side to form an anchor. Choice of bright colors with effective shading gives us a classy yet new age vibrant look.

PrarambhanType: Brand Identity, Naming & Brand Architecture

Industry: E-Commerce, Entertainment, Artist Management, Design & Digital

Case Facts- Prarambhan is corporate brand with arms involved in entertainment, events, artists, design, technology and others- Prarambhan stands for Trust and Youthfulness- As a corporate brand, the brand identity needed to bring in maturity with youtfulness

Objective- Identify customer segments, value proposition and positioning strategy- Brand Name, Brand Identity to match the brand's trust & youthfulness personality- Choice and creation of collaterals to deliver a consistent brand message

Logo StoryPrarambhan needed a new corporate identity to manage it's vast variety of business under its repertoire. Shades of Blue and Yellow were utilized to give the brand a sense of Trust and Youthfulness. With a mix of sharp lines and calligraphy the idea of the corporate logo was developed. It magnificently captures the name of the company and founders within a single stroke and hence adds a peculiar character to the brand.

Aaji CareType: Brand Collateral

Design

Industry: Heathcare &

Pharmaceutical

Brief

- Aaji Care Home Health Services is a social enterprise which attempts to redefine the way personal care is rendered to the elderly and patients- Their revenue model is based on Subscriptions- Aaji Care wanted an attractive, simple & convincing Sales Deck

Solution

- We designed decks which were brief & to the point- Use of impactful graphics to ensure it struck the emotional chord amongst the target group- Principles of icon based design were applied to ensure simplicity to convey the message

MGHGroupType: Brand Collaterals,

Stationery, Creatives

Industry: Logistics

Brief

- To create a strong customer engagement program to usher

in the New Year for all it’s employees

- With Silver Jubilee as a central theme, the entire collaterals

needed to be designed keeping a fresh look in mind

- Unique corporate gifting solutions were to be suggested

keeping in line with the grand silver jubilee celebrations

Solution

- An idea connecting the large and diverse human resource

base of the organization was suggested

- Collateral designs were made modern with elements

highlighting the key success of the organization

- The design was made to bring in a sense of belonging

and a matter of pride for all the associates

Concept & ThoughtWe research, analysize and strategize to generate business growth

m-IndicatorType: Market Research,

Brand Strategy, App

Design, New Revenue

Streams Plan

Industry: Travel &

Lifestyle

Brief

- mIndicator is the largest utilized mobile app in Mumbai- It has more than 6.5 Mn active users on a daily basis- With active user base and technology feasible to broadcast content, mIndicator wanted to understand how to monetize this opportunity

Solution

- An extensive research was conducted to identify opportunities to utilize technical features- New User Segments with a new Business Model was suggested to the core team- Screen Designs along with a Go-To-Market Strategy was presented to the client

MobiloxType: Concept & Thought,

Business Turnaround

Strategy

Industry: Digital Agency,

Digital Marketing

Case Facts

- Mobilox was a leading player in technology space and one of the first to effectively use Mobile as a marketing medium- Mobilox although had promising product features they couldn't convert this into real money

Objective

- Identify correct customer segments to focus- Identify customer needs to position there business better- Create a robust growth plan that will be effective in short, middle and long term

Burger KingType: Concept, Strategy,

Store Activations

Industry: Hospitality,

QSR

Case Facts

- Iconic Brand and 2nd Largest Hamburger Chain in the world

- Recently repositioned to appeal to mothers and families

- Transitioned from humor brand to a brand with

more responsibility

- Focus on being a brand with enhanced quality of food

- As a brand wants to keep it simple rather than complicate

and confuse

Solution

- Earn the right to operate

- Build the Brand Equity for Burger King

- Make Burger King a household name in India

- Increase the non-peak hour revenue by 50%

- Enhance the in outlet experience

- Develop Responsibility as a core brand value

Light HouseCafeType: Concept, Strategy

Industry: Hospitality

Case Facts

- Monetize the property “Live Wire Wednesdays (LWW)“

- Provide artists with significant amount of fan following

- Provide artists who have their own sponsors or who are capable

of attracting sponsors

- Lighthouse Café is a chill out zone and has high focus on cocktails

Solution

- Artists should generate revenue for Light House Café

- The agency must handle the entire curation of an event

- As the agency and artists are getting an opportunity for tying

up with a property like Live Wire Wednesday, they shouldn’t add

a cost burden through fees

TCSType: Concept & Thought,

Strategy

Industry: Information

Technology, Human

Resources

Case Facts- Tata Consultancy Services is India's largest software firm in terms of Market Capitalization and Revenues- TCS is also the world's third largest employer of people in the technology sector, with over 3 lakh employees.- TCS has 289 offices across 46 countries and 147 delivery centers in 21 countries.

Objective- An annual plan for engagement, consistent across all centers for effective employee engagement- Activities must be innovative and be independent of regular activities conducted by TCS- Activities must be extremely economical to be adopted for scale

MarketingWe create result oriented and brand aligned marketing campaigns

Zest MoneyType: Concept &

Thought, Design

Industry: Finance, Online

Credit Solutions

Brief

- To create an effective sales communication for B2B segments- Create an engaging, pleasing and subtle brand communication to be sent as an email to prospective B2B clients- To create a template that is simple and requires no formal training for repeated future use

Solution

- A rejuvenated design was created with targeted

communication with every slide

- Fresh design elements were introduced to keep the overall

design pleasing to the eye

- Communication was made highly visual for fast and easy

consumption

- Extra elements were provided for repetitive use in the future

with training

Marketing

Digital Assets

Marketing

Know YourGenreType: Social Media

Marketing

Campaign Objective: To increase

brand awareness

Brief

- BigMyGig was a new brand in a new category- Online Artist Booking was at a pre-mature stage- Category development along with customer education was required

Solution

- Content Marketing was utilized as a powerful tool with

education being at the core

- The idea was educating the customers about how to utilize artists

- It was also a platform for artists to improve their talent thus

adding value to all stakeholders

Artist IdentifyType: Social Media

Marketing

Campaign Objective: To increase

brand awareness

Brief

- To build larger brand awareness of BigMyGig as a brand - To engage a large audience of entertainment lovers on a constant basis- To be replicable and simple to create and execute

Solution

The creative idea was to gamify the engagement experience with the audience through a simple and playful 3 step game. With variety of creatives provided with simple filters and in a step by step release users were engaged on a regular basis for artist identify. This activity increased the overall engagement with the brand on all digital assets of the brand.

ArtistOnboardingType: Social Media

Marketing

Campaign Objective: To ensure artist

registerations on the

platform bigmygig.com

Brief

- BigMyGig is an online artist search and discovery tool that helps in booking the best artist for every event- Artist offer their services to buyers which include event mangers, wedding planners, brands & other B2C buyers- Artist form the supply aspect of the whole business

Solution

- The central theme for the campaign was based on the

benefits that an artist stands to have “What is in it for him”

- Challenge was to communicate the message to performing

artistes & no other art forms

- A video campaign & a creative campaign was run amongst

the TG to gather registerations which where the brand

reached 400 registerations within the first 3 days of launch

BloggingType: Content Creation &

Blog Management

Campaign Objective: To ensure relevant

content is created on a

regular basis to drive

social conversations and

keep the brand relevant

Brief

- BigMyGig was a new brand in a new category- Online Artist Booking was at pre-mature stage- Category Development along with Customer Education was required

Solution

- Content Marketing was utilized as a powerful tool with Education

as a core focus

- The idea was educating the customers about how to utilize artists

- It was also a platform for artists to improve their talent thus

adding value to all stakeholders

Launch & PR EffortsType: Strategy & Content

Marketing

Campaign Objective: To successfully launch

the brand & create a

pre launch & post launch

buzz about BigMyGig

Brief

- BigMyGig was launching a new B2C version of its artist search and discovery tool- Being a B2B brand, this was their first attempt at such an exposure- They required a robust social media marketing and PR plan to boost their brand awareness

Solution

- Pre-Launch Facebook, Instagram and Twitter handles

were created and activated

- Active push was done to increase the user base of

these handles.

- Day wise plan with creative hooks and artworks were

published

- A PR plan was also put into place to reach out to digital

publications to cover the launch

Team

Ramalingam. S

- Having an experience with various brands for Cipla, Coca-Cola and working in software for TCS, he comes in with a deep understanding of marketing and technology. He founded Splash, an event management firm in the past and has been instrumental with young start-ups like kollegebugle.com, kickoffers.com, dalchinitiffins.com etc.

- With an MBA from Jamnalal Bajaj Institute of Management Studies, he handles Branding, Strategy, Technology & Marketing.

- An artist by heart, Pratik is a strong pillar holding the company up. He has 10 years of rich experience in teaching music coupled with varied experiences with Arvind Lifestyle Brands Ltd. in handling brands such as USPA, Flying Machine, Ed Hardy amongst others.

- An MBA from Jamnalal Bajaj Institute of Management Studies in Marketing, he dons multiple hats in our team and is mainly responsible for Creatives, Design and Client Servicing.

Pratik Rathod

www.prarambhan.com | 9323388863 | 9920124395

If it is not perfect. It is not us.

The Majja Factor