AndAnd Brand Partner Credentials
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Transcript of AndAnd Brand Partner Credentials
HARPAL SINGH (HEAD OF ART)
ROHAN TANDON (HEAD OF SERVICING)
ANAND SUSPI (HEAD OF COPY)
MEET THE CO-FOUNDERS
• We are 3 years old and extremely low profile
• We have a unique system of ATL / BTL, Retail & Digital (http://bottleopeners.co.in/) under one roof
• We handle some pretty big & prestigious clients
• We have a team of 40 bright & sincere people, some of them handpicked from the big network agencies
IN A NUTSHELL
Significant time at Lowe Lintas.
Anand Suspi: 20 years of work experience (11 years at Lowe) Harpal Singh: 20 years of work experience (5 years at Lowe) Rohan Tandon: 14 years of work experience (5 years at Lowe)
OUR PAST
Anand SuspiCo - Founder& Head Copy
Over 20 years in advertising out of which nearly 11 years with Lowe.
Headed Creative for Lowe Delhi from Oct 2007 – Aug 2010.
Other than Lowe, has worked with DDB Mudra, Rediff, Grey & Hakuhodo.Clients he has worked on include: Unilever, Tata Group, Sony, Maruti Suzuki, Nestle, Dabur, Toshiba, Daikin, Indian Oil, USAID, Micromax, Hindustan Times,
Havells etc.
Harpal SinghCo - Founder& Head Art
Over 18 years in advertising across TBWA, Grey Worldwide and
Lowe Lintas. His experience involves brands like LG, Sony, Samsung, Parker, Pernod Ricard, Maruti Suzuki, Fever FM, Pedigree, Hindustan Times, Micromax etc.
Has a very good understanding of brands and consumers. Has led large-sized teams and managed clients efficiently.
Rohan TandonCo - Founder
& Head Account Management
Over 14 years of advertising experience, largely with Lowe Lintas.
Has delivered many talked-about campaigns on LG Electronics, Havells, Maruti Suzuki, Toshiba, Nestle, Expedia.co.in, Parker Pens etc.
Worked as Brand Head with Indian Express for 2 years.
Allan SaugatVice - President
• Over 13 Years in mainstream advertising with Leading agencies like Lowe, JWT, ADK Fortune(sister concern of JWT) & Rediffusion
• Clients worked on : ITC Wills Lifestyle, Dabur, Hero, VLCC, Mankind Pharma, Ghari Detergent, Videocon, Experion Developers, Central Park etc
• Spearheaded new business functions at ADK Fortune and Rediffusion
OUR EXPERIENCE WITH BRANDS
FILMS
https://www.youtube.com/watch?v=fow5HBCg_gw https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=JyTV8LHl6I8
THE SEXIEST PHONE IN THE WORLD
THE INCREDIBLE CAMERA PHONE
https://www.youtube.com/watch?v=9UAXoDtlggQ
THE SLIMMEST PHONE IN THE WORLD
https://www.youtube.com/watch?v=mhF94UY5vDcBRAND CAMPAIGN
https://www.youtube.com/watch?v=voC6-6i4Q-I
https://www.youtube.com/watch?v=DqhjExlrYsc
PRINT / OUTDOOR / POS
FUTURE BRANDS PVT. LTD.
We handle the creative mandate for 4 of their fashion labels.John Miller, Bare, Navras & Morpankh.
These are largely Autumn-Winter / Spring-Summer & EOSS campaigns.
(We obviously do a lot of print shoots for these brands.)
Brief: Highlighting Spring Summer 2016 collection. Deliverables included print, digital videos, SNS posts, outdoor and a calendar.
Creative Approach: JM’s Good Looking Rascal is anestablished property, known for his different take on the rules and mannerism
which govern the corporate world. This campaign was all about his take on modern-day acronyms.
Idea: A Dictionary by GLR
Digital Films
https://www.youtube.com/watch?v=x-UBiiQ-A98&feature=youtu.be
John Miller’s Calendar
Challenge: Design a calendar for year 2016 which doesn’t goin a dustbin after the year ends.
Calendar as coasters
IdeaGood Looking Rascal has created his own calendar dictionary for abbreviations like FYI – Flaunt Your Individuality, ROI – Return On Ingenuity, R&D, NDA etc. People have to define it in a most witty way
How It WorkedIt was a crowd sourced calendar dictionary contest running for two weeks, wherein each day people were asked to define one abbreviation in the quirkiest way. The most witty entry each day was gratified. Activity period was 12 days.
As a second leg to campaign, some witty entries were posted on a microsite which allowed users to download the customised calendar dictionary coasters
Hashtag: #GLRDictionary
Promotion:Facebook – Boosted Posts
Digital Launch of Coasters
Total Contest Unique Entries: 772
More than 2 lac people reached from entire campaign
More than 60k engagement from entire activity
1.5k + fans added and 50+ followers added
Build Up Posts
Contest Posts
Future Group - Other Brands
A FOOTWEAR & CLOTHING BRAND
Packaging designs
Flip Flop Diwali Collection Designs
WILD WATER
Wild Water has 2 brands:Wild Vitamin Water which is about goodness.
Wild Vitamin Sparkle which is a mild fizzy drink.
We handle all their creative work including packaging design and social media.
WILD WATER
WILD WATER
https://www.youtube.com/watch?v=3gCu5s2Lasw
A SPECIALISED DIVISION
- RETAIL DESIGN & EXECUTION
GAMUT OF THINGS WE DOGAMUT OF THINGS WE DO
GIONEE MOBILES
Mall Kiosk Design
Visual Merchandising
Experience Van Design
Sunburn Goa - Experience Stall
India Gadget Expo Stall
Space Designing for Events and Stores
Table TopLit Standee
Airport Kiosk Promo Kiosk SIS
OTHER WORK
WILD WATER packaging
Packaging Design
Packaging Design
Product Dispenser
STUD – Product staking unit
Video links to the films
Gionee Playlisthttps://www.youtube.com/playlist?list=PLJnD8T07MPsk6dFLezvZK3oVcWChrJJcg
Gionee Digital Videoshttps://www.youtube.com/playlist?list=PLJnD8T07MPsn1UCKM2shB8FGIxYYuKLy8
Suthol 2014 TVChttps://youtu.be/qTXAAdcXkFQ
Suthol 2016 TVChttps://youtu.be/V6FmOifrH0U
Boroline Moonhttps://youtu.be/sYCmPQdfJBo
Boroline Vidya Balanhttps://youtu.be/uvr3ix0x5xA
John Miller Digital Videos https://youtu.be/x-UBiiQ-A98
OUR DIGITAL WING
http://bottleopeners.co.in/
Sachin KumarFounder
& Head of Strategy
“While the agencies and marketers are taking steps to keep Digital Medium in the centre of the marketing mix, but what's the centre of Digital is something we want to simplify and practice at BottleOpeners, a digital consultancy’
THANK YOU