pragmatic personas - Why?
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pragmatic persona - why?
Pragmatic persona Putting a Face on your user needs
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pragmatic persona - why?
“You are Not Your User”
It’s easy to ask ourselves what we would like when making choices about features, but "Self-substitution" is the most common trap we fall into when making functionality and UI decisions.
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pragmatic persona - why?
Asking users what features they want and building them is also risky
This ends with users’ getting what they asked for and still not being satisfied with the site.
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pragmatic persona - why?
Usability
“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.”
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pragmatic persona - why?
Ultimately, we should be making some good decisions about what software to build based on understanding what users really value.
That's where the idea of a persona comes in.
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pragmatic persona - why?
A persona is an example of a specific user that we can refer to when we evaluate decisions about functionality, navigation and design.
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pragmatic persona - why?
It's not based on one user, but a combination of information about many users. So, even though a persona may look like it’s describing a real person, that person is fictitious.Having this fictitious person helps us not get hung up on any single user's opinions.
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pragmatic persona - why?
It's a neutral "design target"—the person we're trying to satisfy. The hope is that making this persona happy will result in making all people like the persona happy.
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pragmatic persona - why?
Avoids subjective design decisions, and allows us to judge effectiveness based on how well the interface supports the users behaviour and goals
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pragmatic persona - why?
Why do we encourage the whole team and all stakeholders to be involved?
With a shared of understanding of who we’re designing for and their needs, we can build a more effective tool.