Opgave 1:

Culture Partners DR 2011-2014

360 DR

Cross media

User involvement

Fast moves

External partners

New audience

New communities

DR Club Universe:DR BookclubDR ArtclubDR Filmclub

dr.dk/bog

(dr.dk/book)

DR Bookclub

47.000 members

45 % men

46 % under 40 years old

Collaboration with 55 libraries in Denmark

•

Speed dating with books

(can you date a book?)

dr.dk/kunst

(dr.dk/art)

Assignment # 1Take a picture of two strangers holding hands

dr.dk/kunst (dr.dk/art)

It was the third time I asked at the bus stop. Strange to think of what a busride the two girls had afterwards.

poetic (4 votes), funny (6 votes), inventive (29 votes),odd (3 votes), thought provoking (13 votes)

party at the house for homeless people

Assignment # 2Take a picture of your scar an tell the story behind it

Nice party and sweet people. At 23:45, twenty years ago, I was kissing a sweet girl, who turned out to be the ex-girlfriend of a good friend of mine.

He found out and in shame and drunkenness I went home crying

and chopped off one of my fingers.

I don’t think aout it very often any more.

I was 13 months old when we escaped from ex-jugoslavia. We ended up in a Polish camp. I crawled underneath a chair with metal legs.

A sudden sound made me look up and that’s how my eyebrow broke. I never had it sewn because the leader of the camp thought I wasn’t worthy of having medical care

SMASK!! I saw Sant Claus kissing mum. DRs Artclub is in the romantic christmas mood. We encourage everybody to send in a picture of their parents kissing.

Moving SpacesInteractive exhibition, Aalborg

dr.dk/art

events

Big Art2011 - 2012

Sculpture By The Sea 2011

dr.dk/film?

An online community for book lovers

An online community for book loversand a forum for literature events in

the real world

http:/www.dr.dk/nyheder/kultur/laeseklubber/English/20100921112452.htm

• Make the members more visible

• Make the members more visible

• Get our own slot on radio and TV

• Make the members more visible

• Get our own slot on radio and TV

• Overcome the difficulties connected with having external partners such as Litteratursiden.dk (we are sometimes limited by their inadequate technical solutions)

• Supermarkets

• Supermarkets

• Book club like Oprah Winfrey’s on the TV show Aftenshowet

• Supermarkets

• Book club like Oprah Winfrey’s on the TV show Aftenshowet

• New clubs in other areas of art/culture – The Arts Club has just been launched, visit www.dr.dk/kunst

•www.dr.dk/bog

•www.dr.dk/bog…if you love books