Lessons in interactivity yle 21.3.2006
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The Interactive YLE –some examples Tuija Aalto YLE Radio
description
Some examples of interactivity at a nordic public broadcaster in 2004-2006
Transcript of Lessons in interactivity yle 21.3.2006
The Interactive YLE–some examples
Tuija Aalto YLE Radio
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In 10 years the Finns have embraced ICT
l 5 258 486 inhabitants (28.2.2006)l 2 003 800 TV licenses (31.12.2005)
l Digital TV receivers in 1 061 965 homes: cities (39 %), rural (57 %)l 2,8 million internet users in 1,3 million householdsl Internet connection in in 58% households (7% in 1996)l Broadband in 51% of households (256kB+)l Computers in 70% of households (compared to 25% in 1996)l Mobile phone in 97% of households (40% in 1996)l Phone still mainly used for personal communication: web browsing or
buying on ther mobile internet not common
[Source: Tilastokeskus]
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Kotitalouksien laitekannan kehitys 11/200502/2006(Lähde: Tilastokeskus/Kuluttabarometri)
95
93
71
67
58
47
52
43
45
36
33
38
29
18
18
8
4
97
95
72
70
62
51
49
48
46
44
41
41
33
20
19
9
4
0 10 20 30 40 50 60 70 80 90 100
MatkapuhelinTelevisio
VideonauhuriTietokone
InternetyhteysLaajakaista
LankapuhelinDVDlaite
Kaapelitv tai satelliittiantenniDigisovitin/digitv
Digisovitin maanp./kaapeliWAP/GPRS/3G puhelin
LaajakuvatvInternetpuhelinliittymä
Kotiteatterijärj.Tallentava digisovitin
Satelliittidigisovitin
2005 marraskuu 2006 helmikuu
A mobile phone 97%
Internet connection 62%;broadband 51%
WAP/GPRS or 3Gmobile phone 41%
Blue = Nov 2005Green = Feb 2006
Internet telephoneconnection 20%
Devices at homes
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Internet usagel 73% of Finns aged between 15 and 74 have used the Internet during
the year 2005l Internet usage has grown more regular, more people go online on a
daily basis: especially women under 35 have increased their web useduring the last three years –nearly all of them use the web on aweekly basis
l The Internet is most commonly used for email (86% of therespondents), for finding information on goods and services (85%),for using online bank services (76%), for finding information ontravel and accommodation services (66%), and for reading onlinemagazines and papers (56%).
l The use of online bank services, online shopping, and travel servicebrowsing have increased significantly since spring 2004
[Source: Internet Usage in Finlandhttp://www.internetworldstats.com/eu/fi.htm]
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Survey: Most Finns do not know 3G yet
l A recent survey (* found out that 63% of Finns do not know what“3G” means in connection with mobile communications
l According to the survey only 6% browse the web with a 3Gmobile phone
l Most use the internet on their phone via WAP browser (21%), or2G (14%)
l 58 % said they would like to use the web on a 3G phone in thefuture
l Most (53%) had not used the internet at all with their mobilephone.
*) The survey was conducted by eSearch (owned by Soprano Oyj)and it was commissioned by Elisa, the mobile operator; 2189Finns answered in the survey in March)
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The changing media environment
l The publishing treshold of web content is lowerthan ever –blogging, podcasting and new kinds ofsocial software are enabling new ways to interactand this content competes with mainstream mediaof the time and attention of the audiences
l Does interactivity, the word, mean two–waycommunication? What role can the audience, andtheir ”micromedia” play in the dialogue?
l Can it be onetoone communication both ways, oris it still only mass communication the other way?
l Do we know how to really be interactive?l Does it matter?
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Lessons in interactivity
1. RSS & blogs
2. The incoming SMS
3. Some special ”usergenerated content” efforts
4. Communities: X3M, XStage
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Blogilista.fi: a directory of >4500 Finnish blogs
•20 mostsubscribedblogs in theBlogilistadirectory•Rankingaccording toreadership andlinks add anelement of playand competition
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yle.fi/blogit
l The YLE Blogswebsite is an attemptto allow for thejournalists and otherYLE voices to starttheir own interactivityin the blogosphere
l Utilizing the experticeotherwise not in thepublic domain
l We have only juststarted learning
l Experiments withvideoblogging as well
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RSS –the more efficient way to browse the web
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A RSS reader –my feeds
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Ampparit, an independent news aggregator
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YLE offers feeds for syndication
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The YLE news window syndicated in a blog
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Blogs make journalism a twoway street–or do they?
l For a politician, a blog is an effective tool for controllingpublicity and cultivating one’s political image (nearly allthe presidential candidates or their support teamsblogged in december and January)
l Journalists no longer have the monopoly of the mediascene –the expert who was interviewed can expresstheir own opinion before and after the interview in theirblog, as can the audience
l Blogsearch: what are they talking about my show?
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Blogsearch: a TV program
Blogsearch.fi:Ajankohtainen kakkonen30 hits
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Blogsearch: a journalist
”Olli Ainola” 7 hits
Should a journalistgo comment and starta discussion ifthey are receivingfeedback insomeone’s blog?Or is itabsolutelynone of their business?
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The Blogger goes first, 1
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The Blogger goes first, 2
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SMS incoming
l A partner takes care of the connections with operators to makereceiving SMS messages as easy as possible for the radio station
l Revenue share model –the service pays itself back
l Dialtone http://www.dialtone.fi/products/dtmix/l Medioso http://www.medioso.pro
l Both partners offer a web interface for the radio team to browseincoming messages and edit the reply message (”Thank you for yourmessage –Remember the show at 17.15 every day” or ”reminder ofToday’s special”)
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The Radio Suomi Night Radio Show incomingmessages, helpful and very personal/intimate
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YleX shows soliciting SMS input
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Yle KaX, the on airscreenYleX Morning show on tv with picture 06.30
10.00WebCam plus text features on tv
How to use the SMS Chat:Text M and your messagel Send to number 17113l Cost per message 0,95€
Creating a nick: Type M NIMI Nickl ”M NIMI Kalle”Send message to number
17113
TV chat with premiumpriced sms wasinvented in Finland,now a nighttime stapleon commercial tv anda worldwide”medium”
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Nature wakes up into the summer contest
Radio Suomi asked: ”How do you seethe nature weaking up into the summer?Send us a digital photo or an sms”
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Cameraphone entries werestill scarce in spring 2004
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The best SMS entries,while limited to the 160 characters’maximum length, were quite artistic
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Audience producing content: Case Ralliradio
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> 2000 pictures and > 7000 comments
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Topics from web to TV: Suomi Puhuu
•Moderatedweb forumfeeds topicsfor a weeklyTV show
•Journalistsmakereferatesof discussiononline
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XStage
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X3M Community
