Practical Tips on Social Media for Small Businesses
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Transcript of Practical Tips on Social Media for Small Businesses
Introduction to Small Business Social Media Marketing
Small Business Social Media Marketing
Why Social Media for Small Businesses?
Social Media marketing is a cost effective, easy to manage,direct customer connectivity medium with a fast growth toolin our hands only when you have a strong business idea,good products and services in demand.
Small Business Social Media Marketing
Social media marketing help us to understand our customerbehavior and response towards our products and services inshortest possible time. You can run a campaign, Learn from itand change your strategy according to the results in a quickto act mode.
Small Business Social Media Marketing
Define your audience on the basis of age, gender, interestsand profession and location. You cannot just involve eachand every one whiteout setting some kind of boundaries.
Social Media Campaign -First things first
Small Business Social Media Marketing
Next step is to point out - What kind of solutions and servicesyou can offer to your audience, search related images andvideos.
Small Business Social Media Marketing
If you can, make your own short videos on Youtube orFacebook videos.
Small Business Social Media Marketing
Write down marketing messages you want to post in SocialMedia accounts – related to services, solutions to problemsyou can offer, think about the words and thoughts which canreally tick your customers interest in your products andsolutions.
Small Business Social Media Marketing
Write down important words, keywords you are using in yourwebsite or landing pages. Use these keywords in social mediamessages using hash tags.
Small Business Social Media Marketing
You can joint various social networks and can become theiractive member. Also consider to start your own socialnetwork.
Small Business Social Media Marketing
If you have a website for your company, products or brand –that is really something you can use to improve yourcustomer experience, interaction and connectivity.
Small Business Social Media Marketing
Write down blogs involving personal experiences and yourcustomer views. Request them to write a guest post, you canshare blogs and news on your social media account that canreally boost your online marketing, as more and more will beable to learn and understand your products and services.
Small Business Social Media Marketing
On a new product or service launch you can tell everyoneabout it with click of a button using social accounts andnetwork.
Small Business Social Media Marketing
Make sure to integrate social media share buttons and feedsin your website.
Small Business Social Media Marketing
When someone ask relevant questions on social accountsmake sure to reply them as soon as possible.
Small Business Social Media Marketing
Work dedicatedly to build a social network where people canreally trust you, your products and services.
Small Business Social Media Marketing
Request satisfied customers to write positive reviews anGoogle Plus, Facebook etc. This will help in confidencebuilding.
Small Business Social Media Marketing
Building a social network is not an overnight job. It takes timeand efforts both On and Off virtual social mediaEnvironment.
Small Business Social Media Marketing
Refer following source links:
• Small Businesses Social Media Guide by Icarus.software• http://www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business/• http://www.investopedia.com/university/implementing-small-business-social-media-strategy/