Practical Applications of Data in Politics
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Transcript of Practical Applications of Data in Politics
Data Analysis to Predict Voter Turnout and Outcome• AUGUST 16, 2016
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© 2016 Alteryx, Inc. | Confidential
Overview
• Alteryx & AWS• AWS Overview• Deep Root Analytics’ Client Story• Demo• Q&A
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&
© 2016 Alteryx, Inc. | Confidential
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2-4 Sources
31%
5-10 Sources
40%
11-15 Sources
9% 13%Over 15 Sources
Only 6%of organizations
have all theirdata in
one place
How Many Data Sources do Organizations Use?
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But Data Workers Are DisenfranchisedThere is a huge gap in the analytic process
Sophistication of Analysis
Ease of Use
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© 2016 Alteryx, Inc. | Confidential
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The Leading Platform for Self-Service Data Analytics
Prep, blend, and analyze all your data
using a repeatable workflow
Deliver deeper insights
in hours, not weeks
Deploy and share analytics at scale
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© 2016 Alteryx, Inc. | Confidential
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Deliver Faster Business Insights from AWSPut the power of cloud computing in the hands of the business
analystand leverage all of your data
• Quickly blend and analyze data from all sources - cloud and local• Apply predictive and geo-spatial analytics to big data• Enable data analysts with the power of Amazon Redshift
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Share
Enrich
Prep & Blend Analyze
Input All Relevant
Data
The Leading Platform for Self-Service Analytics
Output All Popular Formats
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OVERVIEW
© 2016 Alteryx, Inc. | Confidential
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Relational data warehouseMassively parallel; Petabyte scaleFully managedHDD and SSD Platforms$1,000/TB/Year; starts at $0.25/hour
Amazon Redshift
a lot fastera lot simplera lot cheaper
What is Amazon Redshift?
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AWS Redshift
Easy to UseProvision in minutesMonitor query performancePoint and click resizeBuilt in securityAutomatic backups
Priced to let you analyze all your data
© 2016 Alteryx, Inc. | Confidential
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Common Customer Use Cases
• Reduce costs by extending DW rather than adding HW
• Migrate completely from existing DW systems
• Respond faster to business
• Improve performance by an order of magnitude
• Make more data available for analysis
• Access business data via standard reporting tools
• Add analytic functionality to applications
• Scale DW capacity as demand grows
• Reduce HW & SW costs by an order of magnitude
Traditional Enterprise DW Companies with Big Data SaaS Companies
The Amazon Redshift view of data warehousing
•10x cheaper
•Easy to provision
•Higher DBA productivity
•10x faster
•No programming
•Easily leverage BI tools, Hadoop, Machine Learning, Streaming
•Analysis in-line with process flows
•Pay as you go, grow as you need
•Managed availability & DR
Enterprise Big Data SaaS
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The legacy view of data warehousing ...
•Global 2,000 companies•Sell to central IT•Multi-year commitment•Multi-year deployments •Multi-million dollar deals
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… Leads to dark data
•This is a narrow view
•Small companies also have big data•(mobile, social, gaming, adtech, IoT)
•Long cycles, high costs, administrative complexity all stifle innovation
1990 2000 2010 20200
200
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600
800
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Enterprise DataData in Warehouse
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CLIENT STORY
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Who is Deep Root Analytics?
• Deep Root is a media analytics firm• We offer a Data Management
Platform (DMP)• Effectively and efficiently
target an audience• We are changing the way
media is measured, valued, purchased and analyzed
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© 2016 Alteryx, Inc. | Confidential
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The Need for Alteryx & AWS
Volume – 20 billion rows of viewership data (2 TB)
Accuracy – Always have a QA process
Speed – Quick turnaround for political clientele
Automation – Recurring complicated processes for dozens of clients M-F
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Alteryx as a Solution
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Access to Alteryx technology allows Deep Root to clean, blend, process and analyze significant amounts of constantly changing data
Favorite Tools w/ Alteryx…1. Scheduler (Server or
Designer)o Run processes over night on EC2o Automatically update Redshift
tables
2. Macroso Dynamic inputs w/ Batch Macroso “Nested” processes = SPEEDo Sequential workflowso Load to S3 and COPY into cluster
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AWS Integrated with Alteryx
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Redshift
S3 Buckets
API Connection
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Quick Tips for Alteryx & AWS
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• Use inputs directly from Redshift tables – unlike flat file, maintains types• Take advantage of the S3 upload and download nodes to save on download times• Dynamic Input tool allows you to filter down to only needed data• Make sure to use the command line Alteryx tool• Allows Dynamic naming• Easily run batch files
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Advertising Data (via the FCC) & Viewership
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AWS Integrated with Alteryx
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Estimated DRPs
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Statewide Costs for WI
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DEMONSTRATION&
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Thank You
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See what Alteryx can do for you!
or visit alteryx.com/aws for more information
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