YOUR PARTNER IN GROWTH | Position Overview

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PRA BUSINESS EVENTS

Regional Sales Manager

Dallas, TX

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ABOUT PRA PRA is a business event management firm that delivers unique experiences that move hearts, minds and businesses forward. The market is looking for a change in the way our sector delivers. We are systematically expanding our reach to deliver compelling experiences. We’ve been busy in our transformation of PRA. With the momentum of a 40-year running start in driving positive industry change, we’re evolving, elevating and scaling our business to serve you. Enabled by a comprehensive technology platform and standards, PRA delivers consistency and ease of your experience with us. Through our ownership of One Smooth Stone, a PRA event and communication agency, we are in the unique position to offer end-to-end integrated solutions for strategic business experiences which drive unsurpassed success for our clients. With the broadest owned office network in the Americas, we’re growing our capabilities, and acquiring leading teams who share our client focus, values, culture and thirst for transformative business experiences. Together we support you as one unified brand built on: Passion. Reach. Authenticity. Our passion resides in our creative ideas and attention to every program detail—and in the joy we feel in working with you in places we love. We do whatever it takes as we support many of the world’s most respected brands. Our reach comes through the deepest and most experienced team in our industry. We deliver differentiating expertise in every destination we serve, broadly across North America and the rest of the world. Our authenticity lives in open communication, loyal partnerships and our promise to harness the power of a unique and local experience to make your business events—and you—wildly successful, again and again. Experience the newly expanded, market-leading PRA. We deliver transformative business events. PRA is a business event management firm that delivers unique experiences that move hearts, minds and business forward.

• People At PRA, business events are part of our DNA. We have more than a profession. We have a calling. Count on us for peace of mind in delivering experiences that move your audience and your business forward.

• Leadership Our senior execu�ves come from within and outside the business event management world, bringing fresh ideas as well as depth of experience. We con�nually strive to cul�vate a strong organiza�onal culture through values rooted in humility, intensity and ownership.

• Offices and Global Sales Create excep�onal events anywhere with the help of our 27 U.S. offices. Our reach stretches broadly across the na�on and deeply within each des�na�on, all enabled by technology and systems that facilitate con�nuity and make everything easier for you to do business with us.

• Destinations Consider a wide array of U.S. des�na�ons for your business experience: the historic Northeast, charming South, all-American Midwest, or picturesque West. In PRA, you have an expert partner to collaborate with you, anywhere in the world, to cra� extraordinary events for you and your par�cipants.

Deliver extraordinary experiences with complete confidence, anywhere, with the business event management experts at PRA. We create unique experiences that move hearts, minds and businesses forward. Explore and Collaborate - Conference planning services to meet your event goals—anywhere, every time.

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Amazing business experiences define your days. It’s a tall order to go from place to place, year a�er year, flawlessly staging events that wow your par�cipants and achieve your business objec�ves. At PRA, we embrace challenge. You can count on us to deliver end-to-end integrated solutions and services that make your strategic business events and programs extraordinary, time and time again. Anywhere. Services include:

• Strategy, creative and content - Through in-person and online events and communication strategies, we apply strong visual storytelling skills that transform programs and in doing so breathe life into communications for product launches, global sales meetings, and leadership conferences.

• Event planning and production - Events feature many moving parts, plot twists and surprises. At PRA, we’re business experience experts who partner with you every step of the way to create and deliver your events, flawlessly. Our passion? Exceptional programs, and the peace of mind that comes with them.

• Themed events and décor - At PRA, we love concepting and executing themed events and décor with you. Whatever we conjure up within the limits of physics and the law, we can achieve. We’ll take your event participants far away from the everyday ordinary to the extraordinary by creating and customizing.

• Destination incentive programs - Let PRA help you create, customize and deliver experiences that embody your appreciation. Whether your event is near or far, straightforward or complex, we can help you pull it off with panache.

• Team building and CSR - Team building events with a corporate social responsibility (CSR) component help teams live your values, give back to the community and shine a positive light on your brand. And the shared sense of purpose can improve team morale and engagement. Everybody wins. CSR events with clients are also a meaningful way to grow your business relationships.

• Activities, tours and excursions - Through singular insight and connections, we can offer your group special access to exclusive openings and previews, limited run events, and unexpected or hyperlocal pursuits. At PRA, we’re eager to show off the destinations we know and love—and maybe even call home—by securing the very best activities for your program.

• Offsite events and dining - Imagine enhancing an activity or a gourmet meal with a completely unexpected setting. If you’d like your next program to include a five-course dinner on one of Hawaii’s most beautiful beaches, or the closing ceremony on a movie studio backlot, partner with us.

• Transportation logistics - At PRA, we have intimate knowledge of every destination, local infrastructure and traffic pattern. You benefit from our long-term relationships with local motor coach and limo companies.

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POSITION SUMMARY Regional Sales Manager Founded in 1981, PRA is a leading event management and solu�ons firm, serving the most respected brands in every major industry sector. We create local des�na�on experiences for mee�ngs, incen�ves and events that move hearts, minds and businesses forward to deliver unforgetable experiences built on moments. The moments you talk about weeks later. Moments that inspire photos and videos being shared around the office. Moments that transform your staff into a team. We know the value of these moments. We LOVE to see our values in ac�on!

Act with Humility Deliver with Intensity Own the Outcome PRIMARY RESPONSIBILITIES

• Responsible for increasing overall sales volume by developing key rela�onships with new accounts and growing exis�ng assigned accounts while priori�zing delivery of outstanding client experiences and financial profitability.

• Manage and maintain exis�ng rela�onships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportuni�es.

• Par�cipate in industry related organiza�ons, and local community to develop business. Atain leadership status when possible

• Qualify leads and develop innova�ve program strategies to win business and achieve individual annual sales goal • Partner with Experience Designers on proposal vision and program specifica�ons to ensure comple�on of a

solu�on that targets the client’s goals and budget. Develop and execute dynamic presenta�ons to prospec�ve clients.

• Arrange and conduct Site Inspec�ons for clients, entertain clients and develop a personal rapport. • Finalize and close program contracts with clients, arranging for program deposit and signed contracts prior to

turnover to event produc�on team. • Quan�fy projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue

tracking purposes. • Manage travel & client marke�ng budgets and schedules for appropriate approval. • Ini�ate sales calls and follow up. • Update hoteliers and clients on a regular basis on new venues, services and des�na�ons. • Be available during program for client contact. • Ini�ate a tracking method to respond to all referral leads from hotels and clients. • Work with Experience Designers and Event Producers to meet client expecta�ons and create memorable

customer experiences. • Ensure that sales/gross profit goals are met, and clients' programs exceed their expecta�ons. • Follow up with clients on future program opportuni�es and generate system leads through the pay it forward

program • Remain current and knowledgeable of industry trends and developments. • Partner with and educate Global Sales team on local market and program opportuni�es. • Implement and execute business and marke�ng plan for market

QUALIFICATIONS

• Five or more years’ experience in sales, specifically in a DMC, incen�ve travel, event management or related field preferred.

• Bachelor's degree in Hospitality & Tourism, Business Management, Marke�ng, Communica�on, or related degree preferred.

• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presenta�on.

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QUALIFICATIONS CONTINUED • Knowledge of program design and development, from incep�on through contract. • Proven ability to meet sales goals consistently. • Ability to provide solu�ons and/or resources to challenges/opportuni�es that may arise during the development

and sale of programs. • Must be able to interpret, define and document complex program requirements. • Must be able to develop and maintain strong supplier/partner, hotelier, and community loca�ons. • Must be able to nego�ate with supplier/partners on behalf of clients for best loca�ons, terms, etc. • Must be able to professionally represent PRA at client mee�ngs, site inspec�ons, industry and associa�on

func�ons, supplier/partner mee�ngs, and staff mee�ngs. • Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and

other legal documents. • Must be able to respond to common inquiries or complaints from clients and/or supplier/partners. • Must be able to prepare reports, write business correspondence, and develop and write proposals and sales

reports. • Must be able to effec�vely present informa�on and respond to ques�ons from clients, supplier partners, and

hoteliers. • Must be able to calculate program costs, percentages, discounts, profit margins, and perform other mathema�cal

requirements involved in proposal development and contract nego�a�on. PRA des�na�ons are served by full service teams in Arizona, Atlanta, Aus�n, Chicago, Colorado Springs, Dallas/Fort Worth, Denver, Hawaii, Jackson Hole, Lake Tahoe, Las Vegas, Los Angeles, Nashville, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, South Florida, Utah, Vail/Beaver Creek, and Washington, D.C.

• Competencies • Sense of Urgency • Client Focus • Integrity • Business Acumen • Communica�ons • Sales

• Goal Oriented • Mul�-Tasker • Problem Solving/Analysis • Project Management • Strategic Thinking • Team Building/Mo�va�on

If interested in learning more about this great opportunity, please use the link below to apply or send your resume to the SearchWide Global Execu�ve listed below.

Erika Donato, Researcher & Recruiter | SearchWide Global

www.searchwideglobal.com | info@searchwideglobal.com

609-424-9126 (mobile)

About SearchWide Global

SearchWide Global is a full-service executive search firm primarily for companies in the travel, tourism and convention, and hotel and lodging industries. We specialize in C-Level, Director and Management level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies.