PR Trends 2011
40
Ioana Manoiu, Managing Partner GMP PR Monday, March 21, 2011
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Transcript of PR Trends 2011
Ioana Manoiu, Managing Partner GMP PR
Monday, March 21, 2011
PR-ul, asa cum l-am invatat noi, a disparut
comunicate de presaconferinte de presa
Monday, March 21, 2011
Noul public relevant: omul obisnuit
Monday, March 21, 2011
noii influenceri = CONSUMATORIIEi recomanda, promoveaza si penalizeaza companiile
Monday, March 21, 2011
The PUBLIC is back in the
public relations
Monday, March 21, 2011
Corporate PR
CSR
Comunicatorul viitorului
urmatoarele 15 minute
Brand PR
Monday, March 21, 2011
Corporate PR
Monday, March 21, 2011
Reputatia companiilor este mai fragila ca niciodata
Monday, March 21, 2011
Crisis management
Cele 15 minute de rusine care dispareau intr-o saptamana, raman vesnic in online
Monday, March 21, 2011
Daca ultimul tau articol negativ este pe prima pagina inseamna ca la fiecare cautare, esti intr-un
on going reputation damage
Google = your reputation manager
Monday, March 21, 2011
Internal = externalConsumatorul se uita pe geam in companie si afla tot
Monday, March 21, 2011
Atacurile asupra unei companii au atins un inalt nivel de rafinament
Reputation AssasinsReputation Hijackers
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
fake website
fake press releases, fake quotes
a fake story planted on a fake Ad Age site
Monday, March 21, 2011
Ce poti sa faci?
1. Audit comprehensiv al reputatiei online2. Monitorizare permanenta3. Prezenta in online4. Identificare a posibilelor amenintari & surse5. Ascultarea angajatilor6. Crearea unei retele de ambasadori7. Advanced planning
Monday, March 21, 2011
CEO-ul carismatic este “back in”
Monday, March 21, 2011
Mai intai a fost carisma A urmat autenticitateaIn criza s-au cautat modestia & expertiza
La final de criza,
carisma is back in
Monday, March 21, 2011
Vrem sa fim condusi de storytelleri si performeri
In loc de cifre si fapte, vrem sa auzim povesti si emotii
Nu mai vrem mailuri, vrem youtube
The new CEO is the social CEO
Monday, March 21, 2011
Brand PR
Monday, March 21, 2011
There’s a new creative in town: the consumer
consumer-to-consumer marketingMonday, March 21, 2011
Monday, March 21, 2011
Fiat Mio, prima masina “crowd-sourced” din lume
Monday, March 21, 2011
Consumatorii tanjesc dupa human touch. Relatia devine one2one. Brandurile afla ce se intampla in viata consumatorilor din social media si reactioneaza
Intimitate cu consumatorul
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Nu campanii,
ci miscari
sociale
Monday, March 21, 2011
Union InsuranceThe Pink Squad
Monday, March 21, 2011
CSR
Monday, March 21, 2011
CSR => CSV
Shared value
Monday, March 21, 2011
Monday, March 21, 2011
Nestle has operated in Nigeria for five decades. The new factory in Ogun is its 27th in Africa.
Several global brands in the fast-moving consumer goods sector have announced investment in Nigeria in recent weeks, including the world’s largest Coke bottler Coca-Cola Hellenic (CCH) and British soap and shampoo maker PZ Cussons.
Monday, March 21, 2011
Stakeholders involvement
Monday, March 21, 2011
Levi’s & Braddock
Monday, March 21, 2011
PR in 2011
Monday, March 21, 2011
Corporate PR Reputatia mai fragila ca niciodata
Carismatic CEO is back in
Consumer-to-consumer marketing
Intimitate cu consumatorul
Nu campanii, ci miscari sociale
Shared value
Stakeholders involvement
Brand PR
CSR
Monday, March 21, 2011
Omul de PR multidisciplinar
Managerii de companii cauta in directorul de comunicare un one-stop-shop. Un expert in content si comunicare de criza, un strateg online, care vorbeste SEO si analytics, un producator multimedia, un tactician eficient si un story-teller.
Monday, March 21, 2011
Public Relations in 2011 Public Engagement
Monday, March 21, 2011
Multumesc:-)
Monday, March 21, 2011
