2011 charleston pr introduction
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Transcript of 2011 charleston pr introduction
introducing
experienced counsel
• Over 30 Years’ Experience– Deep experience marketing and public relations for
• Restaurants• Home Building & Construction• Professional Services Firms• Senior Housing
• Worked with national accounts across multiple markets in the USA to insure consistent delivery of message
• Proven success in delivering winning social media and marketing campaigns for national, local & regional products
what we doAt Charleston PR & Design, LLC we plan and implement
integrated marketing, public relations and social media strategies that help you engage your customers and grow your business.
• We align all the elements so customers respond with their attention and business.
• We achieve media placement and blogger attention.• We make success possible.
leadership & communityCharleston PR & Design, LLC members are frequent speakers on marketing, public relations and social media and serve in community leadership positions.
Past Presentations:•Center for Women
•Charleston’s American Marketing Assn.
•College of Charleston Communications classes
•Charleston County Library Small Business Networking
•Multiple presentations to Business Networking Groups
We serve on:•Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston
•Social Media Club Charleston Advisory Board
•Advisory Board of Carolina Studios, after-school music program for children established by Mark Bryan of Hootie & the Blowfish and others
services• Brand development & analysis
– research– design
• Strategy & implementation– marketing– public relations– website development– social media– digital marketing
• Marketing collateral development– corporate identity: logos, letterhead, business cards– websites– social media pages– brochures– blog post writing
a few clientsSlather Brand Foods
marketing, pr, website development & management
The Citadelcontract holder for crisis communications consultation
Corporate Culture Prosweb marketing, public relations
Charleston’s Rigging / Carolina’s Riggingpublic relations
Gee Creativeconsulting for their clients on public relations, web marketing and blogging assistance
Savory Sushi & Cateringmarketing and public relations
Lowcountry Residential Builders / Linnen Placebranding, website development, collateral development
charleston pr quoted In:
Do you have the right advisors? Woman Entrepreneur. The story was also picked up by Fox Business.
Interviewed on “How to Avoid Twittercide” by Live5 News, WCSC TV Charleston
Quoted on marketing & branding strategy for food entrepreneurs
When should business support local organizations
earned media for clientsClients in national publicationsAnd Blogs.
earned media for clients
Cover story national magazine
clients in charleston media
Earned Media for Slather Brand Foods Fall 2010-Spring 2011
web marketing strategy
• Planned strategy, optimization and content for Corporate Culture Pros rebrand and re-launch of their website.
Increases in months since re-launch
web marketing strategy• Commonwealth
Contracting, LLC From no presence to 8th in a highly competitive market, with their small-in-scope website.
• Revisions now in the works to gain additional placement
8th in organic placement from no presence
social media resultsFacebook Fan Likes Over Time
When Fan recruiting initiated
social media resultsSample Facebook Fan Interaction over Time
When we began interaction
our approach
Pull, not push your customers towards your company.• Understand who your customers are
– What they care about & need in their lives• How your firm’s services & products serve those
needs• Where your customers seek information to solve
those needs• Understand who your competitors are
our approach
Find your point of differentiation. Then use it to establish brand & develop messages.
• Analyze your position & unique selling proposition• Listen to your customers’ voices• Re-position or re-brand if needed• Develop messages to resonate with customers• Plan tactics to place message where customers will
notice and respond
tacticsNot every campaign requires all these strategies, however, we
recommend an integrated plan to achieve highest results.• Advertising• Public relations activities
– storyline development– media pitching– press releases
• Content managed website– blogging & updating content on a regular basis to gain position
• Social media message deployment• Events
let us work with you!
Let’s get started growing your business, making the news, talking to your consumer.
Get Connected.With your customers.