2011 charleston pr introduction

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introducing

description

An introduction to Charleston PR & Design, LLC. Our background, achievements, accomplishments for our clients.

Transcript of 2011 charleston pr introduction

Page 1: 2011 charleston pr introduction

introducing

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experienced counsel

• Over 30 Years’ Experience– Deep experience marketing and public relations for

• Restaurants• Home Building & Construction• Professional Services Firms• Senior Housing

• Worked with national accounts across multiple markets in the USA to insure consistent delivery of message

• Proven success in delivering winning social media and marketing campaigns for national, local & regional products

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what we doAt Charleston PR & Design, LLC we plan and implement

integrated marketing, public relations and social media strategies that help you engage your customers and grow your business.

• We align all the elements so customers respond with their attention and business.

• We achieve media placement and blogger attention.• We make success possible.

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leadership & communityCharleston PR & Design, LLC members are frequent speakers on marketing, public relations and social media and serve in community leadership positions.

Past Presentations:•Center for Women

•Charleston’s American Marketing Assn.

•College of Charleston Communications classes

•Charleston County Library Small Business Networking

•Multiple presentations to Business Networking Groups

We serve on:•Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston

•Social Media Club Charleston Advisory Board

•Advisory Board of Carolina Studios, after-school music program for children established by Mark Bryan of Hootie & the Blowfish and others

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services• Brand development & analysis

– research– design

• Strategy & implementation– marketing– public relations– website development– social media– digital marketing

• Marketing collateral development– corporate identity: logos, letterhead, business cards– websites– social media pages– brochures– blog post writing

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a few clientsSlather Brand Foods

marketing, pr, website development & management

The Citadelcontract holder for crisis communications consultation

Corporate Culture Prosweb marketing, public relations

Charleston’s Rigging / Carolina’s Riggingpublic relations

Gee Creativeconsulting for their clients on public relations, web marketing and blogging assistance

Savory Sushi & Cateringmarketing and public relations

Lowcountry Residential Builders / Linnen Placebranding, website development, collateral development

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charleston pr quoted In:

Do you have the right advisors? Woman Entrepreneur. The story was also picked up by Fox Business.

Interviewed on “How to Avoid Twittercide” by Live5 News, WCSC TV Charleston

Quoted on marketing & branding strategy for food entrepreneurs

When should business support local organizations

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earned media for clientsClients in national publicationsAnd Blogs.

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earned media for clients

Cover story national magazine

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clients in charleston media

Earned Media for Slather Brand Foods Fall 2010-Spring 2011

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web marketing strategy

• Planned strategy, optimization and content for Corporate Culture Pros rebrand and re-launch of their website.

Increases in months since re-launch

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web marketing strategy• Commonwealth

Contracting, LLC From no presence to 8th in a highly competitive market, with their small-in-scope website.

• Revisions now in the works to gain additional placement

8th in organic placement from no presence

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social media resultsFacebook Fan Likes Over Time

When Fan recruiting initiated

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social media resultsSample Facebook Fan Interaction over Time

When we began interaction

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our approach

Pull, not push your customers towards your company.• Understand who your customers are

– What they care about & need in their lives• How your firm’s services & products serve those

needs• Where your customers seek information to solve

those needs• Understand who your competitors are

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our approach

Find your point of differentiation. Then use it to establish brand & develop messages.

• Analyze your position & unique selling proposition• Listen to your customers’ voices• Re-position or re-brand if needed• Develop messages to resonate with customers• Plan tactics to place message where customers will

notice and respond

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tacticsNot every campaign requires all these strategies, however, we

recommend an integrated plan to achieve highest results.• Advertising• Public relations activities

– storyline development– media pitching– press releases

• Content managed website– blogging & updating content on a regular basis to gain position

• Social media message deployment• Events

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let us work with you!

Let’s get started growing your business, making the news, talking to your consumer.

Get Connected.With your customers.