PR is Marketing's Future #FutureOf

PR is

Marketing’s

Future

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TALK ABOUT US! #FUTUREM #FutureM_PR


PR is Marketing’s Future

Is PR replacing marketing?



PR agency heads rank social media community management as top focus for increased investment

The Holmes Report’s World PR Report 2013



Has PR moved beyond media relations?



Global PR industry grew by 8% in 2012 - the third consecutive year at

approximately the same level

The Holmes Report’s World PR Report



Visual storytelling



Is PR creative enough?



Creativity in PR industry is (North America only):

• 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse

The Holmes Report’s Global Study on Creativity in PR



Where does social media belong?



Public relations and data



Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%)

• Purpose (41%)

The Holmes Report’s Global Study on Creativity in PR



Integrated: fantasy or reality?



PR agency industry is worth almost $11 billion and employs more than

75,000

The Holmes Report’s World PR Report



Buyer behavior



• Aarti Shah, The Holmes Report: @aartishah

• Brian Carr, Springpad: @Brian_Carr

• Christian Megliola, Connelly Partners: @The_Xman

• Mark O’Toole, HB Agency: @markrotoole

• Tim Reeves, a&g: @Tim_Reeves

• Anne Weiskopf, Digiday: @AnneWeiskopf

PR is Marketing's Future #FutureOf

Marketing

Transcript of PR is Marketing's Future #FutureOf