PR For Beginners
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![Page 1: PR For Beginners](https://reader034.fdocuments.in/reader034/viewer/2022052523/5550d460b4c905e8318b4f1b/html5/thumbnails/1.jpg)
PR for Beginners
Kate Elliott
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Press or public relations – a method of communicating via print, web or broadcast media
Raise and reinforce awareness of your brand with customers and prospects
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Benefits of PR
• Marks you out from competitors• Makes you a company customers have "heard of”• Creates positive impression• "Free”• Independent and therefore more believable than ads• Online opportunities
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Example Topics
Natural/Created• New product/service• Expansion/annual financial results• Quirky customer/unusual angle• Events & open days• Celebrities• Comment on topical story/give local angle to national news• Conduct market research• Letters to editors
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Business News
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Event PR
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Competitions & Reader Promotions
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PR Tips
• Must be prepared to respond quickly - timing• Research - media pack• Read the publication!• News distribution agencies• Well-written press release
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Non-media PR
• Sponsoring a local sports team or event• Donating products to charity auctions• Competitions• Giving talks at conferences or other events• Taking a stand at an exhibition• Newsletters
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Follow up, follow up and follow up!
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Kate ElliottMarketing Director
Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL
Tel: 01603 [email protected]
Editorials from £75
Press Releases from £150
Contacts