Ecommerce For Beginners
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Transcript of Ecommerce For Beginners
Get started in the world of eCommerce: eCommerce for Beginners
Mike DuncanSage Island CEO
www.SageIsland.com
www.sl ideshare .net /sageis land
Types of eCommerce sites
• Business-‐to-‐Business (B2B) – Manufacturers selling to distributors and wholesales selling to retailers.
• Business-‐to-‐Consumer (B2C) – Businesses selling to general public through catalogs and online stores.
• Consumer-‐to-‐Consumer (C2C) – Classifieds, auc@ons, Craigslist, eBay, etc
•Peer to Peer (P2P) -‐ file sharing
•M-‐Commerce -‐ Mobile Commerce
Ques;ons
Inventory Management
•Credit Card Processor
•Shipping Methods
•Order Fulfillment Process / Logis@cs
•Customer Service
•Marke@ng / Branding
•Rent vs. Own
•Development Resource
Product Management
Product inventory
•Titles
•Images / Video
•Descrip@on
•Weight
•UPC code
•Price
Getting Started
Lis;ngs Sites (P2P)
Lis@ng individual products for salePros• Network customer base• Very easy to setup• Localized• Low or No feesCons• Everyone is looking for a deal• Scammers• No branding• Cash only deals or delayed payment
The Next Step:
Build your Brand
Network eCommerceBuild template store-front on a network
Pros• Better branding, allows logo and limited customization
• Network customer base, which cuts down on marketing cost
Cons• Very limited customization• Store is on another domain• No control over functionality• High fees
Build your own Website
Hosted eCommerceBuild a template store-front on your ownPros
• Branded domain name and website
• eCommerce solution handles transactions, credit card processing, etc.
• Customizable templates
• Easy to do it yourself, no computer guy!
• Little up-front cost
Cons
• Don’t own the cart
• Only modify it as much as allowed
• High monthly or yearly fees
• SEO - Hard to market
The age old question:
Rent vs. Own
Dedicated eCommerce
Build it for yourselfPros
• The sky’s the limit
• Online Marketing with SEO
• Custom transactions, credit card processing, and anything else
• Completely customized functionality
• Adaptable as your needs change
• Owned and maintained by your company
Cons
• Owned and maintained by your company
• Requires hiring or outsourcing resources
• Expensive
Customer Service
www.sl ideshare .net /sageis land
Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Mike DuncanSage Island CEO
www.SageIsland.com