CLICOLOGY IS ON THE ROAD TO COMMERCIAL SUCCESS

Clicology is a new software tool specifically developed to help brands track and evaluate the Voice of the Customer (VoC).

The concept was originally developed in the context of the automotive industry by design and digital consultancy Mosaique and was adopted by a luxury car brand to help the company monitor the performance of its global network of dealers.

Now Mosaique has further refined our software to become a stand-alone VoC system with the potential to transform a brand’s customer relationship management (CRM).

Clicology works by generating bespoke questionnaires on behalf of the brand for dealers and distributors, which are sent to customers via email. The software then automatically interprets the results and prompts a course of action, if necessary alerting the brand to any issues.

Initial business development for Clicology is focusing on the markets where companies sell through distributors and third parties, such as the automotive industry, window and door market and garden and leisure sectors. These manufacturers are reliant upon dealers and intermediaries to interpret the VoC and deliver hard-won brand values to customers.

“Through our work with some of the world’s top brands we know how important customer loyalty is to the bottom line,” explains Paul Carter, Chairman of Mosaique. “But getting an accurate picture of how your customers feel about your product and service isn’t easy, especially if you weren’t the one making the initial sale.

“That was the initial concept behind Clicology and it has been rolled out in more than 30 languages in 25 countries to bring together a global network and creative uniformity and transparency across the world.”

Paul added: “There’s nothing new about surveying customers, but a system that instantly interprets the data and proposes next steps so that businesses can react quickly and consistently is a an innovation to get excited about.”

For more information about Clicology visit

www.mosaique.co.uk/work/clicology and Clicology on Linked In

www.linkedin.com/company/clicology

Issued by Mosaique. Contact Caroline Rawlinson, PR & Social Media Manager on 01684 292552 or email caroline@mosaique.co.uk