About the product:-

The three main barriers to rural women using pads are:-

Affordability: Current sanitary pads in the market are not affordable.

Availability: Multination does not have viable distribution channels in rural parts of the world.

Awareness: Many rural women are uneducated about the benefits of proper feminine hygiene practices.

After analysis of the problem and in order to address this pressing healthcare issue.

we have developed a small scale manufacturing process to produce fully biodegradable sanitary pads from wood pulp.

We are targeting women and girls in both urban and rural India. In urban areas, we will sell pads at a higher price to subsidize the cost of pads sold in rural areas.

We will have manufacturing centres in both urban and rural areas within India and will employ low-income women to work in the manufacturing centres.

Our dream is to provide affordable, accessible, eco-friendly sanitary pads to women all over rural India. With our pads more girls will be able to stay in school, get the education they always dreamt of and reach their full potential.

Market

Currently the size of the Indian Sanitary Napkins market is 2,000 crores. It is growing 16% annually.

There is a large Female Group even they aware of the napkins due to affordability (cost of MNC napkins) they are not using napkins, by reaching the particular Female group with suitable pricing, the napkins can be branded very quickly in local Market.

Raw Materials

The main New Material used for Sanitary Napkin manufacturing are :-

Wood Pulp Thermo Bonded Non woven Poly Ethylene Film Release Paper Glue LLDPE 50 GSM – Packing Cover

S.No Description

1 De-fiberation Machine

2 Soft touch sealing Machine

3 Belt napkin Making machine Length sealing.

4 Belt napkin making machine side sealing

5 Pneumatic core forming machine

6 Pneumatic Core Dies

7 U V Treat Unit

Plant and Machinery

The following items of plant and machinery are required for the project.

Location selection: -

we choose are location is Barnagar (M.P.) because, it is town surrounded by 250 villages. Where we can go and demonstrate our product to the women.

Installed Capacity

The installed capacity of unit is 1,600 Belted Napkins (Menstrual Pad) per day on single shifts basis.

The annual capacity works out to 4, 80,000 Napkins.

Example: Similar maternity pad leading brand available is care free for 8 pads packet cost Rs.33 to Rs.96.

Financial Feasibility

S. No. Description Quantity Price (Rs.)

1 De-fiberation Machine 1 26,800 26,800

2 Soft touch sealing Machine 2 28,000 56,000

3 Belt napkin Making machine Length sealing. 1 20,500 20,500

4 Belt napkin making machine side sealing 1 17,500 17,500

5 Pneumatic core forming machine 1 65,500 65,500

6 Pneumatic Core Dies 2 1875 3,750

7 U V Treat Unit 1 10,400 10,400

8 VAT 14% 28,063

9 Packing and Handling charges 2,500

Total 2,31,013

* Taxes / Transportation / Installation / Training charges Extra

Plant and machinery

Description Price (Rs.)

1 Training Fees 5000

2 Training 3000

Technical Know how

S.No Items No Value (Rs)

1. Weighing Scale (To Weigh Wood Pulp) 1 3000

2. Work Table 2 2000

3. Plastic Buckets and Trays 5 500

Total 5500

Miscellaneous fixed Assets:-

Workers No Salary(Rs.)

Semi Skilled Labours(Daily Wages Rs.200 Per

Day)6 Workers 30,000

S.No. Expenses Value (Rs)

1 Electricity Bill 3000

2 General Administrative Expenses 1000

Total 4,500

•Preliminary Expenses:-

Land and Site Development Expense

Fixed investment will go approximately 3, 00,000 Rs. We will use our own fund in establishment of the company.

Funds

Strength –--‐ Affordable product

--‐ Biodegradable

--‐ Unique product could replace the use of traditionally used clothes

Weakness –--‐ Product is still in development stage

--‐ Don't know the product demand.

Opportunities –--‐ Online store could be created

--‐ Untapped rural India

--‐ Emerging urban market

• Threats –

Various competitors like Aakar, ecofemme, Jayashree industries.

SWOT Analysis