ppt on SEO topic
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Transcript of ppt on SEO topic
Search Engine Optimization(S.E.O)
By :- Manish kumar,Anurag sain, Anand Prakash, Abhishek Sain-Department Of Computer-Working on www.qstoke.com
» What is S.E.O?
> The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques.
> If you are a Web Developer or Designer Than You Must Know about SEO.
> By Using SEO You Can Get Your Website, Product , Business or Online Service Get First Page On The Search Engine.
There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex
> The Secret Of The Search Engine are Know Only Some Selected Engineers.
IMPORTANCE OF SEO
> 90% online user uses search engine to find products and info .
Natural search receives 250% more traffic than paid search.
1st page of SE result get atleast 80% clicks.
If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.
Benefits Of S.E.O> Get More Customers to your Website ,Business or any Product.
> Brand Visibility.
> Site Popularity.
> Quality Sales Leads.
> Active buyers
> Increase your profile against your competitors.
Search Engine Market Share
64% - Google
16% - Yahoo
14% - Bing
6% - Other Ask,Yandex,Lycos,Altavista,AOL
• Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database
• Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
• Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
How Do Search Engines Work?
Key internet marketing strategies» Search engine optimization (SEO)
- no cost per clickOrganic: Results based on content and keyword relevancy (as per algorithm)
» Search engine marketing (SEM) - cost per clickPaid Placement (PPC):
Google AdWords Yahoo! Search Marketing (YSM)
» Search Media Optimization(SMO) Facebook,Twitter,LinkedIn,Myspace,Digg Etc.
What You See??
What Google See??
URL
Title
Description
Keywords
Size
Text
Meta Tag
Links
S.E.O Techniques1. Domain name strategies
2. Linking strategies
3. Keywords
4. Title tags
5. Meta tag & description tags 6. Alt tags
7Submit your website to SEs for indexing. 8.Avoid Black Hat Techniques
9.Submit Your Sitemap to S.E
10.Update Your Site Regularly
Use Social Networking Sites For Get More Customer to Your Business Facebook
Google +
Myspace
Youtube
Stumbleupon
Digg
Reditt
Flickr
• Social Media Optimization (SMO)
When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services .
Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility.
Use Social Media to Promote Your Website.
Create Facebook PageCreate Google + PageCreate Twitter A/c For Your Business.Create Youtube Channels.
Any Question ????
www.qstoke.Com
