1 © 2006 Nokia YN_CEMA_060609.ppt ARTEMIS SRA Prof Yrjö Neuvo September 15th 2006.
PPT on Nokia
Transcript of PPT on Nokia
A
Presentation
ONNokia: The Brand and its Future in India
By
SAMEER AGGARWAL
MBA: 2nd semester (2009-2011)
SIDDHARTH INSTITUTE OF MODERN MANAGEMENT
India holds the distinctionof being the second
largest marketfor the company globally
Nokia startedits
India operations in 1995
HISTORY OF NOKIANokia is a Finland based company, incorporated in 1967.
Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million € in 2007 about 20.3 % increase from 2006.
NOKIA STRATEGYExpand Mobile Voice
Drive Consumer Multimedia
Bring Extended Mobility to Enterprise
WHY NOKIA IS ON TOP?Bold Strategic IntentInnovation Through Value ChainFlat OrganizationGlobal R & D NetworksCustomer Focus
NOKIA IN INDIANokia started its operations in India in 1995.Nokia merged with Siemens including
handsets and network infrastructure.In 2004, it was chosen for ‘the most
respected consumer durables company’ by Business world.
In 2005, Nokia was recognized as the ‘Brand of The Year’ by the CII for being most preferred by the customers.
First mobile phone call
Saare Jahaan Se
Acchha, first Indian
ringtone
First Camera phone (Nokia
7650)
First phone with Hindi
menu (Nokia 3210)
Nokia manufacturing
plant in Chennai
Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia
phones
First Made for India phone,
Nokia 1100
Local UI in additional
local language
First vernacular
news portal
1995 19982000
20022003
2004
20052006
2007
StrategyWinning Rural market
Started rural van project, 2 years backShowcase solutions, use of mobile technologyNine regional language supportNokia life tools - Agriculture, EducationTie ups with various organizations
* MSAMB * Reuters market light * Madison research * Various NGO’s
COMPETITORS OF NOKIA
Great quality music-Walkman series
Superb Picture quality-Cyber shot
Product lacks innovation
Superior display quality
Costly
Less durable
Most trusted brand in cellular phone communication
High end internal Features.
Market Share
0
10
20
30
40
50
60
Nokia LG others
Industry Outlook3-5 years In India
• Number of high-end mobile phone users will grow five times in the next three years
• Size of the handset market in India will increase to 150 million in 2010-11 from 130 million last fiscal
• Size of data service-enabled phones have touched 25 million in three years from five million in 2008-09
• Demand for feature-rich handsets selling at a price range of Rs 5,000 to Rs 12,000 will continue to grow
SWOT ANALYSISSTRENGHTS
The Leader in the IndustryA very strong R&D Unit.Strong Financial Backing.Great features of Nokia Handsets.Strong Customers Relation.
WEAKNESSHeavy in weight ( Most
Models ).Expensive than other competitors.Big in Size ( Difficult Handling )
OPPOPTUNITIESTargeting right customers at right
time. Increase their presence in the CDMA market.Entering in the 3G market.Can increase their Growth rate by reducing their profit ratio.Tax Reduction
THREATSStrong Competition.Saturation in Current MarketChallenges of Continuous Technological Development.
CONCLUSIONIt is providing huge variety of services to all
class of people.Nokia is the most preferred brand among all
the companies because of:- Wide Range of mobile handsets Price that suits to all category of people Customer satisfaction After sale service Market position Features
Thank
You…