TRADITIONAL MARKETING VS ONLINE MARKETING

Presented by – Judgepreet Singh Batth ( 2014 MGB 1076)

MARKETINGDefining Marketing:Marketing is communicating the

value of a product or service to customers for the purpose of selling that product or service.

Competitive era has revolutionized the concept of marketing:From TRADITIONAL MARKETING to ONLINE MARKETING

TRADITIONAL MARKETING: meaning, origin and sources.Traditional marketing is the most

recognizable type of marketing, encompassing the advertisements that we see and hear every day.

Origin in the form of Print media during the ancient times.

Other sources: Broadcasts (TV, Radio), Direct Mail, Telemarketing ( Telephones).

ONLINE MARKETING:meaning, origin and sources.Internet marketing, or online

marketing, refers to advertising and marketing efforts that use the Web and email to drive sales via electronic commerce.

Pioneer of online advt. was Prodigy, which promoted Sears products in 1980s online.

Sources: online promotions, e-mail, social networking and search engine marketing.

COMPARISONS:PARAMETER

TRADITIONALMARKETING

ONLINE MARKETING

COST huge cost is spend to run the promotion.

Comparatively less costly.

COVERAGE often momentary always there for like always.

AUDIENCE Target audience mainly out of reach of internet.

Target audience which is never without internet.

IMMEDIACY Cannot get into customer immediately

Can get into customer immediately

TRACKING Its difficult to keep track on your traditional strategies.

Easy to track

GEOGRAPHY Comparatively covers less geographical area.

Worldwide geography.

NEED TO ADOPT THE CHANGE IN MARKETING: 1. Brand-Controlled Press Websites, Facebook pages, blogs, and

other online assets are owned by you.

2. Customer Interaction

With social media, you’re able to ask your customers and clients what they think about certain products, pricing, and updates.

3. Competition

The “If your competitor is doing it, you should, too” idea applies to social media and online marketing more than anything.

4. ROI The return-on-investment for content and social media

marketing is incredible. For a few hundred rupees a month (from most firms), you can reach thousands of customers on social media.

5. Branding Businesses that initiate online

campaigns are capable of positioning their brands higher up on search engines, appear more professional to customers, and reach out to new markets while building a stronger brand.

Is traditional marketing

Dead?

ADVANTAGES OF TRADITIONAL MARKETING:  TV is still an important traditional marketing method

companies should consider advertising on. Advertising efforts on TV or radio has the benefit of reaching a mass audience especially in a developing country like India.

REAL CONNECTION: Social conversation certainly has its advantages, but nothing can really compare to face-to-face experiences.

TARGET AUDIENCE: If you have the marketing budget and know your customers, traditional methods such as billboards, TV, radio, trade shows, and newspapers can bolster your activity and efforts.

PERMANENT AND TANGIBLE

CONCLUSION:Rather than having a debate that

which mode to be chosen, the conversation needs to shift to focus on how the two channels work together, as well as how marketers can leverage the best both channels have to offer.

Any queries ?