RURAL MARKETING SURVEY ON SUNFEAST

NAME- ABDUL AFNANROLL NO.- 401

Cmpany profileType PublicIndustry ConglomeratePredecessor W.D. & H.O. Wills

Founded July, 2003(as Imperial Tobacco Company of India)

Headquarters Kolkata, West Bengal, IndiaKey people Y C Deveshwar, (Chairman)

Revenue INR 48,176 Crores (US$ 7.81 billion) (2013-14)

Number of employees 25,959 (Mar 2013)]

Divisions ITC Infotech, Surya Nepal Pvt. Ltd.

Website www.itcportal.com

LocationsNORTH – EAST, NCR, DELHI-110053,INDIA

NANGLIPUNA, GT-KARNAL ROAD, DELHI,INDIA

Market Share

Products

Shops at rural areas

Production houses and warehouses

Supply chain

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Parle vs sunfeast

Basis Parle-g Sunfeast glcosedemand More than others Less than parlePackaging Better than others goodAttraction Most attractive AttractivePrice Very good GoodProduct availablity Very good good

Knorr vs sunfeast

Basis Knorr yippeeDemand Average Highsupply Good GoodAttraction Less Attractive AttractivePrice Good GoodAdvertisement Good Good

Questions Which is the best brand from sunfeast, parle,

anmol and britania ?Which is the best item of sunfeast from

noodles and biscuits ?Is advertisement strategy of sunfeast attractive

?Is pricing stratagy good?What is the supply chain of sunfeast?

Suggestion Sunfeast should cover more rural areas.Sufeast should think over the price strategy

for rural market.Sunfeast should launsh small packs of their

products for rural areas.

THANK YOU