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A

Group PresentationOn

Production and Operation Management

{ Case Study }

Group (1):-Chavda Dilip

Bhutiya Prakash

odhari Bhavik

!otecha !irtikumar

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Introduction to case

studyDr" Devi Shetty is an icon o# modern entrepreneurship in

health care o# million o# poor $ndian

%e is o&ner o# 'arayana health also kno&n as 'arayanahrudayalaya

 '% is &orking #or the poor $ndian &ho have no enough

money #or the heart surgery and other heart related

 pro(lem '% provide them all #acility at reasona(le cost as &ell

&ithout compromising on the ground o# )uality

 '% plan to e*pand their scale o# operation all over $ndia

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Q-1 How does NH Plan to scale up its

services '% group currently having +,-- (eds spread across ,. hospitals in /0

cities"

1hey plan to e*pand .---- (eds in a coming 2 to /- years so as to (ecome

the largest player in the countryDr" Shetty dreams to make a chain o# heart hospitals in every state o#

country

3or making the &orld class hospital dr" Shetty got the (est colla(orator

$S4O provide satellite services to link small local hospital in the country

&ith '% in Oder to get immediate adviceDuring operation o# an in#ant5 anesthetics in 6S can support the surgeon in

operation theater o# '%

Biocon has supported '% in o##ering ne& drugs &hich are considera(ly

cheaper then conventional one so5 it possi(le to provide medicine in remote

area

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1he attrition o# doctor is almost 7ero and they &ork at a salary &hich is

almost hal# o# &hat they could get else&here

 '% conducts an average o# /8-surgeries every day and treat an average o#around 9---- out patients every month so they having the (ene#it o#

economic o# scale

$t take e*pansive machine on rent to avoid heavy e*panses

1hey install the a:c only in needed area in order to reduce the cost

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Q-2 List and explain the enablers,

barriers and success factor of NH6nderstanding o# it (y SO;1 analysis

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  Strengths

Strong management Cost advantages

Brand name

1echnology

;eakness

%igh de(t (urden

%igh sta## turnover

Customer services ack o# scale

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ye %ospital

&hat are their operation and list its ena(lers and the success #actor

Introduction

1!"- #rst 11 bed hospital opened at $adurai

the third lar%est city in &a'il Naidu1!(- !) bed hospital exclusively for free

patient

1(*- a new +) opened exclusively free for

patients in $adurai12- it also started Lions rvind Institute of

.o''unity ophthal'olo%y

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$ission and vision/ision

 &o focus in i'provin% the total heath of the

country

$ission

0li'inate needless blindness providin%

co'passionate and hi%h uality eye to all

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34& NL5I

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tren%th

 6oodwill7acility to train and develop own 'anpower

0xcellent sta8 'e'ber

Lo cost of operation

wea9ness

No %ive incentives

Payin% less then 'ar9et

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3pportunities

$ore then 2) 'illion people blind in Indialso 2 'illion people added annually

 &hreats

Political proble's hi%h in India