1. PRODUCT LIFE CYCLE
Santosh Kumar Gaur
MBA 1st Year. Roll No.36

2. Flow of Presentation
Introduction
Stages
Explanation
Utility of PLC
Marketing strategy
Operation level
Limitation

3. A product passes through certain distinct stages during its life these stages are called product life cycle. Normally it is represented as a sales curve spanning the products course from introduction to its exit.
Introduction

4. THE FOUR DISTINCT STAGES IN PLC

• Introduction Stage
• 5. Growth Stage
• 6. Maturity Stage
• 7. Decline Stage