“Customer Profiling Of Big Bazaar in Saharaganj”

CITY LUCKNOW

STORE SAHARAGANJ

TOPICCUSTOMER PROFILING OF BIG BAZAAR IN

SAHARAGANJ

NO OF QUESTIONNAIRES FILLED 300

Salaried Self employed Business Retired Housewife Student Govt.Service

163 20 76 5 74 186 67

10th 12th Graduate P Graduate

11 41 154 94

Adult Children

1374 404

Male Female

202 97

upto 20 21-25 26-30 31-35 36-40 41-45 46-50 50- above

24 75 63 47 48 34 3 3

Own Rented

259 41

Bike/scooter Car Both None

154 7 128 25

Ricksaw Vikram Auto Bike/Scooter Car Bus

1 10 13 173 104 20

Less than 10K 10-15K 15-20K 20-25K 25-30K More than 30 K12 42 67 35 85 57

Less than 1000 1000-1500 1500-2000 more than 200012 13 88 187

Big Bazaar Vishal mart Spencer's Local Kirana Store Wholesale market Other-

220 5 40 258 61 1

every week every 15 days once in a month

33 11 252

1st week 2nd week 3rd week last week12 10 8 12

Mon/tu/wed Thu/fri Sat/ Sun

49 24 227

less than 500 500-1000 1000-1500 more than 1500

10 50 69 172

Big Bazaar

Vishal Mega Mart Max Pantaloons Westside Globus

Shoppers Stop

Local Market

250 42 29 76 5 81 38 221

Occasionally Marriage/ Party religious Festivals Sale/offer Any Time58 177 67 71 57

Big Bazaar

V plus Store Spencer's jumbo

E zone

Wholesale Market

Nearby Store Vishal other

101 4 4 51 25 52 252 4 1

Big Bazaar Home Town Vishal Mart Spencer's Pitamber Furniture wholesale Market Others-

52 121 3 7 51 160 39

Big Bazaar shoppers Stop Tanishq D' damas jeweler

31 11 71 8 211

Credibility/trust Brand Designs Offers Proximity

50 77 174 9 20

Occasionally Marriages Religious festivals promotion Offers Any Time22 176 111 33 4

Yes No240 63

Yes No216 84

up to 30 mins 30mins-1hr 1-2 hrs more than 2 hrs7 37 196 60

Friends Family Parents Alone

84 173 19 27

self spouse family parents other

260 10 22 6 2

Price Variety Proximity oneroof Other-

91 104 14 117 2

Word of mouth Newspaper hoardings mobiles Vans

Visited a store TV Other-

92 81 19 4 69 30 10

excellent very good good moderate not Satisfied8 47 203 40 2

excellent very good good moderate not Satisfied28 108 453 19 2

excellent very good good moderate not Satisfied16 57 222 16

excellent very good good moderate not Satisfied

7 53 195 34 11

excellent very good good moderate not Satisfied

28 48 206 16 3

Hindustan Times

Times of India

Dainik Hindustan

Danik Jagran

Amar Ujala

Rashtriya Sahara Other

34 135 8 83 109 6 9

Airtel Vodafone Idea Reliance Tata Indicom BSNL Others34 51 30 41 18 85 42

90.4 CMS91.1 Radio

City 98.3 Radio Mirchi93.5 S

FM 100.7 AIR105.6

GyanvaniNot use

66 109 61 4 1 64

yes No177 123

TV Radio Magzines/Newspaper All

88 2 33 73

Yes No

288 12

Thank You !