Ppt on Big-bazaar
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Transcript of Ppt on Big-bazaar
8/4/2019 Ppt on Big-bazaar
http://slidepdf.com/reader/full/ppt-on-big-bazaar 1/17
4/14/12 Big Bazaar
PRESENTATION ONBIG BAZAAR
By,
B.HARSHA REDDY(306),
M.SARATH KUMAR REDDY(105)
4/14/12 11Big Bazaar
8/4/2019 Ppt on Big-bazaar
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4/14/12 Big Bazaar
RETAILING IN INDIA
The Indian retailindustry accounts for10% of GDP and 8% of Employment.
India is being toutedas the next big retail
destination with theaverage three yearcompounded annualgrowth rate of 46.64%.
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INTRODUCTION ON
BIG BAZAAR Big Bazar , is the chain
of retail stores of the bigbanner Pantaloon Retail
(India) Ltd., which in turnis a segment of KishoreBiyani, regulated FutureGroup of Companies.
It works on the sameeconomy model as
WAL-MART.
4/
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Click to edit Master subtitle style
Out let 104 outlets located in india
Parent group Future group
Owner Kishore biyaniFounded 2001
Head quarter Jogeswari mumbai
industry Retail
Located at cities Tier 1..tier2
Website www.bigbazaar.com
Tag line Is se sasta aur achha aurkahin nahin
ABOUT BIG BAZAAR HYPER MART CHAIN OFDEVELOPMENT STORE ININDIA
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VISION AND MISSION
Its values andmissions are to be the best in ValueRetailing by providing the cheapest
prices and hence goes the tag-line
“Is se sasta aur achcha
kahin nahin”
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BIG BAZAAR FORMATDEFINITION
Hypermarket – A large superstorecombining a supermarket, departmentalstores offering full line of grocery and
general merchandise all under one roof. Typical size sq. ft. = 15000 – 1,00,000.
4/1
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4P’s Of MarketingAlong with more3P’s
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PRICING STRATEGY
Maximum marketshare qValue pricing.
qPromotional PricingØPsychologicaldiscountingØSpecial event pricing.
qDiferentiated pricingØTime pricing
qBundlin4/14/12 88Big Bazaar
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Promotion Coupon, discount,more of
the product at normalprice, gift with purchase,competition, and prizes,money back
offer,exchangeoffer,special occasion .
Big bazaar in association
with star india pvt. Ltd haslaunched a collection of designer ethnic wearunder the brand “Star
Parivaar”
JUNK SWAPOFFER
BRANDENDORSEMENT
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3.Place
BIG BAZAR
INDIA
§ Number of out let- 104;
§ Located at main city-tier
I & tier city-II;
§ Area-10,000sq ft-120000 sqft;
§ High street area of city;&
§ Approachable
destination.4/14/12 1010Big Bazaar
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People
Well trained staff;
Appearance;
Empowered individual;
Encouraged to think out of box. Example- Ved Prakash Araya
(Chief Operating) officer, SanjibAgrawal(Head Marketing)
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STORE LOCATIONS.
Ø
Initiallyidentifiesfuture
potentialdevelopment areas.
Ø Acquiressuch areas
at an early4/14/12 1212Big Bazaar
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STRATEGY
RETAILSTRATE
GY
StoreDisplay
Advertising
Promotion
Communication
Mix
Custo
merServic
StoreAtmosphere
VisualMerchandising
Pricin
g
MerchandiseAssort
ment Location
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TARGET AUDIENCE
BIG BAZAAR targetshigher and middleclass customers.
The large and growingyoung working
population is apreferred customersegment.
Big Bazaar specificallytargets working4/14/12 1414Big Bazaar
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CONSUMER BUYINGBEHAVIOR IN
BIG BAZAAR Attractive price of products.
Various schemes like (buy 1 get 1 free).
Availablity of discounted products(repeate customers).
Proper store layout.
Income of consumer.
Various promotional actitvities.
Emotional attachment with the product.4/14/12 1515Big Bazaar
SWOT ANALYSIS
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SWOT ANALYSIS
ØHigh brand equity.ØPOP Promotions.ØState of artinfrastructure.ØVariety of stuff underone
single roof.
Ø
Unable to meet storesopening target.ØGeneral perception.ØFalling revenue per sq.ft.
ØOrganized retail(4.15%).ØEvolving consumer
preference.
ØCompetitors.ØGovernmentpolocies.ØUnorganised retails.
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