Hero Honda Passion

CONTENTS

“Marketing of Hero Honda motorcycle with special reference to Hero

Honda Passion Plus” - a case study of “Mythri Motors”, Shimoga.

1. INTRODUCTION

2. COMPANY PROFILE

3. PRODUCT PROFILE

4. HISTORY OF TRANSPORTATION AND MOTORCYCLES

5. DEALER PROFILE

6. SURVEY ANALYSIS

7. SUGGESTIONS AND CONCLUSION

Annexure

Questionnaire

Bibliography

Dr. Ambedkar BBM College 1

Introduction

Aims and Objectives

Scope of the Study

Methodology

Limitations of the Study


Chapter – 1INTRODUCTION

INTRODUCTION

Introduction

The two-wheeler industry has recently witnessed a reversal in its

fortress. And the sharp rise in demand for two –wheelers during the few

month has fuelled unbridled optimism about the countries. But the

industry it self would do well to adopt a more restrained posts we in its

recently rediscovered salubrious environment and learns some lessons

from its harrowing journeys of the past few years. For riding on two-

wheelers rough terrain can be pretty tricky business.

During the first two decades of independent India the two

wheelers industry has more or less monopolized by two or three major

manufactures with are assured market people waited for lager period to

get a vehicle there by restricting their choice. In the seventies, there was

a drastic increase in the petroleum price in the international markets.

This led to the development of fuel economy vehicles in Japan.

Government of India in 1980 liberalized license of

manufacturing of two-wheelers vehicle in large scale with foreign

collaboration.


India has emerged as a global giant in the two-wheelers

industry. It is today the largest market in the worked with domestic of

over 2005 20 lack venial in.

However, Today after half of a decade of explosive growths the

industry is moving into consolidation phase characterized by short-term

stagnation competition.

The future prospects for the industry remain extremely bright.

This is on account of: -

a. A steady of population to urban carters

b. A growing middle loss and lack of an adequate public transportation

system.

Within the two-wheeler market, the scoter segment has shown

maximum growth primarily at the cast of mopeds while the motorcycle

segment has maintained a slow but steady growth. However, in the new

economic environment this tread may also change. In one hand, the

demand for mopeds and minifies (like Hero puck M80 etc,) is expected

to increase given the lesser purchasing power of the consumer, coupled

with the higher price and fuel cast for scooter and motorcycles

In the, modern world the two-wheelers have become so

popular that it is demand to be the best means of transportation in city


infect it has become a fashion to ride the two-wheelers in city some take

it fir fur and other transportation from one corner to another.

This project report attempt to bring out details regarding

history, achievements growth of the Hero Honda motors limited and also

attempts have been made to during out details regarding history of

transportation and history of improving and models, competition in

present market for motorcycles and also recent planning of two-wheeler

in India. More stress is given toward the case study of. Mythri motors.

who is the authorized dealer for Hero Honda Motor cycles. Attempts

have also been made to assess the present market performances of

certain suggestions have also been given adopting suitable market

strategy.

Aims and Objectives

To know about the different motorcycles in Shimoga city,

To analyses the sales performance of Hero Honda motor cycles by

the dealer of century automobiles show room Shimoga.

To assess the market strategy adopted by the dealer in Shimoga.

To analyses the general problem in marketing of motorcycles and

specific problem confronted by the dealer.


To final the factors those influence the selection of the products,

To know the customer attitude toward the products,

To give suggestions to improve strategy,

To evaluate the effectiveness of the marketing strategy in helping to

achieve organizational goal,

Statement of Problem

Now a day marketing is characterized by capitation in every

field. There are number of products each having separate substitutes. A

manufacture has a Cleary identity what exactly the consumer needs and

what exactly the makes a product completely satisfy his needs and then

educate the consumer effectively to create a demand for the product.

This is evident from the marketing aimed at generating customs

satisfaction as the key to satisfy organization goals.

Now a day. Hero Honda price are highly comparing to other

motorbikes. Wherever we will develop our marketing strategy we must

improve some economical and performance of that vehicle because if

will help to the lower as well as middle level and create interest to such

type of people.


The modern consumer it’s intelligent enough to express exactly

what his requirements are and national enough to judge the requirement

of his needs. No manufacturer can think of a company is the sale of

goods rather then production. The customers needs have to be carefully

considered by the manufacture if he is to the top of the market.

This study fries to analyses the factors that influence the

consumer in selection of a two-wheeler while making a purchase

decision. The study also during to light the extort of satisfaction among

the owners of the Hero Honda motorcycles.

Scope of the Study

Shimoga is a commercial city with a population of 3.5 lacks.

The scope of the study is restricting to the consumer attitudes (behavior)

towards motorcycles in Shimoga city.

The two-wheelers have become necessity in the modern life. So

every person prefer motorcycles, which gives, better fuel consumption,

durability economical and safety.

The report includes he efforts that have been taken by Hero

Honda Motor cycle to improve the quality and push up the sales of Hero

Honda motor cycles.


The two- wheeler being a long lasting product the survey

includes the past purchase and few protective buyers of the product/

Methodology

Data collection

Primary Data Secondary Data

Personal interview News paper

Magazines

Company reports

Both primary and secondary data have collected to bring our this project

Primary data have been collected though the personal interview

from the respondents. The survey of the respondent the made on the

basis of random sampling method questionnaires had been issued to the

respondents to avoid unnecessary delay and to take filling test easy the

questionnaire were prepared in a structural name for the purpose of

analyzing the market performers of sealers, their sales analysis and other

details has been collected form the dealers of Karthi automobiles

Shimoga. Secondary data have been collected from the newspaper,

magazines and company reporters.


Limitations of the Study

As there are nearly a 50 to 60% who buy the Hero Honda for every

month. These person’s samples may give an accurate. Beside this

survey was limited by time and financial factors.

The primary data collected through the questionnaire has it is own

shortcomings. Mainly because the respondents ware not very

responder’s clouded to be based with their reviewers the main reason

why some of the responders could not furnish the require information

comprehensively may be because of their poor knowledge. However an

attempt has been made to prepare as accurately as possible.

The study has restricted to users of motorcycles

The study has done within the Shimoga city limits

Samples chaser by me is 50 responders who are very small compare

the market size.

Due to the lack of constraints and shortage of anthers resources.


Hero Honda's Mission

Hero Honda's Mandate

Board of Directors

Key Milestones of Hero Honda


Chapter – 2

COMPANY PROFILE

COMPANY PROFILE

Hero Honda was first started in January 19, 1984 Gurgaon,

Haryana, India as a joint venture of the Hero group(India) and Honda

motor co. ltd(Japan). Hero Honda is India’s Number one two wheeler

company.

Hero Honda has been the world’s biggest manufacture of two

wheeler motorized vehicle since 2001, when it produced 1.3 million

motorbikes in a single year.

During the 80’s Hero Honda become the first company in India to

prove that it was possible to drive a vehicle without polluting the roads.

The company introduced new generation motorcycles that set industry

benchmarks for fuel thrift and low emission.

Hero Honda product range today commands a market share of

48%, making it a veritable giant in the industry by way of technology

excellence, an extensive dealer network, and you have one of most

customer oriented company. Customer satisfaction and high quality

product the strength of Honda technology and hero Honda groups

dynamism has helped hero Honda motors limited fortune and exceed

limit.


Over 19 million hero Honda two wheeler tread Indian roads today.

These are almost as many the number of people in Finland, Ireland and

Sweden put together.

The joint venture between India's Hero Group and Honda Motor

Company, Japan has not only created the world's single largest two

wheeler company but also one of the most successful joint ventures

worldwide.

During the 80s, Hero Honda became the first company in India to

prove that it was possible to drive a vehicle without polluting the roads.

The company introduced new generation motorcycles that set industry

benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut

it - Forget it' campaign captured the imagination of commuters across

India, and Hero Honda sold millions of bikes purely on the commitment

of increased mileage.

Over 20 million Hero Honda two wheelers tread Indian roads

today. These are almost as many as the number of people in Finland,

Ireland and Sweden put together!


Hero Honda has consistently grown at double digits since

inception; and today, every second motorcycle sold in the country is a

Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top

-selling motorcycle – Splendor. This festive season, the company sold

half a million two wheelers in a single month—a feat unparalleled in

global automotive history.

Hero Honda bikes currently roll out from its three globally

benchmarked manufacturing facilities. Two of these are based at

Dharuhera and Gurgaon in Haryana and the third state of the art

manufacturing facility was inaugurated at Haridwar, Uttrakhand in April

this year. These plants together are capable of producing out 4.4 million

units per year.

Hero Honda's extensive sales and service network now spans over

3000 customer touch points. These comprise a mix of dealerships,

service and spare points, spare parts stockiest and authorized

representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique

CRM initiative - Hero Honda Passport Program, one of the largest

programs of this kind in the world, has over 3 million members on its


roster. The program has not only helped Hero Honda understand its

customers and deliver value at different price points, but has also created

a loyal community of brand ambassadors.

Having reached an unassailable pole position in the Indian two

wheeler market, Hero Honda is constantly working towards

consolidating its position in the market place. The company believes that

changing demographic profile of India, increasing urbanization and the

empowerment of rural India will add millions of new families to the

economic mainstream. This would provide the growth ballast that would

sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the

Chairman, Hero Honda Motors succinctly points out, "We pioneered

India's motorcycle industry, and it's our responsibility now to take

the industry to the next level. We'll do all it takes to reach there.''

HERO HONDA'S MISSION

Hero Honda’s mission is to strive for synergy between

technology, systems and human resources, to produce products and

services that meet the quality, performance and price aspirations of its

customers. At the same time maintain the highest standards of ethics and

social responsibilities.


This mission is what drives Hero Honda to new heights in

excellence and helps the organization forge a unique and mutually

beneficial relationship with all its stake holders.

HERO HONDA'S MANDATE

Hero Honda is a world leader because of its excellent manpower,

proven management, extensive dealer network, efficient supply chain

and world-class products with cutting edge technology from Honda

Motor Company, Japan. The teamwork and commitment are manifested

in the highest level of customer satisfaction, and this goes a long way

towards reinforcing its leadership status.

Board of Directors

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director & CEO

3 Mr. Toshiaki Nakagawa Joint Managing Director

4 Mr. Sumihisa Fukuda Technical Director

5 Mr. Om Prakash Munjal Non-executive Director

6 Mr. Sunil Kant Munjal Non-executive Director

7 Mr. Masahiro Takedagawa Non-executive Director


http://www.herohonda.com/#7







8 Mr. Satoshi Matsuzawa

(Alternate Director to Mr. Takashi Nagai) Non-executive Director

9 Mr. Pradeep Dinodia Non-executive & Independent Director

10 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent

Director

11 Mr. Analjit Singh Non-executive & Independent Director

12 Dr. Pritam Singh Non-executive & Independent Director

13 Ms. Shobhana Bhartia Non-executive & Independent Director

14 Mr. Sunil Bharti Mittal Non-executive & Independent Director

15. Mr. Meleveetil Damodaran Non-executive & Independent Director

16. Mr. Arun Nath Maira Non-executive & Independent Director












KEY MILESTONES OF HERO HONDA

Year Event

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan

signed

Shareholders Agreement signed

1984 Hero Honda Motors Ltd. incorporated

1985 First motorcycle "CD 100" rolled out

1987 100,000th motorcycle produced

1989 New motorcycle model - "Sleek" introduced

1991 New motorcycle model - "CD 100 SS" introduced

500,000th motorcycle produced

1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory

of founder Managing Director, Mr. Raman Kant Munjal

1994 New motorcycle model - "Splendor" introduced

1,000,000th motorcycle produced

1997 New motorcycle model - "Street" introduced

Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated


1998 2,000,000th motorcycle produced

1999 New motorcycle model - "CBZ" introduced

Environment Management System of Dharuhera Plant certified with

ISO-14001 by DNV Holland

Raman Munjal Memorial Hospital inaugurated - A Hospital in the

memory of founder Managing Director, Mr. Raman Kant Munjal

2000 4,000,000th motorcycle produced

Environment Management System of Gurgaon Plant certified ISO-

14001 by DNV Holland

Splendor declared 'World No. 1' - largest selling single two-wheeler

model

"Hero Honda Passport Programme" - CRM Programme launched

2001 New motorcycle model - "Passion" introduced

One million production in one single year

New motorcycle model - "Joy" introduced

5,000,000th motorcycle produced

2002 New motorcycle model - "Dawn" introduced

New motorcycle model - "Ambition" introduced

Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,


Harbhajan Singh and Zaheer Khan as Brand Ambassadors

2003 Becomes the first Indian Company to cross the cumulative 7 million

sales mark

Splendor has emerged as the World's largest selling model for the

third calendar year in a row (2000, 2001, 2002)

New motorcycle model - "CD Dawn" introduced

New motorcycle model - "Splendor +" introduced

New motorcycle model - "Passion Plus" introduced

New motorcycle model - "Karizma" introduced

2004 New motorcycle model - "Ambition 135" introduced

Hero Honda became the World No. 1 Company for the third

consecutive year.

Crossed sales of over 2 million units in a single year, a global

record.

Splendor - World's largest selling motorcycle crossed the 5 million

mark

New motorcycle model - "CBZ*" introduced

Joint Technical Agreement renewed

Total sales crossed a record of 10 million motorcycles

2005 Hero Honda is the World No. 1 for the 4th year in a row


New motorcycle model - "Super Splendor" introduced

New motorcycle model - "CD Deluxe" introduced

New motorcycle model - "Glamour" introduced

New motorcycle model - "Achiever" introduced

First Scooter model from Hero Honda - "Pleasure" introduced

2005 Hero Honda is the World No. 1 for the 4th year in a row

New motorcycle model - "Super Splendor" introduced

New motorcycle model - "CD Deluxe" introduced

New motorcycle model - "Glamour" introduced

New motorcycle model - "Achiever" introduced

First Scooter model from Hero Honda - "Pleasure"

introduced

2006 Hero Honda is the World No. 1 for

the 5th year in a row

2007 Hero Honda is the World No. 1 for the 6th

year in a row

New 'Splendor NXG' launched

New 'CD Deluxe' launched

New 'Passion Plus' launched

New motorcycle model 'Hunk' launched

20 million production milestone achieved

2008 Hero Honda Haridwar Plant inauguration

New 'Pleasure' launched


Splendor NXG lauched with power start

feature

New motorcycle model 'Passion Pro'

launched

New 'CBZ Xtreme' launched

25 million production milestone achieved

CD Deluxe lauched with power start feature

New 'Glamour' launched

New 'Glamour Fi' launched

200

9

Hunk' (Limited Edition) launched

Splendor completed 11 million production

landmark

New motorcycle model 'Karizma - ZMR'

launched

Silver jubilee celebrations


PROMINENT AWARDS TO THE COMPANY

Year Awards & Recognitions

2008 NDTV Profit Business Leadership Award 2008 - Hero Honda

Wins the Coveted "NDTV Profit Business Leadership Award

2008"

Top Gear Design Awards 2008 - Hunk Bike of the Year Award

NDTV Profit Car India & Bike India Awards - NDTV

“Viewers’ Choice Award” to Hunk in Bike category

India Times Mindscape and Savile Row (A Forbes Group

Venture) Loyalty Awards - “Customer and Brand Loyalty

Award” in Automobile (two-wheeler) sector

Asian Retail Congress Award for Retail Excellence (Strategies

and Solutions of business innovation and transformation) - Best

Customer Loyalty Program in Automobile category

NDTV Profit Car India & Bike India Awards - Bike

Manufacturer of the year

Overdrive Magazine - Bike Manufacturer of the year

TNS Voice of the Customer Awards:

No.1 executive motorcycle Splendor NXG


No.1 standard motorcycle CD Deluxe

No. premium motorcycle CBZ Xtreme

2007 The NDTV Profit Car India & Bike India Awards 2007 in the

following category:

Overall "Bike of the Year" - CBZ X-treme

"Bike of the Year" - CBZ X-treme (up to 150 cc category)

"Bike Technology of the Year" - Glam out PGM FI

"Auto Tech of the Year" - Glam out PGM FI by Overdrive

Magazine.

"Bike of the Year" - CBZ X-treme by Overdrive Magazine.

Ranked CBZ X-treme "Bike of the Year" - by B S Motoring

Magazine

“Most Trusted Company” , by TNS Voice of the Customer

Awards 2006.

CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of

the Customer Awards 2006.

2006 Adjudged 7th Top Indian Company by Wall street Journal Asia

(Top Indian Two Wheeler Company).

One of the 8 Indian companies to enter the Forbes top 200 list of


world’s most reputed companies.

No. 1 in automobile industry by TNS Corporate Social

Responsibility Award.

Best in its class awards for each category by TNS Total

Customer Satisfaction Awards 2006:

Splendor Plus (Executive)

CD Deluxe (Entry)

Pleasure (Gearless Scooters)

Splendor & Passion - Top two models in two wheeler category by

ET Brand Equity Survey 2006.

Adjudged 7th Top Indian Company by Wall street Journal Asia

(Top Indian Two Wheeler Company).

Top Indian company in the Automobile - Two Wheeler sector by

Dun & Bradstreet - American Express Corporate Awards

2006.

Hero Honda Splendor rated as India's most preferred two-wheeler

brand at the Awaaz Consumer Awards 2006.

Certificate of Export Excellence for outstanding export performance during

2003-04 for two-wheeler & three- wheelers - Complete (Non SSI) by


Engineering Export Promotion Council.

The NDTV Profit Car India & Bike India Awards 2006 in the

following category:

Bike Maker of the Year

Bike of the Year - Achiever

Bike of the Year - Achiever (up to 150 cc category)

Bike of the Year - Glamour (up to 125 cc category)

NDTV Viewers' Choice Award to Glamour in the bike

category

2005 Awaaz Consumer Awards 2005 - India's most preferred two-

wheeler brand by CNBC in the 'Automobiles' category.

Bike Maker of the Year Award by Overdrive Magazine.

ICWAI National Award for Excellence (Second) in Cost

Management 2004 in the private sector category by ICWAI.

10th Motilal Oswal Wealth Creator Award for as the most

consistent wealth creator for the period 1991-2005.

2004 Winner of the Review 200 – Asia's Leading Companies Award

(3rd Rank amongst the top 10 Indian companies).


GVC Level 1 (Highest Rating) by CRISIL for corporate

Governance.

Adjudged as the Best Value Creator - Large Size Companies

2003-04 by The Outlook Money.

Corporate Excellence Award 2004 by Indian Institute of

Materials Management.

Adjudged as the Organization with Innovative HR Practices by

HT Power Jobs for HR Excellence.

ICSI National Award for Excellence in Corporate Governance

2004 by The Institute of Company Secretaries of India.

2003 Winner of the Review 200 - Asia 's Leading Companies Award

(3rd Rank amongst the top 10 Indian companies).

Most Respected Company in Automobile Sector by Business

World.

Bike Maker of the Year by Overdrive Magazine.

2002 Bike Maker of the Year by Overdrive Magazine.


Winner of the Review 200 - Asia 's Leading Companies Award

(4th Rank amongst the top 10 Indian companies).

Company of the Year of ET Awards for Corporate Excellence.

Ranked 4th in 'Overall Best Managed Company' category, ranked

3rd in 'Best Financial Management' and 'Best Operational

Efficiency' category, ranked 6th in 'Overall Best Investor

Relations' category, by Asia money.

Highest Wealth Creating Company of the Year Award by the

Money.

GVC Level 1 (Highest Rating) by CRISIL for Corporate

Governance.

2001 Bike Maker of the Year by Overdrive Magazine.

Winner of the Review 200 - Asia 's Leading Companies Award

(9th Rank amongst the top 10 Indian Companies).

Winner of Three Leaves Award for showing Corporate

Environment Responsibility in the Automobile Sector by Center

for Science & Environment.


1999 National Productivity Award for the Best Productivity Award in

the category of Automobile & Tractor presented by Vice

President of India.

1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd.

on being ranked 9th amongst the most investor rewarding

companies in India.

1995 National Award for outstanding contribution to the Development

of Indian Small Scale Industry (NSIC Award - Presented by

President of India).

1991 Economic Times-Harvard Business School Award for Corporate

Performance to Hero Honda Motors Ltd.


Hero Honda Passion Plus

Technical specifications of Hero Honda Passion Plus


Chapter – 3

PRODUCT PROFILE

PRODUCT PROFILE


The Hero Honda Passion Plus is an upgraded version of the

Passion, Hero Honda's trusted workhorse in the executive segment.

The Passion Plus is equipped with a four-stroke, air-cooled,

single cylinder engine that generates a piston displacement of 97.2cc.

The suspension set up consists of telescopic hydraulic forks at the front

and swing arm with adjustable hydraulic dampers at the rear.

The Passion Plus incorporates a host of new styling features

including two-tone colours, body coloured mirrors, white dial

instrument cluster and a wider pillion grip. New multi-reflector

headlight and winkers add to the glamour quotient.

The Passion Plus comes with an optional front disc brake for

improved braking. It attains a respectable maximum speed of 85kph

and has a fuel tank capacity of 12.8 liters.


Hero Honda Passion Plus Technical Specifications

Engine 4-Stroke, Single Cylinder, Air-Cooled OHC

Displacement 97.2cc

Max Power 7.5 PS @ 8000 rpm

Ignition Electronic CDI

Frame Tubular Double cradle

Head Light Halogen Bulb 35 / 35W

Final Drive Roller Chain

Battery 12V - 2.5 Ah

Starting Kick Starter

Suspension (Front) Telescopic Hydraulic Fork

Suspension (Rear)Swing Arm with 5 step adjustable hydraulic

damper


Wheelbase 1235 mm

Ground clearance 160 mm

Kerb weight 116 kgs

Tyre size (Front) 2.75 x 18 - 4 PR / 42 P

Tyre size (Rear) 3.00 x 18 - 4 / 6 PR

Width 720 mm

Height 1060 mm

Length 1980 mm

Brakes (Front)Internal Expanding Shoes type (130 mm) /

Hydraulic Disc type (Optional)

Brakes (Rear) Internal Expanding Shoes type (130 mm)

Clutch Multi-Plate wet type

Max Speed 85 kmph

Gear box 4 Speed constant mesh

Fuel tank capacity 12.8 L (Reserve : 1.1 L)


With the maximum power of 7.5 PS @ 8000 rpm, this comes with

4 stroke single cylinder air-cooled OHC engine.


Its tubular double cradle frame along with its 9 new two-tone

body colors and two tone front fender give its style statement to the

extremely finicky bike lovers. To mention few more styling features, this

bike is equipped with body color rear view mirror, aluminum die cast

rear grip, heat protector on the muffler, new dials in the instrument panel

etc.

Its enough luggage space with locking facility, lockable seat and

helmet holder are the important features for rider's convenience. Comfort

of the journey is defined by the arrangement of adjustable rear cushion,

wide and spacious seat and broad rear tyre.

Its wider wheel base provides proper safety to the biker. Safety of

riding is further taken care by the arrangement of several lighting fitting

like position lamp, side reflector, headlight with halogen lamp, multi

reflector winker etc.


It is found in different colors:

Moon Yellow

Cloud Silver

Amranth Maroon

Tornado Grey

Tahitian Blue

Black with Magna Red Stripes

Black with Purple Stripes

Candy Blazing Red

Turquoise Blue

Tasmanian Green

Black with Orange Stripes


Technical specifications of hero Honda passion plus

Dimension & Weight

Overall height 1060 mm

Overall length 1980 mm

Overall Width 720 mm

Wheelbase 1235 mm

Ground Clearance 160 mm

Kerb weight 116 kg

Fuel Tank Capacity 12.8 Litre

Engine

Type Air - Cooled OHC

Stroke (2/4) 4-stroke

No. of cylinders Single Cylinder

Displacement 97.2 cc

Electrical 12 V-2.5 Ah

Transmission

No. of Gears 4 Speed Constant Mesh

Clutch Multi-Plate Wet Type

Performance

Maximum Power 7.5 PS @ 8000 rpm

Start Kick Starter

Suspensions

Front Telescopic Hydraulic Fork

RearSwing Arm with 5 step adjustable hydraulic damper

Brakes

FrontInternal Expanding Shoes Type 130mm/ Hydraulic Disc Type (Optional)

Rear Internal Expanding Shoes Type 130 mm

Tyres


Front 2.75 x 18” - 4 PR / 42 P

Rear 3.00 x 18” - 4 / 6 PR

Source:

CHAPTER-4


HISTORY OF TRANSPORTATION AND MOTORCYCLES

History of Transportation

Development of Transportation

Automobiles

History of Motorcycle

The Development of Machines

Manufacture of Two-Wheelers In India

Future For India Two Wheeler Industry


HISTORY OF TRANSPORTATION AND MOTORCYCLES

History of Transportation

Transportation means movement of and his maters from one

place to another in any part of earth It is the convergence or the act of

transporting from times immemorial main has been able to move him

powerfully influenced by easy ink surface of the earth/

In spite of adverse circumstance man by hammering nature

whether it be directly or indirectly has explored and exploited the

resources of the earth, the wheels the sails, the steam engine the internal

combustion. Engine the electronic motor are the few landmarks in

transportation. The greatest break through man in the technology of

flight promise of 21st century approached to be copped by the rocket

engine. By this, main was free from dependence or earth atmospheres

and permitted him to visualize traveling to the other places.

Development of Transportation

Before the close of 19 th century, although for two decades,

there was much experimentation in construe of vehicles powered by the


interment combustion engine. The full impact felt by forms of transport

was product. Before the first world road transport, which had begun to

encroach on rail and water great strides between the was and challenged

rail at the chief of both passenger and goods in the 2 decades following

world war II

Automobiles

A self-propertied passenger vehicle designed to be operated on

ordinary roads may be called an automobile. According to the services

rendered the general motor vehicle may be classified into several types

namely motorcar, motorcycle, scooter etc. All these vehicles certainly

require fuel. This fuel may be either pectoral or diesel. They are the

essential fuel required for automobile operation. But in the present

circumstances, as is knows to all the natural resources of petrol and

diesel being consumed rapidly which alert us the need of a new fuel for

which experimentation is going on for instance the solar energy is trying

to be experimental with.


History of Motorcycle

A motorcycle is a vehicle, which the principles of

bicycle and the internal combustion entire are combined. The internal

combustion engine generally is a gasoline engine. The term covers a

range of machine form 50cc piston displacement or below (mopeds or

motorcycles) to 100cc multiple cylinder models of which the U.S Harley

– Davidson and India V T wins, the British 1000cc square 4 aerial, and

the 4 cylinder. Italian M.V Augusta is a representative. The term

motorcycles also covers motor scooters, which have power until from

50cc to 250 cc.

An Englishmen, Edward butter the first motorcycle in 1884 but

the first motorcycle to appear publicity was one built by “Gottlied

Daimer” of can start, Wurttemberg of germane in 1885 Motorcycle did

not attain even slight public popularity until toward the end of 19 th

century. French and Belgium designers were among the markets of the

practical motorcycle engines and motorcycle increasing steadily

throughout the first 30 years of the20th century. In both world wars,

motorcycles were widely used for military purposes and after World

War II, an appreciation of the remarkable revival of public interest in


motorcycle, mopeds and scooter. In the united states the year after the

world be compared with that western Europe Although at times, the

continuing popularity of two-wheelers transport has been questioned,

there is no doubt that it was firmly established in the second half of the

20th century the motor provided a means of individual powered transport,

combining reliability, economy and comfort young people had always

been quick to appreciate its advantages moreover the sporty and travel

appeal of the two-wheeler expanded yearly

The Development of Machines

The development of motorcycle was steady in the formative years

positioning of the poor unit varied but by 1910, designers had

recognized that the most practical point was two and central later

motorcycle or were attached by long belts and plates to frames. Frames

were building up from steel tubing joined by either welding or barging.

Early single cylinder commercial motorcycle persisted in the

second half of 20th were four strokes, in which values were employed

with the compressing firing in one direction (upward or down word)

only many below 250cc capacity were 2 strokes through a succession of


passage wall and parts, The European method of rating an engine is by

the volumetric. The house power rating is used in some countries,

including the United stares a rough equivalent in between 8to10 HP per

100cc for models with 2 to 4 cylinders.

Multiple cylinders ensure smooth running and because light

weight models cheap to run and easy to maintain two of the foremost

British design the four strokes 192cc water cooled velocity LE and the 2

strake 250cc aerial had was for themselves for most positions

combustive and ignition were greatly improved over even the method of

years earlier and bore title resemblance to the sedimentary forms on

pioneer motorcycles the combustive was a compact and reliable

instrument measuring. The sparsely the prepositions of fuel and able to

serve indefinitely without major adjustments. Elementary tube ignition

had given way to advance forms of electrical generation by means of

magnetic or an induction coil

The magneto was either separate price of mechanism driver from

the engine by means of gearing a chains or more integral with the

flywheel.


Manufacture of Two-Wheelers In India

Most of the two-wheelers industries do not manufacture all the

parts, usually orders are placed the best industries which have capacity

to manufacture the right quality and quality in a specified time certain

industries purchase spare form small industries as per the instructions

given by the government to develop the small industries.

The two-wheeler industry manufacture only the main parts like

engine, gear unites wheel drums etc. where as they purchase combustor

form worlds best manufacture like “SPACO” “MICARBO”

“ORBITAL” Because this is the part which helps for the better mileage.

Other parts like tyres, tubes, bearings, speedometer, shack absorbers

horns, bulbs, cables etc, are purchased from certain recognized

industries. Certain other things like wiring plastic and fiber parts seats

etc are purchased from small-scale units.

In the forgoing steel sheets are converted into this needs like body

cover chassis and other welded by electrolysis process, it is then painted.

The parts are then sent to assembly section. The vehicles are then taken


into test ride on test tracks. If the vehicles perform. Well to the

standards, the vehicle is ready for dispatch.

Future For India Two Wheeler Industry

Two wheelers in India is a glowing market which no doubt by the

turn of country will become the largest market users look forward to area

of choice, as they have an option form several highly quality products

which are priced and available at reasonable cast.

As the “eighties” faced a tremendous growth of two-wheeler over 4

fold jumping from 4.20 lakh in the year 1980 to 1724 laks 1989. But the

Nineties

“Hold out great challenges ahead. If eighties was the decade for quality

“mine these could be the decade for quality. Engines with higher fuel

efficiently low maintenance cost excellent after sales services

penetration in to semi urban and rural arrears are the important factors

for survival customers is a ware of the latest technology of the products

the buys.


Chapter-5

DEALER PROFILE

(MYTHRI MOTORS)

Introduction

Capital structure of the firm

Infra structure Facilities

Organization chart


DEALER PROFILE

INTRODUCTION

The firm was established in 19-March-2007. The firm is located in

Shankar mutt road, Shimoga. The owner of the firm Mr. Raghavendra.

Mythri motors have sub- dealers at the following places.

1. Bhadhravathi

2. Shikaripura

3. Shiralakoppa

4. Thirthalli

CAPITAL STRUCTURE:

The owner contributed and invested around Rs.40 lacks for the

establishment of the firm as deposited in the company. And a sum of

Rs.30 lacks is used to purchase of spare parts and to meet other expenses

of the showroom at present

Invested capital has increased Rs.1 crore to 2 crore.

WORKING HOURS IN MYTHRI MOTORS:

In Mythri motors, the working hours is

Morning : 9.30 TO 1.30

Lunch break : 1.30 TO 2.30


After noon : 2.30 TO 6.30

There is no shift system in this firm Sunday is weekly holiday.

INFRASTRUCTURE FACILITIES:

1. Land and building:

The firm has its own land whose area is 13,000 sq feet. Including

showroom, workshop spare parts section.

2. Power:

The total electric power used by the firm is approx.45 HP per

month and the same is supplied by KPTCL.

3. Machinery:

The firm is well equipped with all required tools and machines

those are required for the servicing of a vehicles.

Some of the important machines are as follows.

1. Generator : Rs. 1, 25,000

2. Air compressor : Rs.80, 000

3. Water pump : Rs. 60,000

The total value of the machinery in the firm is Rs.50,00,000

4. Man power:

The firm has sufficient staff.They 30 peoples in the showroom

working in the different department. 15 peoples are working in


workshop. Which is a very important section in the showroom 11

peoples are in the different departments as follows.

1. Spare department : 4

2. Sales department : 4

3. Account department : 1

4. Cashier : 2

Sales executives 4 members and 1 man works from out side.

2. Office staff of the firm:

The office staff includes

1. Manager.

2. Reception.

3. Purchase and invoice.

4. Sales executives.

5. Accountant.

6. Cashier

7. Clerk.

8. Typist.

9. Store keeper.

10. Watch man.


Mythri motors is authorized dealer of Hero Honda. The

firm deals with the following two wheeler vehicles.

1. Hero Honda Splendor +.

2. Hero Honda Splendor.

3. Passion Plus.

4. Hero Honda Karishma.

5. Hero Honda Hunk.

6. Hero Honda Glamour.

7. Hero Honda Ambition 135.

8. Hero Honda Preasure.

And also the firm deals Hero Honda companies

23 models bikes.

SALES SPECIFICATION:

FOLLOWING IS THE SHOWN MONTH WISE 2008.

Sales in Mythri motors increased every month , as two-wheeler

has become commons vehicles, sales is increased day by day.

GENERAL INTRODUCTION TO TWO- WHEELERS

The two wheeler industry has recently witnessed a reversal in it’s

frontlines and the sharp rise in demand for two wheelers during the few

months has fuelled unbridled optimum about the countries, but the


industry itself would do well to adopt a more restrained posture in it’s

recently rediscovered. Solubrious environment and learn some lessons

from it’s narrowing journey of the past few years. For raising on two

wheelers rough terrain can be pretty tricky business.

During the first 2 decades of independent India, the two wheelers

industry has more or less monopolized by two or three major

manufacturer with an assured market. In that monopolistic market

people wailed for longer period to get a vehicle there by restricting their

choice. In the seventies, there was a drastic increase in the petroleum

price international markets. This led to the development of fuel economy

vehicles in Japan. Government of India in 1980’s liberalized licensing of

manufacturing of two wheelers vehicles in large scale with foreign

collaboration. This drastic change in policy opened the doors of the

country for the entry of Japanese manufactured vehicles.

Consequently waiting for the vehicle got reduced the monopoly

market turned into a buyers market.

INTRODUCTION TO HERO HONDA LTD (HHML)

HHML Company was established in the year 1983. Its factory is

situated in Haryana. Ti’s head office is located at New Delhi. It has got

four regional offices at four centres.


HHML started it’s commercial production in 1985 (that is to say

they launched their hero Honda 100 cc bikes on the India road ). Hero

Honda motors limited started manufacturing 100 cc bikes in a joint

venture with one of the world’s largest automotive makers. In Honda

motors company Japan. In 1986 an air force team toured the length and

breadth of the country on Hero Honda CD 100,s launching every state

and covering nearly 15,000 K.M . In 1987 another air force team

negotiated the world’s highest motor able roads. In doing so, they lagged

more than 5,000 K.M over tough mountainous terrain completely trouble

free.

Today Hero Honda motors limited, has done tremendous job in

the economic development of an economy. They have marked share of

55% in the 100 cc motors cycles category. Which shows that the

company in the shortest periods has gone to the top level in spite of the

stiff competition.

STATEMENT OF HONDA MOTOR’S LTD, JAPAN

The company is proud to announce “Honda reaches the

cumulative production of 100 million cycles. The company has become

world’s No.1 , they has been made possible through the efforts of all

Honda associated world’s wide.


ORGANIZATION CHART


Managing Director

Sales Incharge

SparesIncharge

WorksManager

Accounts Incharge

ServiceAdvisor

Sales Person

1 computeroperator

3 staff1 computer

operator

3 service supervisor

Mechanics& Helpers

2 staff

The marketing mix strategy of the firm

Marketing is analysis planning and controlling the firm customer

and the resources policies, activities with a view to satisfy the needs and

wants of the chaser customs can be attracted by the following four ways

namely

1) Product

2) Price

3) Promotion

Or of an article in terms of money. Without it we cannot buy or

sale any thing price of a product consists of the physical produce product

plus the bundle of expectations. The product should be worth the price

only then would be the consumer bean satisfied. Thus is case of the

Hero Honda motor limited they have fixed reasonable prices for their

vehicles and thus great demand in the market.

Promotion

It is an activity connected with the promoting the sales. It may

also mean market communication; Promoting involves advertising


personnel dealing dealers and soles promotions advertising mean

nothing but a paid form of non-personnel preservation and promotion

ideas. Good services by an identified sponsor It is a form of publicity.

Soles promotion plans are required to attract the attention of the

consumer and created a demand for the product.

Advertising planning at Sree Mythri

The advertising policies adopted by the Sree Mythri are as follows:

1) News advertisement

2) Demonstration of the vehicles in rural areas through mobile

service van

3) Organizing sports of other cultural activities

4) Recently by the cable TV advertisements

Distribution

It is the flow of goods from the producers or the manufactures to

the ultimate consumers distillation canned represent a chain of

middlemen participating in the transferring of goods some of the

channels are:-

a) Manufactures-whole sales-Retailers- consumers

b) Manufactures- sales man-Dealers – consumers

c) Manufactures-Retailers-consumers

d) Manufactures-consumers


In case of Sree Mythri they still the products after receiving from

the manufactures that is Hero Honda limited. As it is the authorized

dealers of Hero Honda in Shimoga district

Mythri Motors

Price list of Hero Honda motorbikes

Model Vehicle cost

Life tax

Insurance Ragd charge

HP enters charge

Total reg

On road

Passion 42.590 3,280 960 485 100 4,825 47,415Passion plus DS

45,225 3,483 1,005 485 100 5,075 50,298

Hero Honda CD

37,790 2,910 877 485 100 4,375 42,829

Splendor plus

37,790 3,028 903 485 100 4,516 43,829

Splendor NXG

40,590 3,126 925 485 100 4.636 45.226

Dawn 36.764 2.831 859 485 100 4.275 41.039CD-Dawn 32,412 2,496 785 485 100 3,866 36,278AMB DRUM

45,390 3,495 1,008 485 100 5,088 50,478

AMB DISH

48,113 3.705 1,055 485 100 5,345 53,458

AMB SELE

52,714 4,059 1,134 485 100 5,778 58,492

CBZ DISC 52,388 4,034 1,190 485 100 5,809 58,197CBZ GOLD

52,925 4.075 1,287 485 100 5,859 58,784

CBZ SELE 57,769 4,448 1,287 485 100 6,320 64,089AMB 135 DR

45,390 3,495 1,008 485 100 5,099 50,478

KARIZMA 80,270 6,181 1,693 485 100 8,459 88,729


Table shows yearly sales of the Sree Mythri

Year Sales

2002-2003 2,4002003-2004 3,4002004-2005 4,4002005-2006 5,4002006-2007 6,7002007-2008 7,5002008-2009 7,900


Chapter-6

SURVEY ANALYSIS


SURVEY ANALYSIS

This Chapter deals with the analysis of data collected from the

survey of customer opinions about the Hero Honda Passion

Motorcycle.

The data has been analyzed with reference to the stages involved

in the purchase decision process of consumers vise; need arousal,

information search, and evaluation of alternatives, purchase decision and

post purchase behavior of consumer.

In the case of study on consumer behavior the respondents play

vital role. Individuals and groups who satisfy their needs by obtaining

products or value from enterprises involved in the manufacture of such

products or provision of such services are called consumers.

In this chapter, we have analyzed the data of respondents. This

would necessitate obtaining the accurate demographic profile of the

respondents.

A convenient sampling technique was made use of for this survey

and the number of respondents chosen was 50.


1. Respondents Age Group

The following table reveals the classification of Respondents

according to their age group.

Table-1

Classification of respondents based on age.

Source: Field survey

Table-1 indicates the age group of respondents out of which 16%

of total belong to the age group of below 35 years, 20% respondents

belong to the age group of 25 to 30 years. 42% of respondents belong to

the age group of 30 to 35 years and the remaining 22% belong to the age

group of 35 years and above.

Dr. Ambedkar BBM College

Age Groups No of Respondents Percentage

Below 25 8 16

25 to 30 10 20

30 to 35 21 42

35 & above 11 22

Total 50 100

60

Graph shows classification of respondents based on age


2. Educational qualification of respondents

The Educational qualification of respondents has been classified

into 5 categories as shown in the following table.

Table-2

Classification of respondents based on Education


Table-2 indicates the educational qualifications of respondents.

Out of total No. Of Respondents 42% are educated up to graduation,

14% up to PUC 8% up to SSLC, 32% of respondents educated up to post

graduation and only 4% of respondents have other qualification.


Education Level No of Respondent Percentage

Up to SSLC 4 8

PUC 7 14

Graduates 21 42

Post Graduates 16 32

Others 2 4

Total 50 100

62

Graph shows educational qualification of respondents


3. Occupational pattern:

Occupation refers to the kind of work with which an individual

becomes completely engaged. It is also denotes the habitual

employment, profession, craft or trade of an individual. It is an

instrument of livelihood and an essential factor in society.

In our study the occupation of the respondents has been classified

into 5 categories as shown in the table-3

Table -3

Classification of respondents based on occupation.


Occupation No. Of Respondents Percentage

Gove Employee 6 12

Private Employee 19 38

Business man 13 26

Agriculture 7 14

Any other 5 10

Total 50 100

64


Table 3 and clearly indicates the occupation of respondents. Out

of the total number of respondents 26% belongs the business class, 10%

belongs to the student’s folk, 12% of respondents are government

employees, 38% belongs to private employees and the remaining 14% of

respondents are agriculturist.

Graph shows classification of respondents based on occupation


4. Income Group (Per Annum)

Income is considered to be one of the main determinants of one’s

social and economic position. The statuses of individual differ on

account of income variation within the same occupation. It is the

income, which reflects the standard of living in the society. The

following table represents yearly income of the respondents.

Table 4

Classification of respondent Based on income

Source: Field Survey


Income Group No. of Respondents Percentage

Below Rs 5000 6 12

5000 to 10000 12 24

10000 to 15000 18 36

15000 and above 14 28

Total 50 100

66

Table 4 indicates income group of respondents, out of the total

respondents 12% belongs to the income group of Below Rs 5000, 24%

belongs to the income group of 5000 to 10000, 36% belongs to the

income group of 10000 to 15000, and remaining 28% belongs to the

income group of 15000 to Above.

Graph shows classification of respondent Based on income


5) Different brands of motorcycles possessed by the respondents

The fallowing table respondents the owners of different brands of

motorcycles.

Table -5

Owners different brands of motorcycles.

Difference brands No. of

Respondents

Percentage

Hero Honda 20 40

Royal Enfield 15 30

TVS Suzuki 10 20

Bajaj 5 10

Total 50 100

Source: field survey

Table-6 indicates the owners of different brands of vehicle, out of

total respondents 40% respondents owned Hero Honda. 30%

respondents owned Royal Enfield, 20% of respondent s owned TVS

Motorcycles and remaining 10% of respondents owned Yamaha brand

vehicles.


Graph shows owners different brands of motorcycles


6) Sources of vehicle information

There are Number of sources of gathering the information about a

product or model by the prospective buyer such as mass medias,

pamphlets, mouth to month campaign and others. The degree of impact

of these sources of information and buyers purchase decision making is

illustrated in the below table-5

Table-6

Sources of information about the vehicle

Sources No. of

Respondents

Percentage

Advertisement 15 30

Observations 9 18

Company image 17 34

Friends & relatives 6 12

Publicity 3 6

Other sources 0 0

Total 50 100



Table-5 clearly states that the sources of vehicle information is

largely by company image that is 34% through advertisements 30%

friends and relatives 12% by observation 18% publicity i.e. mouth to

mouth campaign and general trend is only 6%

Graph shoes sources of information about the vehicle


7. Facilitates expected from the dealer.

Table-7

Facilities expected from the dealers

Source: Filed survey

The above table indicates the various facilities expected by the

customers from a dealer the table clearly shows that large number of

customers feels after sales service is very essential and needed, it amount

to 34% of the total respondents. The other important facilities that tare


Facilities Respondents Percentage

After Sale services 17 34

Periodic checking 4 8

Installment facility 19 38

Guarantee 7 14

Others 3 6

Total 50 100

72

expected by the customers from the dealers are installment. Facility,

amounts to 38%, periodic checking 8% and the guarantee, which

amounts to 4%. The other facilities expected by the customers are quick

service; good spare parts execution etc, which amounts to 6% of the total

respondents.

Graph shows facilities expected from the dealers


8. Analysis of PASSION performance

Table – 8

Analysis of PASSION performance

Factors

No of Respondents

TotalGood Fair Bad

Mileage 40 5 5 50

After Sales service 12 23 15 50

Durability 27 19 04 50

Price 6 30 14 50

Maintenance 15 26 9 50

Design & outlook 35 12 3 50

Convenience & safety 25 23 02 50

Performance 36 14 0 50


Graph shows analysis of Passion performance


Buying Decision Process

Consumer, buyer behavior is a process involving a series of

related and sequential stages of activities. The process begins with the

discovery and recognition of an unsatisfied need or ant. It becomes as

drive. Consumers begin a search for information, followed by evaluation

of alternatives and a purchase decision. Then we have a period of post

purchase behavior during which the consumer evaluates the purchase

and the satisfaction it is or is not delivering. Let us now describe briefly

the five steps in the purchase decision Process.

1) Perceived want or desire

Buying process begins when a person begins to feel that a certain

need or desire has assign and it has to be satisfied, Needs may be ignited

by internal stimulus or some external stimulus called a sign or cue. The

intensity of want will indicate the speed with which a person will move

to fulfill the unsatisfied want.

2) Information search

The person will have to search for relevant information about the

brand, location and the manner of obtaining the product. Consumer can

tap many sources of information. E.g. family, friends, neighbors, opinion

leaders etc, markets also provide relevant information through advert


sign, dealers, and sales promotion. We have also mass media like

newspaper. Radio, Television etc.

3) Evaluation of alternatives

Available information can be employed to evaluate the

alternatives (Product or brands). This is the critical stage in the process

of buying, particularly for costly goods. There are several important

elements in the process of evaluation.

A product is viewed as a bundle of attributes. These attributes or

features are used for evaluating alternative brands.

4) Purchase Decision

While the consumer is evaluating the alternatives, He with

develop, some likes and dislikes about the alternative brands. This

attitude toward brands influences his insertion to buy, other factors

influence the intention to purchase are; social factors such as attitude of

reference group members on whom he relies for final selection.

Situational factors like availability, dealer’s terms and conditions, falling

prices due to recession, loss of job or employment etc.

5) Post purchase behavior

Feedback information is important as far as the seller is

concerned. A brand preference naturally repeats sales to a marketer. A


satisfied buyer is a silent advertisement. Is the purchased brand fails to

give the expected satisfaction to the buyer, it affects the sales negatively.

A satisfying experience of a buyer tends to strengthen the brand

preference.

Factors influencing in buying decision of two wheelers

1) Mileage:

Majority of the respondents have considered mileage as a very

significant factor in influencing the selection of two wheelers. The

consumer who is assured of quality of products, then he looks for

minimum operational expenses. Even increasing price of petroleum

products has made the consumer to prefer the vehicles with extra

mileage.

2) Price:

The initial cost of the vehicle is another important influencing

factor in buying decision. This is especially important in a developing

country like India where many people struggle to take both ends meet

together.


Even discount offers, cash down payments, bearing the cost of

registration, insurance, etc, by the dealers have also influenced the

prospective buyers to take buying decisions of two wheelers

3) Appearance:

It is also one of the important which influences in selection of two

wheelers. Every motorcycle has its own appearance. A motorcycle

should be so designed that the consumers should feel pride of owning it.

The younger generation is influenced by this factor.

4) Technology:

Technology plays a vitals role in selection of two wheelers.

Because it brings sophistication into life. It gives more and more comfort

features. So that easy to start, easy to ride, trouble free performance is

achieved.

5) Durability:

When the customer are paying for the product. As the two-

wheeler is a long-term investment. Durability of the bike is an important

factor which influences in buying decision

6) Resale value:

A few respondents have considered resale value of the bike is an

important factor which influences in purchasing. It is so because few


owners have the hobby of charging their vehicles often. The

government service and other employees have stressed more for this

factor and business group have not.

7. Colors:

Now a day’s customer desired to have their bike with different

colors. But they have expressed that they do not have variety of colors

choice. It is also an important factor in buying decision because the

customers are switch over to other motorcycles when they’re desired

colors of bike is not.

8. Less Repair:-

The two-wheeler is a vehicle, which is continuously used. Each

and every buyer expects trouble free performance. So, it is also one of

the important influencing factors while purchasing a motorcycle.

9. Quality:

Now a day’s buyers are becoming quality conscious. The two-

wheeler is an assembly of various parts.

The quality of each and every part is essential in maintaining the

overall quality of the two-wheeler. Some of the respondents have opines

that quality of the motor cycle is also one of the significant factors which

influences in buying decision


10. After sales service:

After sales service rendered by the dealers is also one of the

influences factor while purchasing a motorcycle. People want to

purchase motorcycle at a showroom where after sales service is very

good and quick.

11. Safety driving:

Road grip and other technology of safe riding is a very important

factor influencing in selection of two wheelers. The customer who is

assured of quality of product, then we looks for convenience of riding

even increasing accidents of two wheelers has resulted consumer to

prefer motor cycles which are safe to ride.

12) Credit quality:

When ever the dealers offer credit facility. Then the customers are

gains to purchase motorcycles. Lower as well as middle class people

have stressed this factor as important while purchasing a motorcycle.


Chapter – 7

SUGGESTIONS AND CONCLUSION


Suggestions and Conclusion

After analyzing the responses received from the Hero Honda

Motor Cycle users of different brands with care and thoroughness. The

fallowing conclusions have been drawn. Implementation of it may lead

to greater satisfaction of the needs and wants of consumers as well as a

larger market share and more profitable result manufacturers.

Some findings have also been made for Hero Honda Passion like

Hero Honda Passion, Hero Honda CD SS, Hero Honda Sleek, Hero

Honda Passion, Hero Honda SPLENDOR, Hero Honda STR/ STD, Hero

Honda STR, DLX: Hero Honda CBZ DISC, CBZ GOLD, DAWN:

AMBITION (DRUM), AMBITION (DISC), AMBITION (DISC WITH

SELF), AMB 135, KARIZMA, Passion. Hero Honda Street Joy etc.

After studying the consumer behaviour of these motorcycles as well as

the users of other motorcycles.


FINDINGS: (Findings of motor cycles)

Summaries of the findings drawn are presented below.

Brand Popularity

Hero Honda Passion and Hero Honda Splendor motorcycles are

the most popular motor bikes and respondents are aware of its. The other

vehicles of the same company like, Hero Honda Sleek is awareness

when to Hero Honda Passion are having grater awareness. Nowadays

Passion is number on 1 in market and its competitor TVS Victor and

Boxer have grater demand in market the other companies also realizing a

competitive products in the market.

But Hero Honda Passion is the most popular motorbike specially

the younger generation.

Factors influencing brand choice

Most of the respondents are influenced by the popularity of the

motorbikes, advertisements other factors. Among the popular

motorbikes. Hero Honda is the only bike, which has more number of


users who were influenced by advertisements when compared to the

other va1iable popularity.

Influence of information on motorcycle

Company image advertisements and f1iends and relatives are the

chief methods of receiving information regarding two wheelers. It can be

concluded that there is a close relationship between these three major -

sources of information, Advertisement and friends and relatives could

have led them to try a different motor cycles.

Past is users of the reasons for changes

The chief reason for discontinuing being availability of better

alternative. Price is high when compare to other alternative,

interpersonal influence and decline in quality of spare parts.

Influence of advertisement

Audio-visual media has the greatest influence on the consumer's

awareness and purchase decision of 100 CC motorbikes. It is followed

by the printed media has the least impact.


The findings and conclusions drawn after analyzing the data

collected with reference to Hero Honda Passion are very popular when

compare to other 100 CC bikes, Because Hero Honda Passion have own

company image.

The chief product features, which influence brand choice in the

case of Hero Honda motorbikes, are quality durability, mileage,

technology and price.

The main factors, which influence the bran preference, are

company image among customer. Hero Honda motor limited is best

which is greater popularity of its vehicles.

Suggestions

From the findings and conclusions reached. After the careful study

of the data collected from the survey of consumers of Hero Honda

Passion the following suggestions are put forwarded.

Regarding Hero Honda Passion

Majorities of consumers are not satisfied with the price. Thus

research should be undertaken to reduce the price of the product. Then

this would lead to greater popularity of motorcycles and in case reduce


the price most of The customers like lower level people also willing to

buy it due to its comfort. And it satisfied in all ways to all level of user's

providing space for carrying the luggage, some respondents are want is

providing the space for carrying the luggage.

Safety driving cost are the other factors in the order preference

thus it can been seen that safety driving that is road grip of the vehicle

while riding is considered as very important as compared to it's cost.

The study has revealed that consumer's quality of performance

and mileage as the most important factors influencing the selection of a

two-wheeler.

Company image majority of the consider the company image

while purchasing the bike is an important as fuel economy of the vehicle.

Many of the respondents have indicated that resale value of the

vehicle is important

Spare parts costs are very high compare to other vehicles spare

parts, The researchers should be under taken to reduce the cost of spare

parts the ultimately repair cost is low then this would lead to greater

purchasing activity of Hero Honda Passion.


Majority of the respondents suggested for the improvement of fuel

efficiency of the vehicle, quality reduction in price and better after sales

service.

Some of the respondents suggested for the improvement of shock

absorb bush of the vehicle. Because of shock absorb bush quality is not

good.

Some of the respondents suggested for the tank improvement of

petrol tank durability.

The recent trends should be considered while introducing new

motorcycle in to the market.

The above given suggestion, to some extent provide wealth of

information which it made use of could enable the manufacturers of two

wheelers to formulate a sound marketing strategy to increase this sales to

compete with other two wheeler companies and also to increase the

publicity and to get more profitable results.


Conclusion

The Hero Honda motorbikes are very popular in case of above 25-45

years age group rather than bellow and above this age group.

The major buyers of Hero Honda Passion are from upper middle

class.

The Hero Honda motorbikes are very popular in case of business

class rather than the government service people.

Existing users influence majorities of the buyers.

Most of the buyers are influenced by the advertisement and company

image.

Majority of buyers give importance to mileage because of the higher

fuel cost.

Majority of the users are satisfied with these vehicles.

Few users are not satisfied with the after sales service rendered by

authorized dealers.

Few or most of the users are not satisfied by safety driving


In Hero Honda Passion advertisement the catch world “The new

economy king” and has acquire the more number of buyers.

Annexure

Questionnaire

Bibliography


Questionnaire

Dear Respondents,

I am a student of final year BBM studying in Dr. Ambedkar B.B.M

College, Shimoga. As a part of my study, I have undertaken a project report on

“Marketing of Hero Honda motorcycle with special reference to Hero

Honda Passion Plus” - a case study of “Mythri Motors”, Shimoga.

I would be grateful if you could spare a few moments to fill this

questionnaire and give me some of your valuable suggestions, ‘the

information that is given by you will be used only for academic purpose.

Thanking you,

Yours faithfully

Sandeep .S

1. Name:

2. Address: ___________________

___________________

3. Age group

a. Below 25years [ ] c. 30 to 35years [ ]

b. 25 to 30 years [ ] d. 35years and above [ ]

4. Educational qualification.

a. Up to SSLC [ ] c. Graduation [ ]

b. P.U.C [ ] d. Post Graduation [ ]

e. Any other (specify)---------------

5 Occupation

a. Govt employee [ ] c. Agriculture [ ]

b. Private employee [ ] d. Business [ ]

e. Any other (specify) ___________________

6. Monthly income.

a. Below Rs.5000 [ ] c. Rs.10000 to Rs. 15000 [ ]


b. Rs.5000 to 10000 [ ] d. Rs.15000 and above [ ]

7. Do you own a bike?

Yes [ ] No [ ]

8. If yes, name the brand.

a. Hero Honda [ ] c. TVS Suzuki [ ]

b. Bajaj [ ] d. Royal Enfield [ ]

e. Any other (specify) [ ]

9. Year of purchase_____________

10. Do you ride bike?

a. Regularly [ ] b. Occasionally [ ]

11. You need two-wheeler because of

a. Necessary [ ] c. Prestige [ ]

b. Style [ ] d. Any other specify [ ]

12. How do you come to know about the vehicle?

a. Advertisement [ ] d. Company image [ ]

b. Friends and relatives [ ] e. Publicity [ ]

c. Observation [ ] f. any other-------------

13. If you have come to know through advertisement please name of the

media.

a. News paper [ ] c. ratio [ ]

b. Magazines [ ] d. Television [ ]

14. Are you satisfied with the advertisement of your motorcycle.

Yes [ ] No [ ]

15. Which factors do you consider while purchasing the motorcycle?

(Please rank them in order of your preference)

1. Mileage [ ] 8. Less repair [ ]

2. Price [ ] 9. Credit facility [ ]

3. Appearance [ ] 10. Power /pickup [ ]


4. Technology [ ] 12. Easy to ride [ ]

6. Colors [ ] 13.After sales service [ ]

7. Quantity [ ] 14. Feel proud to own if [ ]

16. What facility do you expect from your dealer?

a. After sales service [ ] d. Installment checking [ ]

b. Periodic checking [ ] e. Guarantee [ ]

c. Any other (please mention) ---------------

17. Are you satisfied with your dealer’s service?

Yes [ ] No [ ]

If no, why? ---------------

18. What is your opinion about the Hero Honda motorcycle.

a. High [ ]

b. Reasonable [ ]

c. Low [ ]

19. What is your opinion about Passion performance? Respect the following?

Excellent Good Fair BadMileagePriceMaintenanceDurabilityDesign and outlookAfter sales serviceConvenience and safetyPerformance

20. Your suggestions:

Thank you for your kind co-operation.Place:Date:

Signature


BIBLIOGRAPHY

Textbooks Referred

Marketing Management. -Philip kotler

Principles of Marketing. -Philip Kotler

Consumer Behavior. -Sjua.R.Nair

Newspaper Referred

Economics Times

The Times of India

Web Site Referred

www.herohonda.com

www.autoindia.com

www.google.com.


http://www.google.com/

http://www.autoindia.com/

http://www.herohonda.com/

Hero Honda Passion

Documents

Transcript of Hero Honda Passion