Twelvesouth.com

Accessories designed exclusively for Mac

PRODUCTS

O Twelve South is here to create beautifully designed accessories exclusively for Apple computers• Bookbook for Macbook and Ipads :

A case looks like an old book to hide and protect your apple product.

PRODUCTS• BookArc and BookArc for air:

Can put your MacBook in vertical position to optimize your office space.

• MagicWand:

This allows you to join your Apple magic trackpad to your Apple wireless keyboard.

O Location:

O Private company categorized under Computers, Peripherals, and Software

O Established in 2008 and incorporated in South Carolina

HISTORY – Informations

Twelve South, LLC357 N Shelmore Boulevard # 2Mount Pleasant, SC 29464-6707

O Estimated Value: $51,512.71 USD

O Estimated Revenue:O $70.10 USD per dayO $2,103.10 USD per monthO $25,587.73 USD per year

O Estimated Pageviews:O 30,960 per dayO 928,789 per monthO 11,300,271 per year

HISTORY – Key figures

O Employs a staff of approximately 7

HISTORY – Site traffic

O Decline of web unique visitors between Feb 10 and Feb 11

O Usability and quality of their products.

O Adaptation of new product (ipad2).

O Possibility of returning the product under 30 days.

O Many terms and information to help the consumer.

O Simplicity and clarity of their website.

STRENGHTS

O Presence on twitter and many products videos.

WEAKNESSES

O First opponent : Apple

O Not enough information about the company.

O Many steps to pay.

O Too big web page to subscribe for payment.

O Need to check this page at everypurchases.

OPPORTUNITIES

O Enlarge their list of products (macbook, Iphone).

O Aggressive communication (sales prices, pack offers, …).

O Creation of a mobile site or application.

O Modify the payment system (paypal).

O Enlarge their panel of consumers (cheaper products, luxurious products,… .

THREATS

O Apple create his own special products (new ipad cover)

O or new apple’s collections, many opponents appears.

THANK YOU!

Any questions?