Ppt Chandan

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A

PROJECT STUDYREPORT

ON

CHANDAN STEEL LTD.

TITLED

MARKET ANALYSIS

A PRESENTATION BY

HIMANSHU JOSHI

M.B.A.- 3rd

sem



INTRODUCTION

ABOUT INDIAN STEEL INDUSTRY

y The Indian Steel industry is almost 100 years oldy According to the latest report by International Iron and Steel

Institute (IISI), India is the seventh largest steel producer in the world.

y The Indian steel industry is organized in three categories i.e.,main producers, other major producers and the secondary producers

y The main producers are Tata Steel, and RINL, while the othermajor producers are ESSAR, ISPAT ,JVSL and Chandan steel.

y With due focus on infrastructure development and strongeconomic indicators, the demand for steel in India shallcontinue to remain robust



ABOUT CHANDAN STEELy Established in the year 1970 by Mr. C.Ghandan.y Its products are Slabs, Bars, Rods & Re-bars, HR Coils, Sheets,y Plates, Electrical Steel, Pipes, Railway Products, Axles, Wheel

Sets etc.y There are more than 1000 employees working under Chandany steel brand and The company got ISO 9000, ISO 9001 and 9002.

MISSION OF THE OR G ANISATION:y Sustained growth through internal generation of resources is the

hallmark of the corporate mission.

V ISSION OF THE OR G ANISATION:y To be respected world class corporation and the leader in Indian

Steel business in Quality, productivity, profitability andcustomer satisfaction.



I I :M K I

Mark t analysis for a co. is

th analysis of co¶s mark t

condition, competition inthe market, costumer

satisfaction and potential

ar eas for f utur e gr owth of

the company. n the basisof market analysis the co.

can captur e the willing

position the co.



Research ethodology

Define the problem and research objective

Prepare the sample plan

Data collection

Data analysis

Findings and recommendation



OBJECTIVES OF THE STUDY

To st dy t e Mar et position of t e company.

To analyze t e Long term stability and overall

per f ormance of CHANDAN STEEL in general.To analyze var io s m t areas served wor ld wide

To st dy t e c stomer st dy level in t e mar et

place.

To st dy t e competitors strategy & Changing

Mar et trends in all over the wor ld.



Facts & FindingsMarketing Segmentation

Market segmentation of product is done in Two:-

yRegionalMarket

y Domestic & international market

R egion Percentage soldSouth East 35%

Europe 36%

Middle East 29%



Continuey CHANDAN STEEL is India's largest exporter of flat steel products

y CHANDAN Steels Net sales decreased from 364 to 291 but it wasdue to decrease in nickel but sales v olume has been maintained

almost the same i.e. recession could not affect it much.CHANDAN is constantly de v eloping ne w projects in market such as:

y HSLA grades for pre-fabricated structures

y American Petroleum Institute grade steel for gas pipe lines

y Wide width coils for cold rolling and general engineering applications

y Industrial machinery division in Textile & power industries.

y Seamless steel project producing 35m long tubes.

Mining activities in Orissa



ContinuePricing & Distributiony Price regulation of iron & steel was abolished on 16th

January 1992.

y Distribution controls on iron & steel removed except 5priority sectors, viz. Defense , Railways, Small ScaleIndustries Corporations, Exporters of Engineering Goodsand North Eastern Region.

y Government has no control over prices of iron & steel.y

OpenMarket Prices have been generally stable, thoughfluctuations have been noticedy Price increases of late have taken place mostly in long

products than flat products.



ContinueAdvertising policy

(1) CHANDAN¶s advertising policy is non conventional they

always do need base advertisement.(2) As company¶s client are ind str ial b yers. CHANDAN isnot in cons mer goods . they don¶t need to do f req ent &heavy advertisement.(3) They ta e part in ind str ial exhibition.

(4) They don¶t do aggressive advertisement.(5) Sometime seful move of company gives positivepublicity. CHANDAN has positive attitude towards donationto needy organization.



SWOT ANALYSIS

STRENGTH

India¶s Largest

steel exporter

Cost leadership

Assured supply of input.

Controlled

infrastructure

facilities.

Highly

experienced

management.

Educated work

force.

Excellent brand

equity and quality

W EAKNESS

Cost of raising

fund is high.

Cost of raw-

material is high

since CHANDAN

don¶t have it¶sown mines. So ,

getting Raw-

aterial market is

costly affair.



OPPORTUNITY

Enor ous scope f or

incr easing consumption of

steel in India.

Maximum utilization of

cash flow thr ough new

usiness & avenues li e

online sales, steel r etail

outlets & ser vice center s.

Tr apping the r etail

segment f or steel.

Unexplor ed r ur al mar et

Incr easing steelconsumption in other

sector such as

automobiles, packaging,

engineering industries

irrigation & water suppl in

India.

THREAT

Technological

changes.

Ever decr easing

import dut on

steel i.e. high qualit of pr oduct

fr om developed

countries available

f or import at ver

competitive prices.



RECOMMENDATION AND SUGGESTIONS

y The co. mainly relies upon sales agent in foreign countries.Company should appoint its own sales representatives.

y The company may increase the sales if it concentrates more

upon export market.y The company may reduce the operating inefficiencies

through effective utilization of all the resources.

y Increasing steel consumption in other sector such as

automobiles, pac aging, engineer ing industr ies irr igation& water supply in India are inviting chandan steel to deal

it in those sectors.

There is an urgent need to upgrade and modernize theplants for improving the profitability of CHANDAN STEEL.



Conclusion :My Observationy Marketing plays the most important role in every

business. Since the marketing generates sales . Withouteffective marketing management a company cannot even

exist in this competitive world. A PrudentMarketingManager has to analyzeMarket thoroughly policy followedby the company.

y CHANDAN STEEL continues to play an important rolein the industrial development of country. There is very

possibility that CHANDAN STEEL would establish for itself a permanent and unshakable position in the industrialmap of India and also in the emerging international marketfor steel.



Thank you

Ppt Chandan

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