WOMEN IN BUSINESS

“An enterprise owned and controlled by a women having a minimum financial interest of 51% of the employment generated by the enterprise to women”

- Government of India

“A women entrepreneur can be defined as a confident, innovative & creative women capable of achieving self economic independence individually or in collaboration, generates employment opportunities for others through initiating, establishing and running the enterprise by keeping place with her personal, family & social life.”

- Kamal Singh

Push Factors Death of bread winner Sudden fall in family income Permanent inadequacy in income of the family

Pull Factors Women’s desire to evaluate their talent To utilize their free time or education Need and perception of Women’s Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence

Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India

(SIDBI) State Small Industrial Development Corporations

(SSIDCs)

Nehru Rojgar Yojna Jawahar Rojgar Yojna TRYSEM (Training and Rural Youth of

Self-Employment) DWACRA (Development of Women

and Childrens in Rural Areas)

Earlier there were 3 Ks Kitchen Kids Knitting

Then came 3 Ps Powder Pappad Pickles

At present there are 4 Es Electricity Electronics Energy Engineering

Mahila Grih Udyog 7 ladies started in 1959: Lizzat Pappad

Lakme Simon Tata

Shipping corporation Mrs. Sumati Morarji

Exports Ms. Nina Mehrotra

Herbal Heritage Ms. Shahnaz Hussain

Balaji films Ekta Kapoor

Shahnaz Husain, Herbal Beauty Queen

Shahnaz Hussain was another successfulwoman entrepreneur of India. She popularized herbal treatments for beauty and health problems. Her company, Shahnaz Hussain Herbals, was the largest of its kind in the world and had a strong presence in over 100 countries, from the US to Asia. By 2002, the Shahnaz Hussain Group had over 650 salons around the world, employing about 4200 people. The net worth of the Group was $100 million.

Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd., who became India's richest woman in 2004 (an estimated Rs.2, 100 crore) ~US$480 million), was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore. She founded Biocon India with a capital of Rs.10, 000 in her garage in 1978 - the initial operation was to extract an enzyme from papaya. Her application for loans were turned down by banks then - on three counts - biotechnology was then a new word, the company lacked assets, and (most importantly) women entrepreneurs were still a rarity. Today, her company is the biggest biopharmaceutical firm in the country. In 2006, Shaw caused a few Page 3 ruffles after a much hyped photograph showed her in an embrace and lip-lock with senior BJP leader Vasundhara Raje Scinidia.

Ekta Kapoor, creative head of Balajji Telefilms,

She is the daughter of actor Jeetendra, and sister of actor Tushar Kapoor. She has been synonymous with the rage of soap operas on Indian TV, after her most famous venture 'Kyunki Saas Bhi Kabhi Bahu Thi', which started airing on STAR Plus in 2000. Ekta dominates Indian television, producing more than eight television soaps. At the 6th Indian Telly Awards 2006, she bagged the Hall of Fame award for her contributions. Most of her creations begin with the letter 'K' due to her superstition that it brings her good luck.

Dual role to play at workplace & at home place

Subordinate to men Just that her being women Non-awareness of facilities provided by

government Competition with large scale units Problems related to marketing

Procedure of getting finance should be simple Effective propagation of programmes and yojna Linkages between product, services and market

centers. Encouragement to technical and professional

education.

The role of business Women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.

THANK YOU